Ingy Khalil
Irvine,CA
Summary
Results-driven Senior Account Manager with 9 years of experience managing social media and influencer partnerships for leading global brands. Skilled at developing and executing integrated social strategies that drive brand awareness, engagement, and measurable business impact. Proven success in client servicing, forecasting, and revenue growth, with a strong record of leading cross-functional teams and collaborating with creators to deliver social-first, audience-centric, high-performing campaigns. Highly experienced in leveraging insights, social listening, and analytics to optimize results and achieve client goals.
Overview
8
8
years of professional experience
Work History
Social Media & Influencer Manager
Socialize - We Are Social Middle East
01.2025 - Current
- Develop and execute social media strategies, create and manage content, track performance, and optimize engagement across platforms.
- Identify, negotiate, and manage influencer collaborations, ensuring brand alignment and effective campaign execution.
- Work with multinational brands and cross-functional teams to create and implement marketing campaigns tailored to market trends, ensuring brand consistency.
- Analyze key metrics, report insights, and adjust strategies to maximize reach, engagement, and ROI for social media and influencer initiatives.
- Clients: Etiaxil, Oenobiol, Home of Switz, Jaguar Snacks, and Red Bull Mobile.
Social Media & Analytics Manager
B3 Media Solutions
04.2024 - 01.2025
- Conducted comprehensive social listening using tools like Brandwatch, Emplifi, and Quid to monitor brand sentiment, customer feedback, and emerging trends, generating detailed reports with actionable insights.
- Leveraged advanced analytics to evaluate brand perception and customer sentiment, crafting data-driven social media strategies and campaigns that elevate brand performance in the biopharma and automotive sectors.
- Collaborated with cross-functional teams to integrate social listening insights into broader marketing strategies, creating compelling marketing materials tailored to the unique needs and preferences of the brands’ target audience and marketing objectives.
- Clients: Novartis, Community Health Group, Genesis, and Hyundai.
Social Media Manager
AlSayegh Media
07.2023 - 03.2024
- Developed and implemented social media engagement strategies, business reviews, content calendars, and managed social media platforms to increase brand awareness, foster community growth, and drive user interaction.
- Prepared regular social listening reports highlighting key engagement metrics, provided data-driven improvement suggestions, and analyzed social media trends, audience behavior, and competitor activities to enhance engagement strategies.
- Developed creative content ideas for various brands across social media, blogs, and websites, and created engaging written, visual, and multimedia content.
- Clients: Dubai 2040, The Pillar, Dubai Solar show, and World Green Economy Summit.
Senior Account Manager
Flashy Technologies
04.2022 - 05.2023
- Prepared marketing materials to enhance brand visibility, ensuring consistency and effectiveness across various channels.
- Worked on the ideation, resource allocation, and supervision of a team of photographers and videographers to produce high-quality content that aligns with the brand’s vision and goals.
- Generated development plans, forecasted sales targets, and growth projections to drive strategic business decisions and performance improvements.
- Played an integral role in content planning and business reviews, utilizing performance monitoring to inform and optimize strategies.
- Clients: Emaar Entertainment, IHG Hotels & Resorts, Noon Food, and JW Marriott Hotels.
Influencer & Marketing Manager
Brushtip Advertising & Exhibitions
11.2021 - 03.2022
- Built and executed social media strategies and set campaign budgets and KPIs through competitive research, platform determination and audience identification.
- Developed and conceptualized influencer campaigns by approaching relevant influencers, negotiating fair rates for content and ensuring that quality execution is in place.
- Created, curated, and scheduled engaging content, including posts, images, videos, and stories, aligned with the brand’s voice and messaging.
- Clients: Sony Electronics.
Senior Account Executive
Socialize Agency - We Are Social Middle East
03.2019 - 10.2021
- Handled multichannel communications and supported strategy, pitch proposals, campaign ideation, and monthly content plans for various life science brands, ensuring cohesive and effective marketing initiatives.
- Set social media campaign budgets and developed KPIs, aligning financial planning with strategic marketing goals to maximize ROI and campaign impact.
- Created and managed influencer campaigns across various product categories, enhancing brand visibility and engagement among target audiences in the life sciences sector.
- Developed social media reporting, including competitive analysis and campaign performance analysis, to provide actionable insights and optimize future marketing strategies.
