Irena Krog
Pula
Summary
Versatile and creative professional with extensive experience in social media management, design, and translation. Proven ability to craft engaging content, manage multiple platforms, and execute effective marketing strategies. Demonstrated expertise in creating visually compelling eBooks, social media graphics, and blog content, alongside backend application management and administrative support. Fluent in Croatian and English, with a strong foundation in personal growth and transformational coaching. Hardworking, passionate, and ready to help team achieve company goals.
Overview
17
17
years of professional experience
Work History
Virtual Assistant /Content & Social Media Manager
Jen's Life Coaching
01.2023 - 08.2024
- Cultivated strong corporate image and identity with clear branding.
- Reviewed marketing materials and documents for brand accuracy and trending design.
- Managed social media content scheduling using platforms such as Social Pilot, Tailwind, Meta, and Planoly.
- Utilized Tailwind specifically for scheduling Pinterest content, leveraging expertise from a Pinterest growth course.
- Created and optimized posts and videos for advertising purposes.
- Developed and executed social media strategies encompassing regular posts, carousel posts, stories, and reels on Instagram and Facebook.
- Crafted engaging captions and ensured timely scheduling of all posts.
- Actively engaged with followers by answering all messages and comments, tracking performance and progress results.
- Increased community engagement by commenting, liking, connecting with others, following, and sharing others' stories.
- Created and scheduled posts with relevant captions and hashtags.
- Monitored and analyzed social media performance and progress.
- Fostered community interaction through consistent engagement activities including responding to messages and comments, and interacting with other users' content.
- Developed and maintained a website and landing pages in Kajabi.
- Managed marketing email campaigns using Kajabi, including content creation, scheduling, and performance analysis.
- Published and managed blogs on WordPress and Kajabi.
- Ensured blogs included appropriate images, selected relevant tags, and incorporated SEO best practices, including meta descriptions and internal/external links.
- Possess extensive experience with Canva, utilizing it for over two years.
- Created a wide range of designs including eBooks, lead magnets, social media posts, Pinterest pins, reels, videos, phone wallpapers, logos, blog banners, desktop wallpapers, stories, and profile pictures.
- Developed a comprehensive brand kit for a company, ensuring cohesive and professional branding across all materials.
Application Development Associate/Translator
Amphitheater
04.2020 - 05.2022
- Assisted in the development of a healthy eating application by translating recipes from Croatian to English and inputting them into the backend of the app.
- Contributed to food photography and ensured alignment with design objectives through regular meetings with the development team.
- Supported hotel management and handled related administrative paperwork on the side.
- Completed cooking courses to ensure accuracy and relevancy of content within the application.
Administrative Office Manager
Emerson House
02.2008 - 06.2018
- Processed payments and entered monthly invoices into the Yardi Voyager Accounting Program.
- Balanced cash and check books, ensuring financial accuracy.
- Created and updated forms using Excel and Word.
- Managed payroll processing.
- Controlled and monitored the company’s monthly budget, completed daily and weekly spend-down sheets, and tracked labor hours.
- Assisted employees and families with paperwork, serving as the manager on duty in the Executive Director’s absence.
- Answered multiple phone lines, providing excellent customer service.
- Updated reports, managed accounts, and generated reports for company database.
Education
Economics - Economy
Kaufmanische Schule Brilon
Brilon, Germany06.1999
Skills
- SEO Optimization
- Brand Awareness
- Excellent Multitasking
- Content Creation
- Content scheduling
- Visual design
- Facebook, Instagram, and Pinterest
- Social Media Management
- Blog management
- Website building in Kajabi
- E-Book design
- Language Proficiency: Fluent in Croatian and English, with professional experience translating between Croatian and English
Additional Information
I am a Croatian native who has lived in Germany for seven years and spent over 20 years in the United States. Currently, I am residing as an expat back in Croatia and am seeking remote work opportunities. My strong suit are languages, and I bring a creative and visual approach to design. Over the past 1.5 years, I have worked with a transformational coach and completed multiple life coaching classes and courses. I am currently enrolled in a six-month program with Mel Robbins, which includes science-backed lessons, and a 6-week core curriculum. This program equips me with tools, strategies, and coaching for personal and professional development, providing me with extensive knowledge in personal growth and self-improvement. I love knitting, yoga, and anything related to design and ecstatics.
Languages
Croatian
Native language
English
Proficient
C2
German
Upper intermediate
B2
Bosnian / Serbian
Proficient
C2
Timeline
Virtual Assistant /Content & Social Media Manager
Jen's Life Coaching
01.2023 - 08.2024
Application Development Associate/Translator
Amphitheater
04.2020 - 05.2022
Administrative Office Manager
Emerson House
02.2008 - 06.2018
Economics - Economy
Kaufmanische Schule Brilon
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