Ingrid Mayer

northbaymarketinggroup.com

Various clients including AI, ML, Data Science projects/clients

• Architected AppD's global unified partner marketing strategy, vision and resource allocation across Cloud, GSI, Channel, ISV partner types
• Led partner and field marketing strategy and plan for all major events including product launches
• Developed strategy to increase ARR through partner and field marketing
• Redesigned team working model across all factions of Marketing
• Established best practices and team operating framework; onboarded key vendors to address skill gaps and inability to scale
• Managed OKRs and developed partner lead generation and pipeline reporting requirements into Data and Analytics teams
• Mentored and guided individual contributors across the AppDynamics Field and Partner Marketing team, interim lead for Americas teams

Partner Transformation

• Led Cisco+ (evolving Cisco's products to as-a-service) earliest marketing launch strategy and plan to/with partners; resulted in broad, positive news coverage and high degree of partner satisfaction
• Developed early global partner marketing strategy and plan with Cisco MSPs
• Led development of Cisco Routes-to-Market (expansion of sales channels) story/messaging, enablement and early GTM pilots
• Developed marketing strategy and plan for priority Cisco Partner Transformation initiatives (helping 'box-seller Channel Partners to evolve into higher margin business models)

Ecosystem (ISV/GSI) Partner Marketing

• Extended charter to digital partner-to-partner matching, new tool eventually adopted and GA'd through the Cisco Partner Platform
• Refocused joint marketing approach from comarketing to customer-focused use cases
• Developed new partner marketing reporting capabilities and requirements from unreliable top-of-funnel reporting to lead generation and pipeline contribution via SFDC
• Doubled team coverage capacity through internal segmentation process and standardized marketing approach across PMMs
• Led team driving requirements into Partner Program

• Responsible for development and execution of global partner plans
• Set priorities and led/manged cross-org marketing team across Product Marketing, Integrated Marketing, AR/PR, Brand and Digital Marketing
• Developed and maintained joint standardized messaging across multiple product portfolios
• Created compelling marketing and sales collateral to differentiate and promote solutions in the market
• Collaborated with internal and external stakeholders to execute joint marketing activities, such as events, webinars, thought leadership content, and demand generation campaigns
• Minimized/supported executive escalations
• Reported Marketing performance results for executive Quarterly Business Reviews (QBRs)

• Developed Cisco's first messaging platform to ISVs including 'to ISV" SaaS messaging
• Created internal partner marketing scaling strategy through innovative programs, frameworks and processes
• Developed requirements for new ISV Solution Partner Program in addition to Marketplace monetization strategies
• Trained internal BUs on ISVs as a new partner type and managed ongoing requirements into BU leads
• Defined content platform strategy and execution across various digital platforms, including app creation and integration requirement definition, catalog search and optimization strategy
• Tiger Team lead developing partner integration model for all partner types into Corporate

• Led global team covering through/with ISV Partner Marketing Team focusing on Sun's Software Partners; various positions in Partner Program team

Annual Marketing Award for "Best Launch"

Sales Awards: Circle of Excellence (top 10% of sales force), Quota Club Award Winner