Irisha Steele
Graton,CA
Summary
Luxury Spa & Wellness Director with a data-driven approach to revenue optimization, market research, and customer service management in luxury wellness and hospitality. Skilled in analyzing consumer trends, developing strategic pricing models, and driving profitability through data-backed decision-making. Proven ability to lead cross-functional teams, enhance product offerings, and align business strategies with market demands.
Overview
20
20
years of professional experience
Work History
Luxury Spa & Wellness Strategy Consultant
Irisha Steele Consulting LLC
11.2022 - Current
- Designed pricing and category strategies for luxury spa and wellness services, aligning with revenue targets and consumer insights.
- Conducted market research to assess industry trends and develop competitive positioning strategies.
- Led vendor negotiations and product assortment planning to ensure alignment with financial and operational goals.
- Developed data-driven strategies to improve profitability and customer engagement.
- Trained and developed team members to enhance customer service, ensuring alignment with brand standards and improving guest satisfaction scores.
Task Force Wellness & Insights Director
Sensei Porcupine Creek
10.2023 - 08.2024
- Trained and developed team members to enhance customer service, ensuring alignment with brand standards and improving guest satisfaction scores.
- Tracked and analyzed key performance indicators (KPIs) to enhance revenue and service optimization.
- Developed and optimized wellness program offerings based on financial data, guest preferences, and seasonal demand.
- Managed payroll, staffing, and business volume forecasts to align with profitability goals.
Spa & Wellness Director
Farmhouse Inn
02.2020 - 11.2022
- Developed spa service menu and wellness programs to align with financial projections.
- Ensured consistent excellence in service delivery across all offerings.
- Created innovative and collaborative wellness programs to enhance client engagement.
- Researched market trends and conducted surveys to drive business growth by 20% within the first year.
- Executed opening operations and renovations, establishing new services and brand identity.
Executive Spa Director
St.Regis Aspen
10.2015 - 12.2019
- Managed $4.5 million in net revenue, implementing data-driven pricing strategies to maximize profitability.
- Enhanced operational efficiency and financial reporting accuracy, improving cost control and profit margins.
- Conducted market research to identify emerging trends and reposition service offerings for higher revenue capture.
- Directed daily spa operations, overseeing 20,000 square foot facility, leading team of 70 employees, generating 4.5 million in net revenue
- Improved Employee Engagement Scores from 56% to 91%. Leadership Excellence score, 90%
Education
Associate of Science - Criminal Justice
Johnson & Wales University
Providence, RI06-2008
Skills
Business Development
Strategic Planning
Vendor Partnerships
Financial Reporting & P&L Management
Cross-functional Team Leadership
Market Research & Consumer Insights
Timeline
Task Force Wellness & Insights Director
Sensei Porcupine Creek
10.2023 - 08.2024
Luxury Spa & Wellness Strategy Consultant
Irisha Steele Consulting LLC
11.2022 - Current
Spa & Wellness Director
Farmhouse Inn
02.2020 - 11.2022
Executive Spa Director
St.Regis Aspen
10.2015 - 12.2019
Associate of Science - Criminal Justice
Johnson & Wales University
Similar Profiles
Gregory E. SteeleGregory E. Steele
Principal Consultant at Steele Ag ConsultingPrincipal Consultant at Steele Ag Consulting
Jennifer MaciasJennifer Macias
Senior Software Manager at Steele Consulting IncSenior Software Manager at Steele Consulting Inc
JohnJoshua EttaJohnJoshua Etta
Software Development Intern at Steele ConsultingSoftware Development Intern at Steele Consulting