Ireland Crowther
Nashville,Tennessee
Summary
Ambitious and self-motivated individual pursuing an Economics degree with experience in corporate communications. Strong exposure to implementing overall communications and marketing plans in support of corporate objectives. Excellent writing, editing and proofreading skills. Employs good judgment and manages projects from beginning to end as proven by maintaining a career as a college athlete while earning academic honors.
Overview
4
4
years of professional experience
Work History
Digital Marketing Intern
Anchor Investments
08.2023 - 12.2023
- Conducted keyword research and evaluated marketing ad analytics to create blog content, execute efficient SEO strategy, and optimize current paid campaigns
- Directed a robust influencer engagement initiative for Anchor's trio of hotels, overseeing communications and contract negotiations
- Implemented A/B testing for marketing emails, optimizing strategies based on insightful performance feedback
Sales and Marketing Intern
Tucker Agency, LLC
05.2023 - 08.2023
- Supported sales team by identifying new business prospects via strategic account research, initiating contact with cold emails, and building a comprehensive client database
- Shadowed team members to learn problem-solving and best practices in customer service.
Business Development Intern
DSG Consulting
06.2022 - 08.2022
- Penetrated targeted accounts to generate sales from within client base.
- Engaged with DSG's alumni database while developing proficiency in sales software such as Salesforce, LinkedIn Sales Navigator, and Smartsheet
- Collaborated with teammates to develop B2B advertising collateral and sales presentations.
Executive Assistant
Mike Van Houdt (Entrepreneur)
02.2020 - 08.2021
- Supported business operations across Old South Roofing LLC, ACCELER8 YouTube platform, and private real estate ventures
- Managed media relations and coordinated financial information across multiple streams of income
- Facilitated communication with Ontario car dealership media fleets for rental acquisitions, contributing to the expansion of ACCELER8's subscriber base from 5,000 to over 100,000
Education
BBA - Economics
Belmont University
Nashville, TN08.2024
Economics
University of Arkansas at Little Rock
01.2022
Skills
- Search Engine Optimization
- Customer Service
- Research & Report Writing
- Google Analytics/Excel
- Database Management
- Copywriting/Business Writing
- Expense Reporting
- Scheduling and Strategic Planning
- Presentation Development
- Project Oversight
Timeline
Digital Marketing Intern
Anchor Investments
08.2023 - 12.2023
Sales and Marketing Intern
Tucker Agency, LLC
05.2023 - 08.2023
Business Development Intern
DSG Consulting
06.2022 - 08.2022
Executive Assistant
Mike Van Houdt (Entrepreneur)
02.2020 - 08.2021
BBA - Economics
Belmont University
Economics
University of Arkansas at Little Rock
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