Kewhan Lebranden
New York,NY
Overview
11
11
years of professional experience
Work History
Market Research Analyst
Tropicana Products
10.2018 - 03.2023
- Researched markets, clients and competitors to better design effective studies.
- Advised marketing team on pricing strategies, product choices, and consumer trends.
- Forecasted and tracked marketing and sales trends by thoroughly analyzing collected data.
- Implemented and supervised market research projects from start to finish with focus groups, surveys and interviews.
- Surpassed quarterly sales targets consistently by maintaining a robust pipeline of qualified leads through diligent prospecting efforts.
- Evaluated the effectiveness of marketing campaigns using various quantitative methods, leading to improved ROI on advertising spend.
Market Researcher
Xerox
04.2014 - 08.2018
- Collected and analyzed data from variety of sources to create detailed market research reports for top-level decision makers.
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Established and managed relationships with external data providers and research vendors.
- Met with supervisor to determine project scope, outline deliverables or timelines and create action plan.
- Contributed social media content to increase brand visibility and value and promote new products.
- Tracked key performance indicators to measure success of campaigns.
- Researched and evaluated potential new markets and products.
Market Researcher
Focus Margin
New York, NY
09.2012 - 03.2013
- Developed surveys and questionnaires for in house market research studies.
- Supported research technicians by clarifying questions and
procedures - Collected and analyzed data from variety of sources to create
detailed market research reports. - Collected and analyzed data to assemble reports and presentations to share insights and recommendations with stakeholders.
- Utilized data to help companies understand what consumers wanted and helped facilitate effective decision making-making in future product decisions.
Timeline
Market Research Analyst
Tropicana Products
10.2018 - 03.2023
Market Researcher
Xerox
04.2014 - 08.2018
Market Researcher
Focus Margin
09.2012 - 03.2013