Irina Perederiy
Clinton Twp,MI
Summary
Strategic and creative communications leader with over 7 years of experience driving brand strategy, content development, and multi-channel campaigns in technology-forward and fast-paced environments. Proven track record of managing cross-functional teams, agency partners, and data-driven marketing initiatives to elevate brand identity, awareness, and audience engagement. Adept at storytelling, project management, and aligning messaging with business and marketing goals. Passionate about advancing brand voice and presence in evolving digital landscapes.
Overview
8
8
years of professional experience
Work History
Director of Digital Content & Engagement
Career Now Brands
09.2018 - Current
- Lead a cross-functional team overseeing brand communications, digital content strategy, and employee engagement initiatives across multiple platforms.
- Develop and implement integrated marketing communications plans aligned with business and brand goals.
- Manage content and creative execution for social media, websites, email marketing, videos, and internal communications.
- Spearhead company-wide internal communications and storytelling to reinforce corporate values and vision.
- Oversee analytics and performance reporting using tools such as Google Analytics, HubSpot, Tableau, and Meta Business Suite to guide content optimization and campaign improvements.
- Manage vendor and agency relationships to ensure high-quality and brand-aligned campaign execution.
- Plan and execute corporate events, including trade shows, executive meetings, and team-building initiatives.
- Mentor and develop team members, driving collaboration, continuous improvement, and brand consistency.
Digital Media Consultant
Drive Creative Services
06.2018 - 09.2018
- Created compelling content for corporate communications, including press releases and strategic blog posts aligned with brand positioning.
- Developed editorial calendars and coordinated campaign timelines to support business development.
- Supported community engagement strategies through storytelling and digital content optimization.
Social Media Coordinator
Wayne State University
08.2017 - 01.2018
- Collaborate closely with a team of designers and writers, orchestrating seamless workflows to deliver high-quality content across website and social media platforms
- Monitor online conversations across multiple platforms, ensuring timely responses to inquiries and fostering active engagement with the audience
- Assist marketing and social media campaigns
Education
Bachelor of Science (B.S.) - Mass Communications and Public Relations
Rochester University
08.2017
Diploma - Broadcasting
Specs Howard School of Media Arts
Detroit, MI04.2015
Master of Science (M.S.) - International Journalism
Saratov State University
08.2013
Skills
- Brand & Marketing Communications
- Strategic Campaign Planning
- Cross-Channel Content Strategy
- Agency & Vendor Management
- Data-Driven Marketing
- Content Development & Editorial Oversight
- Internal Communications & Employee Engagement
- Digital Analytics (Google Analytics, HubSpot, Tableau)
- Project & Team Leadership
- Social Media & SEO Strategy
- Corporate Events & Trade Show Planning
- Voice of Brand & Thought Leadership
- Teamwork
Languages
Russian
Native or Bilingual
Timeline
Director of Digital Content & Engagement
Career Now Brands
09.2018 - Current
Digital Media Consultant
Drive Creative Services
06.2018 - 09.2018
Social Media Coordinator
Wayne State University
08.2017 - 01.2018
Diploma - Broadcasting
Specs Howard School of Media Arts
Master of Science (M.S.) - International Journalism
Saratov State University
Bachelor of Science (B.S.) - Mass Communications and Public Relations
Rochester University
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