Summary
Overview
Work History
Education
Skills
Accomplishments
Additional Information
Certification
Timeline
Generic

Irasema Monsivais

Katy,TX

Summary

Successful Digital Marketing Specialist skilled at planning, executing, and optimizing online marketing strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking. Holds a unique blend of creativity, analytical skills, and fluency in Spanish and English to excel in dynamic business environments.

Overview

4
4
years of professional experience
1
1
Certification

Work History

ASSOCIATE DIGITAL MARKETING SPECIALIST

GENESIST LABS
12.2022 - Current
  • Managed the client Ximena Rose Jewelry by overseeing SEO, e-commerce, and content creation efforts
  • Boosted website traffic by implementing strategic SEO tactics such as keyword research, on-page optimization, and link building.
  • Utilized Canva, Picsart and Capcut, to design impactful images and videos for blog posts, social media posts, as well as Studio D-iD and Opus Clip for AI voices and automated subtitles.
  • Developed and executed original content ideas and scripts for our internal Instagram page as a test project, consistently managing and posting content. Demonstrated creativity and dedication in improving the quality and strategy of social media content.

CLIENT EXPERIENCE COORDINATOR

THE CANNON
08.2022 - 01.2024
  • Solely managed the operation of a dynamic co-working space, helping members access to amenities and enhancing user experience.
  • Improved team productivity with regular communication and progress updates, fostering a collaborative work environment.
  • Confirmed appointments, communicated with clients, and updated client records.

SALES ASSOCIATE

WALMART
07.2020 - 07.2022
  • Demonstrated proficiency in cash management and POS systems
  • Earned trust by ensuring cash register operations and reliably balancing daily financial inputs and outputs.
  • Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
  • Handled cash transactions efficiently while adhering to company cash handling policies, ensuring accuracy in all financial exchanges.

Education

Associates of Arts in Business - Pursued college coursework towards a BA in marketing

LONE STAR COLLEGE
01.2023

High School Diploma -

MORTON RANCH HIGH SCHOOL
01.2021

Skills

  • Social Media Marketing
  • Digital Marketing
  • SEO
  • Detail Oriented
  • Video Editing
  • Market Research and Analysis
  • Creative Problem-Solving
  • Google Analytics

Accomplishments

    E-commerce Management: Solely managed the transition of products from Shopify to Etsy, ensuring all listings were correctly labeled, visually appealing, and optimized with relevant keywords

    E-commerce Growth: Optimized product listings, contributing to a 291% increase in visits to an Etsy store in 2023 compared to 2022, with an additional 19% increase in 2024.

    Social Media Management: Created and managed an Instagram page. Carefully crafted scripts and user-generated content (UGC) for 30 posts, continuously demonstrating persistence and commitment to growing the brand's online presence.

Additional Information

Below are links to some of the articles I’ve written, showcasing my experience in content writing.

  • https://app.surferseo.com/drafts/s/R7uM5OSmeNCTvJpYvZwbMYfw3W5ORHkY
  • https://app.surferseo.com/drafts/s/7AUU5tmWLsLi3SK_gmiAFT69qTPjesSr
  • https://app.surferseo.com/drafts/s/vsJQokekDx-Q1Q4-mg702q6bFUaofTOG

Certification

  • Google Analytics Certified, 2024
  • Surfer SEO - Certified Surfer Expert, 2023
  • LinkedIn Learning - Growth Marketing Foundations, 2023
  • LinkedIn Learning - Google Sheets Essential Training, 2022

Timeline

ASSOCIATE DIGITAL MARKETING SPECIALIST

GENESIST LABS
12.2022 - Current

CLIENT EXPERIENCE COORDINATOR

THE CANNON
08.2022 - 01.2024

SALES ASSOCIATE

WALMART
07.2020 - 07.2022

Associates of Arts in Business - Pursued college coursework towards a BA in marketing

LONE STAR COLLEGE

High School Diploma -

MORTON RANCH HIGH SCHOOL

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Irasema Monsivais