Indu Marirajan

• Improved website rankings through on-page, off-page, and technical SEO strategies.
• Conducted keyword research, competitor analysis, and strategy development to identify growth opportunities and optimize content performance.
• Planned and managed monthly blog schedules, including content calendars, blog optimization, and social posting across GBP, LinkedIn, Facebook, Instagram,(via Meta Business Suite) and Twitter .
• Built and optimized webpages on WordPress, Squarespace, Wix, and BigCommerce to improve UX and search visibility.
• Managed business listings, directory submissions, and link-building campaigns, including disavowing toxic backlinks to strengthen domain authority.
• Performed technical SEO tasks, including audits, robots.txt updates, schema markup, structured data, and AEO/GEO best practice integration to enhance organic search performance.
• Utilized tools such as SEMrush, Screaming Frog, Google Analytics, Google Search Console, Tag Manager, PageSpeed Insights, Yext, BrightLocal, CallRail, Hotjar, Photoshop, Looker Studio, and Shutterstock to monitor, analyze, and optimize SEO performance, content, and website functionality.
• Streamlined internal SEO processes, maintained documentation, trained team members, and collaborated cross-functionally to ensure timely delivery of campaigns.
• Researched industry trends and leveraged AI tools to uncover insights, identify gaps, and strengthen SEO strategies.
• Applied project management skills to oversee multiple accounts simultaneously, ensuring consistent on-time execution and measurable outcomes.

• Conducted market research and competitor analysis to inform data-driven marketing strategies.
• Performed keyword research and evaluated SEO campaigns to uncover growth opportunities.
• Optimized website content, images, and Google Business Profile to improve rankings, visibility, and engagement.
• Built PPC campaigns to drive qualified leads and conversions.
• Executed link-building strategies to strengthen domain authority and online presence.
• Designed and optimized WordPress webpages to enhance user experience and SEO performance.
• Created audit, research, and competitor reports for websites and social platforms to identify performance gaps and support sales efforts.
• Built dashboard widgets to track SEO, Google Analytics, and social media metrics, delivering actionable reports to clients.
• Collaborated with copywriters and developers to execute integrated digital marketing campaigns.
• Leveraged SEMrush and other analytics tools to monitor and report on website performance.

• In Agile Methodology worked on creating loyalty program for clothing store
• Digital Marketing Channel Plan
• Marketing Funnel Visualization
• Search Campaign
• Display Ad Campaign
• Social Media Campaign
• Automated Workflow Plan
• Retargeting Plan
• Created Slides and presented in a group

• In Agile Methodology worked on a non profit organization Business plan and Created a website
• Worked on the overall - Business Overview ,Marketing Plan,Competitive /Audience Research ,KPIs,Content Marketing/Strategies
• SEO - keyword research /Recommendations - link building/UX/UI/Website Optimizations
• Website - wireframe/layout,Architecture,implementation/content
• Metric Action plan
• Created slides and Presented in a group

Assisted patrons with information requests and maintained library collections by organizing materials, optimizing accessibility, and performing regular shelf audits to ensure a user-friendly environment.

• Assist AVID ( Advancement Via Individual Determination) program elective middle school students of grade 6,7 and 8 in Science and Math
• Assist the students achieve their full potential by facilitating collaborative tutorial groups and grade their sessions and performance
• Serve as role models and mentors

• Organize and lead activities designed to promote physical, mental and social development in addition to observe and evaluate children's performance, behavior, social development and physical health at the same time prepare reports on students and activities as required by administration.