- Clients: Bioderma, District 2020, Google Cloud, Boehringer Ingelheim, Novartis, Home of Switz, Ahmad Tea, Genesis, and Guardian Glass.
Senior Account Executive
Saatchi & Saatchi
11.2018 - 02.2019
- Developed and implemented social media strategies and campaigns across various marketing channels for GSK, enhancing brand visibility and engagement.
- Prepared and created marketing materials for different campaigns, ensuring consistency and alignment with GSK’s brand messaging and objectives.
- Analyzed and optimized social media activities on a constant basis according to business KPIs, leveraging data-driven insights to improve campaign performance and reach.
- Effectively managed multiple simultaneous marketing projects with a continuously rolling schedule, maintaining high standards of quality and timely delivery.
- Clients: GSK: Panadol, Sensodyne, and Parodontax.
Account Executive
AKQA
07.2017 - 10.2018
- Optimized social media campaigns and delivered exceptional client service on a day-to-day basis.
- Communicated campaigns through multiple marketing benchmarks by coordinating with the social media team and creative directors to facilitate clients’ projects.
- Developed content calendars and set social media strategies on a weekly and monthly basis for brands while managing different social media channels and created social media reports and competitive analysis on a monthly basis.
- Clients: Americana Group, Hassan Allam Properties, El Gouna Film Festival, and Bloom Holding.
Education
Bachelor of Business Administration - Marketing & International Business
University of Greenwich
London, UK01.2017
Skills
- Social Media Strategy Development
- Campaign & Account Management
- Influencer Marketing & Collaboration Management
- Social Listening, Analysis & Performance Reporting
- Content Creation & Editorial Planning
- Live Event Coverage & Real-Time Content
- Forecasting, Budget Management & PO Processing
- Upselling, Cross-Selling & Client Relationship Management
- KPI & ROI Metrics Analysis
- Team Leadership & Mentorship
- Lead Generation & Customer Acquisition
- Client Pitches & Strategic Presentation
Accomplishments
- Achieved +60% engagement growth by developing and implementing hyper-local content strategies tailored to target audiences.
- Produced compelling stories and live event coverage, alongside daily snackable content, driving a 50% boost in story reach and up to 50% increase in follower interactions, ensuring the brand stayed top of mind for target audiences.
- Drove +40% follower growth by combining organic posts with influencer-led content campaigns.
- Consistently achieved diverse campaign goals by leading 20+ influencer collaborations across various objectives, working with a diverse range of influencers (nano to celebrity tiers), carefully selecting partners via verified tools to ensure brand alignment and authenticity.
- Directed a multi-channel health awareness campaign achieving 8.7M+ Meta impressions and surpassing CTR benchmarks by over 15%.
- Spearheaded TikTok influencer campaigns targeting Gen Z, generating 1.2M+ reach, 3.5M+ views, and high organic engagement with authentic content.
- Increased revenue by 20% through strategic upselling while maintaining a 95% client retention rate.
- Managed and mentored a team of 4, driving performance through goal setting and ongoing coaching.
Tools
Google Analytics | Meta Ads | HubSpot | Sprinklr | Hootsuite | Traackr | Klear | Canva | Adobe Creative Suite | CapCut | SurveyMonkey | Trello | Asana | Slack | Monday.com | Brandwatch | RivalIQ | Emplifi | QuickBooks | AccountAbility | Google Workspace
LANGUAGES
English - Fluent
Arabic - Mother Tongue
Timeline
Social Media & Influencer Manager
Socialize - We Are Social Middle East
01.2025 - Current
Social Media & Analytics Manager
B3 Media Solutions
04.2024 - 01.2025
Social Media Manager
AlSayegh Media
07.2023 - 03.2024
Senior Account Manager
Flashy Technologies
04.2022 - 05.2023
Influencer & Marketing Manager
Brushtip Advertising & Exhibitions
11.2021 - 03.2022
Senior Account Executive
Socialize Agency - We Are Social Middle East
03.2019 - 10.2021
Senior Account Executive
Saatchi & Saatchi
11.2018 - 02.2019
Account Executive
AKQA
07.2017 - 10.2018
Bachelor of Business Administration - Marketing & International Business
University of Greenwich
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