Indya Davis

Key Impact: Led enterprise-wide multicultural marketing strategies that drove brand affinity, cultural resonance, and record-breaking engagement.

• Spearheaded marketing campaigns that strengthened brand equity and drove measurable engagement with multicultural audiences across platforms.

• Oversaw cross-functional GTM planning, paid media, and creative strategy.

Led GTM marketing campaign for Ally's award-winning Moguls in the Making entrepreneurial pitch competition – achieving highest application volume and social engagement in program history.

• Developed culturally resonant partnerships elevating Ally’s position as a purpose-driven brand.

• Advised executive leadership on cultural storytelling and inclusive marketing frameworks.

• Led data-informed strategy to measure campaign ROI and consumer sentiment; applied insights to optimize future investments.

• Directed global brand partnerships including Formula 1 and Arrow McLaren IndyCar, developing omnichannel activations aligned with consumer insights.

• Led 360° sponsorship strategy across media, content, and experiential platforms.

• Delivered executive-facing reports connecting partnership KPIs to brand awareness, sentiment lift, and revenue metrics.

• Orchestrated the launch of the brand’s first multi-market brick-and-mortar retail presence, driving awareness and trial in 6 U.S. cities.

• Oversaw integrated campaign development across PR, social, experiential, and point-of-sale — ensuring consistency across all consumer touchpoints.

• Collaborated with cross-functional teams including legal, compliance, and executive leadership to maintain brand integrity and regulatory alignment.

• Led national multicultural campaign activations, managing a team of 8 direct reports and 400+ field ambassadors across 300+ live events.

• Created culturally relevant experiences to drive brand engagement among Gen Z and Millennial multicultural youth.

• Negotiated vendor/talent contracts, managed logistics, and developed content strategies to extend campaign reach.

• Drove increased activation attendance and lead generation by 30% through setting marketing strategies
• Worked cross-functionally with trade sales teams and advertising agencies to drive local revenue growth
• Oversaw local consumer activation and 1:1 engagement
• Developed innovate off-premise experiential activation to drive product trial and awareness
• Developed, recruited, and supervised over 50 high performing field Brand Ambassadors
• Introduced new innovative products to market segments through consumer interaction/events
• Managed local experience events including budget, production, staffing and recap reporting

• Increased NBA All-Star Jam Session (Fan Fest) tickets sales 20% through media and local community activations
• Own and manage large-scale budgets
• Managed all agency operations and experiential activations for (NBA MTV/VH1, Ebony Magazine, Family Dollar, and State Farm including run of show, partnership agreements and influencer contracts
• Responsible for leading and delivering multi-cultural marketing initiatives, client brand initiatives and messaging at the agency level
• Directly managed CPG client (Procter & Gamble) local media & budget campaigns for (Cover Girl, Tide, Crest & My Black is Beautiful Campaign) – Including special project and shopper events
• Orchestrated the production of all marketing materials, program communications, presenter and sponsor information packets for client and agency programs
• Hired and managed (5) direct reports over 100 brand ambassadors in 20 states and over 10,000 volunteers