Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Inessa Shafran- Tardi

Naperville,IL

Summary

Experienced divisional sales director with a demonstrated history of working in the wholesale industry. Specializing in building brands in the luxury spirits category while staying profitable. Skilled in Forecast Management Systems, Retail Category Management, Chain accounts, Distributor management, Market Research and Sales Presentations

Overview

11
11
years of professional experience

Work History

Central Regional Manager

Cailrosa Tequila
03.2022 - Current
  • Successfully managed on and off national accounts, securing new distribution partnerships with major retailers such as Kroger and Albertsons
  • Expanded market reach by effectively navigating and establishing distribution in 17 open states and 5 control states within assigned territory
  • Developed strong relationships with key decision-makers at retail partners, resulting in increased product placement and visibility
  • Collaborated with internal teams to execute sales programs and promotions, driving sales growth across national accounts
  • Monitored market trends and competitor activities to identify opportunities for further expansion within assigned territory
  • Effectively managed team, providing leadership and guidance to ensure successful execution of objectives
  • Implemented processes and procedures to streamline workflow and improve team efficiency
  • Conducted regular performance evaluations, providing feedback and coaching to support professional growth
  • Fostered positive team culture, promoting collaboration, accountability, and open communication
  • Delegated tasks effectively, leveraging individual strengths within the team for optimal results
  • Provided ongoing training and development opportunities to enhance skills and knowledge within team.
  • Expanded market presence by identifying new business opportunities and establishing strategic partnerships
  • Mentored team members, fostering professional growth and development resulting in increased job satisfaction
  • Managed budgets effectively, ensuring optimal utilization of resources while meeting financial targets
  • Enhanced sales performance by implementing targeted regional strategies and providing regular coaching to team members
  • Developed strong relationships with key clients, fostering trust and loyalty leading to higher retention rates

Vice President Central Region

Chopin Imports
12.2019 - 03.2022
  • Created and managed all budgets and programming in the Central US for (17) state
  • Managed 14 brands over 1,000 SKUs including Chopin Vodka | Dorda Liqueurs | Gordon & MacPhail Single Malt Scotch | Red Door Gin | Koch EL Mezcal | Maguey Spirits | Benromach Single Malt Scotch | Terralta Tequila | Kasama Rum | Hinch Irish Whiskey | Ron Carupano Rum | Dos Deus| Botanika Angelica
  • Oversaw inventory management, gross profit analysis, item setup launching, brand building, and forecasting
  • Successfully launched multiple innovative brands during a pandemic while exceeding sales goals
  • Built strong executive-level relationships to increase distributor awareness and sales
  • Implemented creative re-branding initiatives for bottles and case packaging.
  • Developed new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players
  • Managed financial planning and budgeting processes, ensuring fiscal responsibility and maximizing return on investments
  • Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success

State Manager: IL & WI

Chopin imports & Clase Azul Spirits
07.2018 - 12.2019
  • Created & conducted sales presentations to key buyers by analyzing business trends, KPI objectives, finding new distribution opportunities, & using syndicated data (IRI)
  • On Premise, Off Premise, chain and independent management
  • Set strategic programming and price direction for sales team, developing, and managing practical price models for each brand within portfolio
  • Increased sales by 50%
  • Created sales presentations from analyzing business trends, KPI objectives, finding new distribution opportunities, & using syndicated data (IRI)
  • Conducted monthly sales meetings, educational, & developmental training sessions for distributor network sales & management teams
  • Scheduled weekly account visits by coordinating with key buyers & distributor network
  • Participated in planning meetings for sales, marketing, budgetary, production, & communication needs necessary to meet FY KPIs
  • Conducted & organized consumer events in key accounts.
  • Increased overall sales by implementing strategic marketing plans and optimizing regional resources
  • Conducted regular performance reviews, identifying strengths and areas for improvement in staff performance
  • Provided ongoing training and development opportunities for staff members, fostering a culture of continuous learning and growth
  • Ensured compliance with relevant industry regulations, maintaining an up-to-date understanding of changing legislation
  • Tracked performance to identify deficiencies and adjust management strategies
  • Developed strong relationships with key clients, leading to increased revenue and market share
  • Supported the successful launch of new products by coordinating marketing campaigns and promotional events across the region

Midwest Market Manager ON/OFF PREMISE

Roust-Spirits/Wine Supplier
04.2015 - 07.2017
  • Delivering superior execution in On-Premises channel across 300 key influential accounts
  • Managing monthly KPI's against national programming and activation
  • Grew KPI's by over 75% On Premise, highest in country
  • Increased Gancia sparkling wine sales by 76%
  • Oversaw three states, Illinois, Minnesota, Missouri, and increased On Premise accounts sold 53%, off premise 22%
  • Lead trainer for distributor, sales staff, and account employees
  • Curated and executed best practices, delivered performance updates, quarterly business reviews and planning meetings.
  • Increased market share by identifying and capitalizing on emerging market trends
  • Managed annual budget allocations, ensuring effective resource utilization for maximum ROI
  • Achieved sales goals and service targets by cultivating and securing new customer relationships

Junior Sales Stylist

Trunk Club
01.2013 - 04.2015
  • Top performer in company focused on meeting or exceeding sales quotas by 25% each month
  • Managed portfolio of 710 clients totaling $1.5 million in sales
  • Generated database of qualified leads through referrals, cold calling and networking opportunities
  • Established strong client base and cultivated long-lasting relationships
  • Monitored market conditions, product innovations, trends, and competitors' products, prices, and sales.
  • Increased sales revenue by building strong relationships with clients and providing personalized style recommendations
  • Enhanced store appeal with visually appealing merchandise displays, drawing in new customers and encouraging repeat business
  • Boosted customer satisfaction by attentively listening to their needs and guiding them through product selections

Education

Bachelor of Science -

The International Academy of Design And Technology - Business Management
Chicago, Illinois
06.2008

Skills

  • Market Share Growth
  • Cross-functional collaboration
  • Point of Sale Operation
  • New Account Development
  • Sales pipeline management
  • Relationship building
  • Sales Leadership
  • Territory Growth
  • Sales strategy implementation
  • Product Development
  • KPI Tracking
  • Branding

Timeline

Central Regional Manager

Cailrosa Tequila
03.2022 - Current

Vice President Central Region

Chopin Imports
12.2019 - 03.2022

State Manager: IL & WI

Chopin imports & Clase Azul Spirits
07.2018 - 12.2019

Midwest Market Manager ON/OFF PREMISE

Roust-Spirits/Wine Supplier
04.2015 - 07.2017

Junior Sales Stylist

Trunk Club
01.2013 - 04.2015

Bachelor of Science -

The International Academy of Design And Technology - Business Management

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Inessa Shafran- Tardi