Summary
Overview
Work History
Education
Skills
Volunteer Experience
Additional Employment History
References
Timeline
Generic

Inessa Mack

Bronx,NY

Summary

Accomplished multidisciplinary artist and HR director with expertise in branding and operational excellence. At Dazed Cannabis, boosted sales by over 400% and developed HR processes. Proficient in Adobe Illustrator and skilled in team leadership, fostering a performance-driven culture. Adept at leveraging creativity and strategic planning to drive business growth and community engagement.

Overview

9
9
years of professional experience

Work History

Multidisciplinary Artist - Owner

Vaniteux’s Corner; dba Ynessadigital
New York, NY
05.2020 - Current
  • Delivered branding, design, and digital marketing services to creatives and small businesses.
  • Collaborated with clients to define artistic vision and requirements.
  • Led client strategies from concept through execution in social media and visual identity.
  • Managed contracts, pricing, and communication to maintain transparency.
  • Developed artwork for logos, advertisements, brochures, posters, magazines, and websites.
  • Transformed rough sketches into full-color illustrations that satisfied client expectations.

Director, Human Resources and Operations

Dazed Cannabis
, Hybrid (MA & NY)
09.2024 - 03.2025
  • Authored and implemented first official SOPs, integrating best practices from retail and education.
  • Designed digital onboarding, hiring, and feedback systems utilizing Microsoft Suite and Google Suite.
  • Developed Excel dashboards with hyperlink integration for employee records and live coaching access.
  • Created procurement and wholesale tracking systems to enhance payment accuracy and visibility.
  • Standardized internal workflows across multi-state teams to ensure compliance and consistency.

General Manager

Dazed Cannabis
New York, NY
04.2023 - 09.2024
  • Boosted weekly store sales from $33K to $175K, sustaining over $1M in revenue bi-monthly.
  • Oversaw all operations, procurement, training, and customer experience during the New York dispensary launch.
  • Curated community-focused dispensary events to enhance customer engagement.
  • Fostered a performance-driven culture by addressing team needs and providing coaching.
  • Implemented Google Review recognition system to celebrate service achievements and improve metrics.

Visual Athlete - Lead In Training

Nike Inc.
New York, NY
08.2022 - 11.2023
  • Served as the acting leader on the sales floor, managing zone coverage, team coordination, BOPUS operations, and customer escalations in the absence of formal leadership.
  • Took initiative in communicating daily metrics, coaching team members in real time, and ensuring floor operations aligned with Nike’s service standards.
  • Spearheaded employee engagement by creating custom artwork for team milestones—birthdays, graduations, and special achievements—building team morale and connection.
  • Acted as the communication bridge between store leadership and front-line staff, providing real-time updates on community events, store initiatives, and visual standards.

Store Sales Associate

Google
New York, NY
05.2021 - 12.2021
  • Achieved Google and Android certification to enhance product knowledge and guest assistance.
  • Designed presentations that increased foot traffic and improved customer experience during device charging.
  • Finalized sales transactions, provided complimentary installations, and conducted follow-ups for maintenance.
  • Executed visual merchandising aligned with client standards established by Google Inc.

Inventory Operations Lead; Overnight

Nike Inc.
New York, NY
11.2016 - 05.2021
  • Reduced overcapacity from 125% to 85% within 90 days through inventory audits and cross-team collaboration.
  • Established 'Black Employees at Nike' (BEN) chapter to advance DEI initiatives for overnight workforce.
  • Developed peer-recognition MVP program leveraging Athlete Productivity App metrics to reward back-of-house excellence.
  • Mentored underperforming team members by assigning specific tasks and monitoring progress.
  • Facilitated huddles linking stock accuracy to conversion rates, improving business awareness in overnight team.

Education

Digital Marketing Certification -

Brainstation
New York, NY

Business Admin. and Communications -

Bronx Community College, CUNY
New York, NY

Skills

  • Microsoft Office Suite
  • Canva
  • Google Suite
  • Procreate Studios
  • Adobe Photoshop
  • Event planning

Volunteer Experience

  • Volunteer & Social Media Coordinator, The Neo Revolutionaries, New York, NY, 03/01/20, Present, Maintaining the non-profit's social media pages to keep engagement around servicing and educating the black community., Creating graphics for flyers and social media., Coordinating volunteers to support planned events for the community.
  • Nike Community Ambassador, Nike, New York, NY, 01/01/17, 12/31/23, Create/implement activities and ideas that engage and encourage kids to get active., Encourage and demonstrate living healthy and more successful lifestyles using the Nike brand truths., Bring inspiration to the community where we live, work and play.

Additional Employment History

  • Nike Inc., Lead Stretch Program, New York, NY, 01/01/17, 12/31/18
  • Nike Inc., Athlete (Inventory Operations), New York, NY, 01/01/16, 12/31/18

References

References available upon request.

Timeline

Director, Human Resources and Operations

Dazed Cannabis
09.2024 - 03.2025

General Manager

Dazed Cannabis
04.2023 - 09.2024

Visual Athlete - Lead In Training

Nike Inc.
08.2022 - 11.2023

Store Sales Associate

Google
05.2021 - 12.2021

Multidisciplinary Artist - Owner

Vaniteux’s Corner; dba Ynessadigital
05.2020 - Current

Inventory Operations Lead; Overnight

Nike Inc.
11.2016 - 05.2021

Digital Marketing Certification -

Brainstation

Business Admin. and Communications -

Bronx Community College, CUNY

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