Ina Killette
Tampa,FL
Summary
Detail-oriented and driven communicator with a passion for purposeful marketing, productivity, and people. Possesses a keen eye for detail, excelling in creating effective strategies to maximize marketing efforts and drive business growth. Dedicated to delivering results and thriving in fast-paced environments, utilizing problem-solving abilities to achieve success.
Overview
4
4
years of professional experience
Work History
Regional Marketing Specialist
Taylor Morrison
2023.07 - Current
- Collaborate with entire regional team to establish execution of projects and campaigns for Tampa, Sarasota, Treasure Coast and Naples/Ft.Myers divisions; an approximate total of 40 communities
- Spearhead communication with in-house creative team to create compelling content that resonates with target audiences while driving brand visibility and recognition across the Florida region. Specialize in community specific collateral, maintain all regional visual assets to be latest and greatest versions
- Leverage analytics tools to measure campaign performance, making data-informed adjustments for continuous improvement, specifically on targeting parameters
- Support and manage multiple projects from conception to completion working closely with junior and senior team members
- Write, edit and proof printed material
Marketing Coordinator
KB Home
2021.11 - 2023.07
- Managed a quarterly marketing budget of $275k to ensure efficient spending and kept track of all expenses
- Executed marketing strategies to achieve sales and traffic goals through website updates, collateral creation and event coordination. Planned and successfully executed events such as community grand openings, realtor events, and division-level employee events (event size ranging from 20 - 125 attendees)
- Managed the website to ensure information is constantly up-to-date to create the best customer experience possible; updated information such as copy, pricing, community map updates and photography regularly. Coordinated all model & location photography and maintained an organized digital asset library
- Assisted in the analysis of performance metrics to determine upcoming promotional campaigns.
- Leader of volunteer group; KB Cares Tampa, lead planning committee in coordinating and leading employee volunteer events to serve Tampa community
Marketing Account Representative
DRIRITE Disaster Restoration
2020.06 - 2021.11
- Supported realtors, residential homeowners, multi-family property managers, and hotel general managers offering the best possible restoration experience, reported on sales data
- Responsible for a $30K marketing budget, and implemented strategic marketing campaign for multi-family properties; sales increased 20%
- Created print marketing materials such as brochures and flyers and managed social media channels; Facebook, X (formally Twitter), and LinkedIn. Hosted meetings at client offices, lead pitch presentations to potential clients
Education
Bachelor of Arts - Strategic Communication And Public Relations
Flagler College
Saint Augustine, FL01.2020
Associate of Arts - Mass Communications
Hillsborough Community College
Tampa, FL01.2018
Skills
- Proficient in Microsoft Outlook, Excel, and Teams
- Adaptability
- Creative Direction
- Competitive Analysis
- Campaign Development
- Direct Mail Campaigns
- Project Management
- Multitasking
- Excellent Communication
- Team Collaboration
Timeline
Regional Marketing Specialist
Taylor Morrison
2023.07 - Current
Marketing Coordinator
KB Home
2021.11 - 2023.07
Marketing Account Representative
DRIRITE Disaster Restoration
2020.06 - 2021.11
Bachelor of Arts - Strategic Communication And Public Relations
Flagler College
Associate of Arts - Mass Communications
Hillsborough Community College
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