Iris Lee
Business Development Manager
Summary
Strategic and relationship-driven client development leader with over 10 years of experience in sales, account management, and project coordination across retail, hospitality, government, and wellness sectors. Skilled in go-to-market strategies, business planning, and cross-functional collaboration. Proven ability to secure key accounts, grow client portfolios, and deliver results through data-driven solutions and strong stakeholder communication.
Overview
10
10
years of professional experience
Work History
Director, Client Development & Market Strategy
Luceque Global Group
04.2021 - 08.2024
- Led U.S. market expansion for international brands across consumer goods, wellness, office furniture, and medical/industrial sectors.
- Supported startups and innovative product companies entering the U.S. market by delivering business planning, securing investor funding, establishing U.S. operations, and developing go-to-market strategies.
- Secured a national retail contract with Target for a pet hair removal product, launching in 180+ stores.
- Developed partnerships with luxury wellness brands including Equinox, Club Pilates, and boutique spas to launch premium health supplements targeting high-income consumers.
- Won a Department of Defense contract for office furniture, surpassing established competitor Herman Miller through strategic proposals and client engagement.
- Mentored MBA students at American University, providing practical guidance on product market strategies and U.S. market entry.
- Hosted brand activation events, coordinated product showcases, and fostered long-term B2B relationships to support sustained growth.
U.S. Strategic Account Manager
IOREX Global
04.2021 - 04.2023
- Managed the entire U.S. sales portfolio for a pioneering water treatment technology, expanding client base across senior living, hospitality, agriculture, municipal, and military healthcare sectors.
- Won initial contract with a senior living facility; scaled adoption to 15+ locations within one year, with device specifications becoming standard for future construction.
- Sold to military veteran hospitals and military bases, navigating complex procurement and regulatory landscapes.
- Persuaded Amish farms to adopt advanced water treatment solutions, showcasing adaptability to diverse client needs.
- Partnered with luxury hotels including W Hotel and expanded into additional Marriott locations.
- Built regional sales representation networks covering East Coast, Midwest, and Alaska to increase market reach.
- Represented IOREX at industry trade shows and conventions, effectively educating prospects and overcoming skepticism of new technology via compelling demos and data.
- Coordinated internal teams and managed sales pipelines, proposals, and client communications to ensure smooth delivery and client satisfaction.
Sales Administrator
Dun & Bradstreet
01.2019 - 11.2021
- Acted as a key sales administrator managing accounts for companies aiming to partner with major clients such as FDA, Walmart, and Volkswagen, providing crucial risk vetting and compliance guidance to ensure alignment with client requirements.
- Evaluated potential business partners by assessing financial stability, legal structures, and industry risks, enabling informed decision-making for partnerships and contract approvals.
- Served as the primary liaison between sales teams, clients, and internal departments, coordinating contract processing, order management, and documentation to ensure smooth sales operations.
- Improved and streamlined outdated computer systems by collaborating closely with the technology team to develop a customized Salesforce CRM tailored for the Hong Kong market, while ensuring seamless integration and consistency with global headquarters in London and key European offices.
- Designed and implemented workflows and automation within Salesforce to increase sales team efficiency, reduce manual errors, and improve reporting accuracy.
- Maintained comprehensive sales data, pipeline tracking, and performance reports to support strategic planning and forecasting at regional and global levels.
- Provided training and support to sales staff on CRM usage, system updates, and best practices, fostering adoption and data quality improvements.
- Coordinated with cross-functional teams including legal, finance, and IT to resolve client issues and expedite sales cycles.
Operations & Project Coordinator
PPA Architects
01.2015 - 02.2018
- Held a multi-functional role at a boutique NYC architecture firm specializing in hotel design, serving as office manager, project assistant, bookkeeper, and client liaison.
- Acted as the primary point of contact for architects, clients, contractors, and city agencies to coordinate deadlines, permits, and project milestones — ensuring all parties received drawings and approvals on time to keep complex NYC-based projects on schedule.
- Managed project financing from banks and investors, tracking budgets and ensuring accurate, timely payments to contractors based on work progress.
- Assisted partners in developing client pitches, investor presentations, and government-facing decks for upcoming hotel and mixed-use developments.
- Collaborated with legal counsel to help a major client successfully negotiate air rights, resulting in increased floor space and expedited city approval — a win-win that saved significant time and money while benefiting the local community.
- Proactively identified legal and operational risks and implemented solutions to mitigate exposure and protect the firm’s interests across multiple ongoing developments.
- Conducted research, organized drawing sets, and ensured alignment between architectural design, contractor deliverables, and regulatory expectations.
Education
Bachelor of Science - Management
Roger Williams University
Bristol, RITimeline
Director, Client Development & Market Strategy
Luceque Global Group
04.2021 - 08.2024
U.S. Strategic Account Manager
IOREX Global
04.2021 - 04.2023
Sales Administrator
Dun & Bradstreet
01.2019 - 11.2021
Operations & Project Coordinator
PPA Architects
01.2015 - 02.2018
Bachelor of Science - Management
Roger Williams University
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