IRENE M. SIMBOLON
Sarasota,FL
Summary
Result-driven Senior Ad Operations Leader with 10+ years of experience leading digital advertising campaigns, ad operations teams, and workflow automation. Proven ability to optimize processes, manage cross-functional collaboration, and execute high-impact campaigns for top brands including Nestlé, Comcast, and Oreo. Expert in digital ad technologies, process automation, and data-driven optimization to maximize efficiency and ROI. Seasoned professional in ad operations management with comprehensive experience leading teams, optimizing processes, and implementing cost-effective strategies. Skilled in strategic planning, staff development, and operational efficiency, consistently improving workflow and reducing costs. Proven track record of enhancing overall business performance through effective leadership, and innovative problem-solving.
Overview
13
13
years of professional experience
Work History
DIRECTOR, AD OPERATIONS
VERVE
02.2024 - 02.2025
- Led & expanded the Ad Operations team, improving efficiency by 30% and reducing campaign turnaround time by 20% through workflow automation
- Managed high-value accounts ($50K+ budgets) for Nestlé x Walmart, Oreo, and Comcast, overseeing end-to-end campaign execution from RFP collaboration to performance optimization
- Optimized campaign delivery and budget pacing, ensuring maximum ROI and client success
- Migrated legacy custom creative solutions to a low-cost but more effective alternative, saving $35K per month
- Eliminated an unnecessary third-party vendor contract, reducing expenses by $5K per month
- Increased Managed Service campaign margins from 30% to 60%+ quarterly by optimizing low-performing inventory and aligning rate cards with industry trends
- Spearheaded the development of an automated reporting system, reducing audit time by 40% and improving campaign accuracy by 15%
- Partnered with Product & Engineering teams to troubleshoot technical issues, implement new features, and refine DSP capabilities
- Developed workarounds for deprecated first-party audience solutions, ensuring campaign continuity and efficiency
ASSOCIATE DIRECTOR, AD OPERATIONS
VERVE
02.2022 - 02.2024
- Managed end-to-end campaign execution for top brands including Disney on Broadway, Kohl’s, Coffee Mate, and Gatorade
- Partnered with Performance Analysts to optimize campaign KPIs and maximize budget utilization
- Developed streamlined creative QA processes, reducing ad serving issues and discrepancies
- Automated daily pacing reports by integrating DoubleVerify Adjuster with Verve DSP, increasing efficiency and accuracy
- Trained new Campaign Managers, improving onboarding effectiveness and team capability
- Worked with Creative Designers & Developers to audit and implement complex creative executions
SR. CAMPAIGN MANAGER, AD OPERATIONS
VERVE
05.2018 - 02.2022
- Managed full campaign lifecycle for East Coast Managed Service and Programmatic clients such as L’Oreal, Popeye’s, Circle K, and Pepsi
- Partnered with Product & Engineering teams to automate campaign migration from Salesforce to Verve’s DSP, enhancing workflow efficiency
- Optimized audience targeting, leading to higher engagement rates and increased ROI
- Developed training documentation and best practices, improving team-wide process consistency
TEAM LEAD, AD OPERATIONS
RECEPTIV (formerly MEDIABRIX)
01.2014 - 01.2018
- Led ad operations team for web & mobile campaigns, troubleshooting display, video, and rich media creatives
- Collaborated with Product & Engineering teams on ad server migrations and new product rollouts
MANAGER, AD OPERATIONS
PULSEPOINT (formerly CONTEXTWEB)
01.2012 - 01.2014
- Supervised campaign managers and optimized workflows, improving campaign execution speed
- Acted as the go-to expert for ad trafficking specifications, ensuring campaign compliance with IAB standards
Education
Bachelor of Science - Business Administration
Bay Path University
Longmeadow, MA05-2004
Skills
- Xandr Invest & Curate
- Smaato Demand Exchange
- Verve DSP
- GAM DCM
- DoubleVerify
- IAS
- Google CM 360
- Nielsen DAR
- MOAT
- Salesforce
- Boostr
- JIRA
- Confluence
- Looker
- IPONWEB
- Celtra
- AdapTV
- NEXD
- VAST & VPAID
- Native Ads
- Leadership
- Team Growth
- Process Optimization
- Cross-Functional Collaboration
- Strategic Thinking
- Problem-Solving
Languages
- English, Fluent
- Bahasa Indonesia, Native
Technical Skills
Xandr Invest, Verve DSP, Accipiter, GAM DCM, DoubleVerify, IAS, Google CM 360, Nielsen DAR, MOAT, Salesforce, Boostr, JIRA, Confluence, Looker, IPONWEB, Celtra, AdapTV, NEXD, VAST, Native, Video
Timeline
DIRECTOR, AD OPERATIONS
VERVE
02.2024 - 02.2025
ASSOCIATE DIRECTOR, AD OPERATIONS
VERVE
02.2022 - 02.2024
SR. CAMPAIGN MANAGER, AD OPERATIONS
VERVE
05.2018 - 02.2022
TEAM LEAD, AD OPERATIONS
RECEPTIV (formerly MEDIABRIX)
01.2014 - 01.2018
MANAGER, AD OPERATIONS
PULSEPOINT (formerly CONTEXTWEB)
01.2012 - 01.2014
Bachelor of Science - Business Administration
Bay Path University
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