Summary
Overview
Work History
Education
Skills
Languages
Work Availability
Timeline
BusinessAnalyst

Iris Chang

Phoenixville,PA

Summary

Driven by a results-focused approach, I leveraged market competitive analysis, sales data analysis and cross-departmental alignment at Online Stores to spearhead brand strategies as well as website optimizations that significantly enhanced product sales and customer loyalty. My expertise in data analytics and collaborative skills ensured over 90% sales revenue online through effective promotional planning and category growth initiatives. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Overview

6
6
years of professional experience
2
2
Languages

Work History

Brand Manager

Online Stores
07.2023 - Current
  • Researched market trends to identify customer needs and preferences for strategic planning.
  • Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
  • Collaborated with cross-functional teams for successful product launches and coordinated marketing efforts.
  • Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns.
  • Analyzed competitor offerings to identify opportunities for differentiation and capitalize on unique selling points.
  • Planned, implemented, and tracked sales and marketing strategies to promote brand products.
  • Aligned internal teams with brand guidelines, ensuring consistent representation of the company across all departments and touchpoints.
  • Boosted product sales with innovative promotional strategies and attractive packaging designs.
  • Conducted research and analysis to determine brand positioning and messaging.
  • Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Devised content strategy to effectively engage target audiences.

ECommercer Merchandising Specialist

Airgas, An Air Liquide
01.2022 - 07.2023
  • Established vendor relationships and worked in obtaining/merchandising up to date product content and imageries.
  • Was responsible for categories rationalization to capture at least 90% of the sales revenue online.
  • Maintained product SKUs in the correspondent category hierarchy to present proper product attributes.
  • Managed facets/attributes standardization and visual navigation to provide a better user search experience.
  • Collaborated with vendors, PMs and other stakeholders to ensure smooth promotions and new product launches.

Channel Distribution Account Manager

Western Digital
03.2020 - 07.2021
  • Maintained accurate records of all transactions and communications related to assigned accounts, ensuring transparency and accountability at all times.
  • Collaborated with internal teams to develop marketing materials that effectively showcased products to potential clients, resulting in increased sales.
  • Organized regular account reviews with team members to discuss overall performance, identify areas of improvement, and strategize future initiatives.
  • Consistently met or exceeded sales targets by employing tailored marketing strategies for each account.
  • Enhanced customer satisfaction through consistent communication, timely follow-ups, and effective problem resolution.
  • Helped customers navigate choices between services with support for questions such as terms, pricing, and availability.
  • Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.

Merchandising Planner

Newegg.com
02.2018 - 11.2019
  • Worked closely with key manufacturers sharing market insights and business strategy to drive share by increasing internal HDD revenue from -26% to breaking even YoY, and external HDD qty and revenue increase.
  • Collaborated with partners quarterly for creative go-to-market planning to maximize MDF for best ROI.
  • Teamed up with Marketing Team on quality marketing campaigns and to strengthen top seller SKUS product listings and exposures.
  • Was responsible for pricing competitiveness on a daily basis but also maintaining required margin.
  • Was responsible for procurement, inventory control, and allocation to ensure minimum safe stock on hand, especially when running promotions or planning for Q4 Black Friday and Cyber Monday sale.
  • Negotiated with manufacturers/distributors for bulk buy-in and corner the market opportunities to position sales advantage, such as exclusive deals or new product launches.
  • Partnered with other category merchandisers and manufacturers on promoting combo deals to increase sales and hit sales goals collaboratively.

Education

Bachelor of Arts - English Literature

Central University
Taoyuan, Taiwan
06.2008

Skills

  • Market Analysis
  • Brand strategy
  • Sales strategy
  • Performance monitoring
  • Promotional planning
  • Margin monitoring
  • Category growth
  • Pricing Strategies
  • Data Analytics
  • Cross-departmental Alignment

Languages

English
Native or Bilingual
Chinese (Mandarin)
Native or Bilingual

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Brand Manager

Online Stores
07.2023 - Current

ECommercer Merchandising Specialist

Airgas, An Air Liquide
01.2022 - 07.2023

Channel Distribution Account Manager

Western Digital
03.2020 - 07.2021

Merchandising Planner

Newegg.com
02.2018 - 11.2019

Bachelor of Arts - English Literature

Central University

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Iris Chang