Inna Delaney
Escondido,CA
Summary
High-performing Event and Marketing Manager with a very strong background in graphic design. Large success in planning and executing events from SF to SD. Outgoing, hands-on professional bringing valuable relationship building and retention skills, which amassed diversified network of service providers, ensuring optimal quality and results for successful client events.
Overview
6
6
years of professional experience
Work History
West Marketing and Events Manager
Modern Luxury Media
10.2022 - Current
- Managed and executed all events for Modern Luxury OC, SD, Scottsdale, SF, and SV (around 30-50 per year)
- Managed and executed administrative logistics of events planning, event booking, and event promotions.
- Nurtured and built relationships with vendors, venues and industry contacts to obtain best pricing and services for events.
- Oversaw preparation and management of event budgets to deliver at or below projected costs.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Developed and created all creative design for print materials, brochures, banners, signs, invitations, house ads, eblasts, program ads, in book ads, post event coverage and social media for
- Managed marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments.
SOCIAL MEDIA MANAGER | REAL ESTATE COORDINATOR
Compass Agent
11.2017 - 10.2022
- Create comprehensive social media strategies to promote
- Use social media techniques to increase visibility and traffic to website, blog, and all social media sites
- Monitor trends using campaign objectives and goals, manage matrix, and measure the impact for all social media sites, and blogs
- Monitor and built online presence of company's brand and engage with customers strengthening customer relationships
- Write and edit articles and stories around monthly themed issues for blog and monthly newsletters
OWNER/CEO
Baby Butters
07.2020 - 12.2021
- Conversion rate retention rate
- Facebook/Instagram- select social posts being mindful of campaign objectives, boosting content, gaining fans, acquiring new customers and carefully determining what mix drives maximum return email- 32% open rate, 10% click rate, 5% order rate
- Scale inventory growth at 100% month over month
- Built a team and relationships of 50+ brand reps and influencers to represent Baby Butters with followings on social media platforms ranging from 2k-250k
- Manage product inventory, built online presence with high engagement rate, created and run online mom community, manage budgets, ROI, and campaign objectives effectively
- Built website
- Built and implement social media monthly marketing campaigns, research target audience and discover current trends, develop effective and engaging content
Education
MBA -
University of Phoenix
08.2010
Bachelor of Science - Graphic Communications
Art Institute of CA
06.2007
Skills
- Managing Events Start to Finish
- Marketing and Promotional Materials
- Team Communication
- Project Deadlines Management
- Event Planning and Logistics
- Brand Development
- Marketing Event Development
- Manage Budgets
- Organizational Development
- Contract and Vendor Management
Timeline
West Marketing and Events Manager
Modern Luxury Media
10.2022 - Current
OWNER/CEO
Baby Butters
07.2020 - 12.2021
SOCIAL MEDIA MANAGER | REAL ESTATE COORDINATOR
Compass Agent
11.2017 - 10.2022
MBA -
University of Phoenix
Bachelor of Science - Graphic Communications
Art Institute of CA
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