Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Hi, I’m

India Harris

Los Angeles,CA
India Harris

Summary

Dedicated Beauty Industry professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.

Overview

3
years of professional experience

Work History

Fashion Nova

Influencer Marketing Account Specialist
07.2021 - Current

Job overview

  • Coordinated with social media, public relations and other teams to execute product introductions.
  • Maximized advertising efforts by developing content from influencers for media relations, corporate communications and social media posts.
  • Forecasted influencer marketing trends based on previous data to adjust campaigns and maximize sales.
  • Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning.
  • Tracked key metrics and developed spreadsheets and data models.
  • Increased revenues and supported business goals by developing influencer marketing campaigns.
  • Analyzed data from previous and current marketing campaigns to improve future results.
  • Partnered with graphics team to prepare, design, implement and measure success of campaigns.
  • Orchestrated, executed and monitored performance of campaigns to boost brand awareness and profitability.
  • Coordinated meetings between team members and agents/managers to develop ideas, discuss progress and set goals.
  • Work with the influencer team to strategically identify talent for gifting, brand campaigns and programs that maximize ROI and achieve campaign KPIs.
  • Build relationships with creators, influencers, managers, and agents to assist in social media strategy.
  • Assist with managing influencer scouting and outreach, negotiation and contracting to ensure an optimal outcome for the brand.
  • Assist with managing influencers paperwork, payments, and contract renewals.
  • Monitor and analyze growth metrics and qualitative feedback (monthly reporting).
  • Assist with scouting and management of multiple influencer marketing campaigns.
  • Maintain an influencer database with accurate and up to date brand partnership.
  • Managed over 100+ of micro, macro, mega/celebrity influencer contracts.
  • Maintained high level of understanding of social, influencer and technology trends and consistently test new, innovative ideas.

The Roots Naturelle

Social Media Coordinator
10.2020 - 07.2021

Job overview

  • Created social media content with consistent content and tone.
  • Wrote social media content to increase engagement with customers.
  • Interacted with fans and clients in effort to take advantage of positive posts and feedback to boost brand identification.
  • Evaluated monthly performance statistics and used data to inform future strategies.
  • Administered marketing calendar and posted new content to coincide with new product and service releases.
  • Supported SEO initiatives to improve content, keywords, and branding.
  • Collaborated with sales, product management and web development teams to create specific marketing campaigns across multiple platforms.
  • Assessed content and tone for consistency to optimize social media accounts.
  • Strategized and developed video content for client's website and social media publications.
  • Generated interest for new and upcoming product and service releases by managing social media accounts.
  • Monitored online presence of company's brand to engage with users and strengthen customer relationships.
  • Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic.
  • Identified target market and key segments through in-depth analysis of markets and related trends.
  • Managed social media calendar for scheduled posts and content creation.
  • Administered community management on social media channels such as Instagram and Facebook.
  • Curated and designed graphics using platforms such as Canva.
  • Managed content across multiple social media platforms for widest audience reach.
  • Customized brand message to reach and capture target audience interest and drive engagement.
  • Produced original, creative content for promotional advertisements and marketing materials.
  • Composed original written material for social media platforms and submitted for approval by supervisor.
  • Maintained current understanding of beauty industry and haircare genre trends, enhancing writing and marketing success.
  • Collaborated with Marketing Director in development of social media content, maintaining consistency with brand marketing and message strategies.

