AllSeated Social Tables
IRENA SHEFFIELD
WEDDING & SPECIAL EVENTS PROFESSIONAL
Oceanside,CA
Summary
Hardworking and driven Sales Manager bringing more than 10 years of Wedding and Special Events experience. Successful at improving sales procedures to streamline and strengthen process to increase revenue. Expertise in all elements of event planning, including vendor management, contract negotiations, and timeline development. Skilled at building client and community/vendor relationships. Committed to achieving goals and surpassing client and company expectations.
Overview
1
1
Language
2
2
Certifications
4
4
years of post-secondary education
11
11
years of professional experience
Work History
WEDDING SALES MANAGER
Lakehouse Hotel And Resort
San Marcos, CA
06.2019 - 07.2021
- Increased yearly wedding related revenue from $500,000 to $1.2 (from 48 to 100 wedding events).
- Exceeded quarterly sales goals by 10-25%.
- Reorganized and optimized leads management by implementing Tripleseat CRM solution.
- Respond, track, and close inbound and outbound leads.
- Draft, plan, and execute all wedding event contracts.
- Identified opportunities for growth within the San Diego County and collaborated with marketing team to reach sales goal.
- Attended bridal industry events an developed strategic relationships with key suppliers and vendors to foster profitable business initiatives.
WEDDING & SPECIAL EVENTS COORDINATOR
Wiens Family Cellars
Temecula, CA
03.2016 - 10.2018
- Planned and coordinated events on behalf of the venue to meet contractual obligations with a focus on guest experience and service standards.
- Built and maintained close relationships with clients, vendors, and other venues.
- Sales position with an emphasis on converting leads to site tours and to booked events.
SALES AND EVENT COORDINATOR
Garden Of The Gods Gourmet
Colorado Springs, CO
07.2015 - 03.2016
- Coordinated and oversaw events from concept to completion.
- Took event inquires and created event proposals and contracts using Caterease Software.
- Communicated events details to staff, vendors, and appropriate parties to ensure that the event exceeds client's expectations.
WHOLESALE ACCOUNT MANAGER
Colorado Coffee Merchants
Colorado Springs, CO
01.2014 - 07.2015
- Prepared sales contracts and submitted orders for processing, delivered product to customers, and followed up with customers to make sure they are satisfied with their purchases.
- Increased profits by generating and maintaining client relationships and effectively selling product.
PROJECT MANAGER
Clik Focus, Inc
Colorado Springs, CO
06.2011 - 12.2013
- Defined project tasks and resource requirements, and developed full scale projects.
- Managed project budget, timeline, and resource allocation.
- Constantly monitored and reported progress of the project to all stakeholders.
WEDDING & EVENTS COORDINATOR
Glen Eyrie Conference Center
Colorado Springs, CO
04.2010 - 10.2011
- Conducted site client tours and meetings, prepared proposals, contracts, invoices and BEOs.
- Developed schedules, oversaw setup and breakdown, designed floorplans, and communicated BEO information to the Operations Team weekly.
Education
Certified Professional in Catering & Events -CPCE - Catering & Events
National Association of Catering And Events (NACE)
SAN DIEGO 04.2020 - Current
Post-Crisis Hospitality Management Certificate - Hospitality
University of South Florida
Tampa, FL 11.2020 - 12.2021
Wedding and Event Planner Certificate | Lovegevity’s - undefined
Wedding Planning Institute, Pikes Peak Community College
Business
Pikes Peak Community College
Colorado Springs, CO 08.2010 - 05.2011
Interior Design
Colorado State University
Fort Collins, CO 08.2009 - 01.2010
Skills
10 Years Sales Experience
undefinedAccomplishments
- Doubled wedding revenue in 1 year.
- Based on market and industry researched, revamped all wedding packages for multiple venues to generate and/or maximize wedding revue.
- Fielded incoming calls from customers regarding changes to their account due to COVID-19, seeing a high increase in typical call volume during March - June of 2020.
- Restructure wedding contract with venues best interest in mind to ensure no future revenue was lost due to pandemic.
- Connect with client and perspective vendors in all stages of pandemic to determine their current status, pain points, and field concerns while providing timely support.
Affiliations
National Association of Catering and Events (NACE) - San Diego Chapter
- Executive Board: Secretary (current)
- Social Media Chair (2019-2020)
Software
CRM: Salesforce Caterease Tripleseat
PC Microsoft Office Suite
Apple i-Work
Zoom Webex
Certification
Post Crisis Hospitality Management
Timeline
CPCE - Certified Professional in Catering and Events
06-2021
Post Crisis Hospitality Management
12-2020
Post-Crisis Hospitality Management Certificate - Hospitality
University of South Florida
11.2020 - 12.2021
Certified Professional in Catering & Events -CPCE - Catering & Events
National Association of Catering And Events (NACE)
04.2020 - Current
WEDDING SALES MANAGER
Lakehouse Hotel And Resort
06.2019 - 07.2021
WEDDING & SPECIAL EVENTS COORDINATOR
Wiens Family Cellars
03.2016 - 10.2018
SALES AND EVENT COORDINATOR
Garden Of The Gods Gourmet
07.2015 - 03.2016
WHOLESALE ACCOUNT MANAGER
Colorado Coffee Merchants
01.2014 - 07.2015
PROJECT MANAGER
Clik Focus, Inc
06.2011 - 12.2013
Business
Pikes Peak Community College
08.2010 - 05.2011
WEDDING & EVENTS COORDINATOR
Glen Eyrie Conference Center
04.2010 - 10.2011
Interior Design
Colorado State University
08.2009 - 01.2010
Wedding and Event Planner Certificate | Lovegevity’s - undefined
Wedding Planning Institute, Pikes Peak Community College
Similar Profiles
Emily RebmannEmily Rebmann
Operations Coordinator at Lakehouse Resort (a Pacifica Enterprises Management Group property)Operations Coordinator at Lakehouse Resort (a Pacifica Enterprises Management Group property)
Matthew KaltenbachMatthew Kaltenbach
Outside Services Representative at Lakehouse ResortOutside Services Representative at Lakehouse Resort
Adrienne RossiAdrienne Rossi
Front Desk Night Auditor at The Lakehouse ResortFront Desk Night Auditor at The Lakehouse Resort