INDRANI PANDEY
Bangalore,KA
Summary
Results-driven MBA Marketing professional with 1.3 years of experience in Demand Generation and Brand Management. Successfully implemented targeted lead generation strategies, resulting in a 20% increase in qualified leads and a 30% boost in brand visibility at BMW. Proficient in digital marketing optimization, which led to a 3% increase in online engagement and improved search rankings through SEO/PPC campaigns at ITC. Combining consumer insights analysis, content strategy, and market positioning with expertise in Google Analytics, Adobe Analytics, and marketing automation tools to drive measurable campaign results and maximize ROI.
Overview
1
1
Certification
Work History
Demand Generation Intern
BMW Deutsche Motoren
- Conducted market research to identify 5 key customer segments and emerging trends in the automotive industry
- Developed and implemented lead generation strategies to attract and qualify potential clients, resulting in 23% increase in qualified leads and improving sales
- Collaborated with the marketing team to design targeted campaigns and organize four high-impact events, leading to a 30% boost in brand visibility and enhanced customer acquisition
- Analyzed problems and worked with teams to develop solutions.
- Gained hands-on experience in various software programs, increasing proficiency, and expanding technical skill set.
- Conducted research for various projects, leading to well-informed decisions and successful outcomes.
- Collected, arranged, and input information into database system.
- Generated reports detailing findings and recommendations.
Brand Development Intern
ITC LTD
- Analyzed digital marketing strategies to enhance the brand presence of Aashirvaad Atta, contributing to a 3% increase in online engagement
- Using digital media, created deeper inroads to further establish brand presence in target market (Tier 2 / 3 cities).
- Conducted competitive research to identify market trends and consumer preferences, providing insights that influenced 10+ marketing initiatives
- Developed and executed content strategies that led to a 25% boost in brand visibility and increased audience interaction across digital platforms
- Assisted in SEO optimization and PPC advertising, resulting in a 20% rise in targeted traffic and improved search rankings
- Developed social media content that increased online presence and attracted new supporters.
- Supported project management activities, tracking progress and ensuring milestones were met on time and within budget.
Education
MBA - MARKETING
ALLIANCE UNIVERSITY
BangaloreEnglish Honours -
CALCUTTA UNIVERSITY
Calcutta12TH -
ST STEPHENS SCHOOL
Calcutta10TH -
THE CENTRAL MODERN SCHOOL
CalcuttaSkills
- Demand Generation
- Campaign Planning & Execution
- Communication
- Leds Generation
- Analytical Decision Making
- Brand Management
- Branding
- Google Analytics
- Advanced Excel
- Power BI
- Project Management
- Market Research & Consumer Insights
- Digital & Social Media Marketing
- Project & Budget Management
- Data Analytics & Performance
- Market Analysis Expertise
Languages
Hindi
German
Bengali
English
Certification
Luxury brand managemnt, Google Analytics, Adobe Analytics, Advanced Excel, Power Bi, Project Management
Timeline
Demand Generation Intern
BMW Deutsche Motoren
Brand Development Intern
ITC LTD
MBA - MARKETING
ALLIANCE UNIVERSITY
English Honours -
CALCUTTA UNIVERSITY
12TH -
ST STEPHENS SCHOOL
10TH -
THE CENTRAL MODERN SCHOOL
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