Daily Concepts

Marketing Associate
07.2020 - 10.2020

Job overview

  • Performed ongoing analysis to develop and advance future marketing strategies.
  • Developed pre-season marketing plans to support department and divisional product strategies.
  • Edited website content and database to keep information correct and up-to-date.
  • Used geo marketing techniques to maximize brand exposure and maintain existing local customer loyalty.
  • Managed two social media accounts on Twitter and Pinterest to build reputation and obtain new traffic.
  • Developed marketing strategies and resolved problems to drive sales.
  • Created engaging content for Pinterest and Twitter.
  • Kept organized tracking documents detailing assignments, in-progress work and completed project milestones.
  • Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
  • Consulted with product development teams to enhance products based on customer interest data.
  • Wrote engaging and successful marketing, advertising and website copy.
  • Coordinated with social media, public relations and other teams to execute product introductions.
  • Maximized advertising efforts by developing content for media relations, corporate communications and social media posts.
  • Mentored and guided executive team during business development decision-making to optimize profitability, marketing strategy and communications planning.
  • Collaborated with product development team to effectively modernize and update promotions.
  • Informed supervisors and company leaders on markets and regional sales needs to best meet customer needs and maximize revenue.
  • Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
  • Composed daily posts for social media and helped build corporate presence on Twitter, Facebook and Instagram.
  • Boosted brand awareness with target customer demographics with social, print and email campaigns.
  • Managed team calendars and scheduled events for multiple staff members.
  • Proofread marketing documentation to check for spelling, grammar and syntax errors.
  • Created professional business correspondence, spreadsheets and presentations.
  • Authored crisp and interesting marketing copy to engage target consumers and drive sales.
  • Created press releases and announcements, newsletter articles and website copy.
  • Wrote copy that maintained compliance with corporate and legal guidelines.
  • Developed advertisements with impactful messages to stimulate engagement and reach target audiences.
  • Maximized 250%+ growth rate on Pinterest analytics with boosted website traffic and sales from my marketing initiatives.

Daily Concepts

Marketing Intern
12.2019 - 07.2020

Job overview

  • Contributed to mock-ups, email campaigns and social media content.
  • Designed dynamic posters and digital media for sales and advertising.
  • Performed market analysis and researched latest trends.
  • Shadowed professionals in different situations to increase marketing knowledge.
  • Created proposals and organized pursuit documentation to support marketing staff.
  • Stayed updated with latest marketing concepts and techniques.
  • Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
  • Took detailed notes of progress, processes and industry details to better understand marketing and company protocols.
  • Developed ads targeting specific users for key promotions.
  • Handled social media accounts for company, increasing overall Pinterest audience from 3.6k to 17k from April 2020 to May 2020.
  • Reported daily work to CEO and Marketing Director identifying areas for improvement and collaborating to increase knowledge and rectify problems.
  • Wrote interesting copy with eye for current trends and viral potential.
  • Proofread marketing collateral ahead of printing to eliminate errors.
  • Created professional business correspondence, spreadsheets and presentations.
  • Collaborated with team members to help expand marketing channels.
  • Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
  • Analyzed SEO outreach goals and presented findings to marketing director.

Education

Fashion Institute of Design And Merchandising
Los Angeles, CA

Advanced Study from Beauty Industry Management
10.2019

Fashion Institute of Design And Merchandising
Los Angeles, CA

Associate Of Arts And Sciences from Beauty Industry Marketing And Product Development
10.2017

Skills

  • Content Management
  • Adobe Creative Cloud
  • Data and Trend Forecasting
  • Email Marketing
  • CMS and CRM Software
  • Influencer Collaboration
  • Facebook, Instagram, Twitter, TikTok, Pinterest,
  • MS Office
  • Product Development and Marketing
  • Copywriting
  • Campaign Development
  • Key Performance Indicators (KPIs)
  • Campaign Performance Tracking
  • Blog Development
  • Canva

Accomplishments

  • Achieved an increase of Pinterest audience from 3.6k to 17k in one month from new marketing tactics.
  • Achieved 200%+ in impressions on Pinterest in one month from new marketing tactics.
  • Achieved 600%+ in engagement rates in one month from new marketing techniques.
  • Achieved organic celebrity content from PR collaborations.
  • Collaborated with CEO and team of 3 executives and directors on viral SMS marketing messaging.
  • Managed and trained 1 team member.

Timeline

Influencer Marketing Account Specialist

Fashion Nova
07.2021 - Current

Social Media Coordinator

The Roots Naturelle
10.2020 - 07.2021

Marketing Associate

Daily Concepts
07.2020 - 10.2020

Marketing Intern

Daily Concepts
12.2019 - 07.2020

Fashion Institute of Design And Merchandising

Advanced Study from Beauty Industry Management

Fashion Institute of Design And Merchandising

Associate Of Arts And Sciences from Beauty Industry Marketing And Product Development

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India Harris