Summary
Overview
Work History
Education
Skills
Affiliations
Work Availability
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Hi, I’m

Irma Givens

Communications Professional
Atlanta,GA
Irma Givens

Summary

Seasoned and accomplished strategic communicator/marketing leader with 25+ years of experience in developing and executing institutional and corporate communication strategies for diverse organizations in private, government, and non- profit sectors. Possess a broad integrated marketing experience encompassing brand strategy and architecture, corporate and external communications, public affairs and crisis management, events and sponsorships, digital, advertising, internal communications and engagement, employee volunteerism, and corporate philanthropy. Keen ability to effectively analyze marketing and communication programs while identifying inadequacies and potential growth opportunities. Proven achievements in problem-solving by building innovative value programs and diplomatic solutions for enhancing the image, improving stakeholder relations, and opening channels of dialogue to enhance the organization's core values and objectives. Leverage persuasive communication and relationship management talents to achieve consensus at all levels and organizational boundaries. Excellent written and verbal skills, highly creative, flexible, and adaptable in a fast-paced, ever- changing, results-driven environment. Ability to write articles, speeches, texts, and strategic messages. Talented President with excellent employee development, customer service and analytics skills coupled with more than 20 years of experience. Comfortable giving engaging presentations to clients to drive new business, expand accounts and establish brand profile. Excellent team builder and leader of initiatives. Results-oriented executive with demonstrated record of accomplishment in streamlining operations, increasing profits and maximizing market penetration. Decisive leader promoting operational improvements, market expansion and positive corporate culture as keys to success.

Overview

30
years of professional experience
15
years of post-secondary education

Work History

Daughters of Detroit, LLC

President
01.2018 - Current

Job overview

  • Developed and implemented new strategies and policies in collaboration with executive partners to establish and achieve long-term business objectives, providing company with strong and sustainable organizational leadership.
  • Led operational team in development, rollout, and management of new product lines.
  • Hired and managed employees to maximize productivity while training staff on best practices and protocols.
  • Developed and implemented comprehensive risk management programs to mitigate potential liabilities.
  • Cultivated strong relationships with external partners to foster collaboration and maximize resources.
  • Prepared annual budget forecasts and monitored performance to meet organizational objectives.
  • Monitored financial performance and implemented measures to enforce compliance with budgetary standards.
  • Established and maintained strong relationships with customers, vendors and strategic partners.
  • Created succession plans to provide continuity of operations during leadership transitions.
  • Cultivated company-wide culture of innovation and collaboration.
  • Founded performance- and merit-based evaluation system to assess staff performance.

SER Metro
Detroit, MI

Career Coach
05.2021 - 08.2022

Job overview

  • Interviewed, hired, and facilitated onboard training for new hires
  • Planned, developed, implemented, and managed comprehensive communication plans
  • Wrote speeches, talking points, and articles for executives, media publications, and digital communication
  • Trained, facilitated, and presented to audiences of diverse sizes on all public and professional levels
  • Analyzed financial, performance, and marketing data to communicate corporate outcomes
  • Generated periodic reports
  • Improved internal & external communications, crisis communications, public relations, and improvement strategies
  • Provided quality assurance & first-class customer/client/vendor service
  • Developed operation manuals, and marketing materials with positive results
  • Empowered, supervised, coached, and evaluated employees
  • Worked with various city government branches, mayor's office, Dept
  • Of Building Safety and Engineering as well as Dept Of Zoning.

IMG Development

Director of Corporate Communications
01.2002 - 07.2018

Job overview

  • Contributed to significant policy and corporate culture updates by writing internal manuals and memoranda.
  • Wrote content for press releases, website and social media campaigns.
  • Developed and executed comprehensive communications strategies to increase brand awareness and engagement.
  • Collaborated with internal stakeholders to design strategies for messaging and communications.
  • Managed media relations and campaigns to address public communications in crisis situations.
  • Established and managed relationships with key media contacts to determine optimal coverage of company initiatives.
  • Created and implemented internal and external communication plans to establish consistent and timely messaging.
  • Built and strengthened relationships with members of media in order to promote positive coverage.
  • Oversaw website copy and social media platforms.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Created and managed social media campaigns to increase brand engagement.
  • Wrote and distributed press releases to increase brand visibility.
  • Managed over 50 employees.

Macy’s

Executive Manager
09.2016 - 04.2018

Job overview

  • Spearheaded recruitment and hiring process and compiled training materials for new and existing team members.
  • Chaired weekly meetings with executive leadership to identify opportunities for improvement, establish milestones, and tailor products to individual markets.
  • Oversaw inventory by ordering precise quantities of stock and executing corrective actions to drive profitability.
  • Worked with sales representatives to develop strong customer connections with company teams and promote long-lasting relationships.
  • Enforced quality assurance protocols to deliver ideal customer experiences.
  • Built and deepened relationships with internal and external personnel to enhance client retention and growth plans.
  • Communicated with customers and vendors positively with particular attention to problem resolution.

MIAT College Of Technology
Canton, MI

Adjunct Faculty Instructor
01.2016 - 06.2017

Job overview

  • Defined and articulated goal learning outcomes, performance metrics, and changes to improve student learning.
  • Collaborated with department head to create dynamic, ongoing curriculum development, and instruction improvement program.
  • Improved student performance by defining clear goals and communicating performance metrics.
  • Created and implemented course agendas, lesson plans and activities to successfully meet course objectives.
  • Used technological equipment to enhance process of students' learning.
  • Engaged students with insightful and compelling classroom discussion of topics relevant to coursework to boost student learning and retention.
  • Improved student understanding by efficiently managing teaching materials and answering students' discussion inquiries.
  • Integrated current events and cultural themes into course materials to contextualize subject matter and facilitate lifelong learning.
  • Consistently communicated with students to acknowledge and reward positive strides and discuss areas of improvement.
  • Used lectures, discussions and demonstrations to increase learning and classroom success.
  • Submitted daily class roster to accurately maintain attendance records.
  • Examined and graded assignments and assessments to report grades to appropriate personnel.
  • Created positive and safe learning environment for students by setting and enforcing classroom code of conduct.
  • Created materials and exercises to illustrate application of course concepts.
  • Taught diverse student population by employing various learning styles and abilities.
  • Applied innovative teaching methods to encourage student learning objectives.
  • Impartially evaluated papers, projects and homework assignments of students, delegating grading to teaching assistants when appropriate.
  • Assessed students' progress and provided feedback to enhance learning.
  • Evaluated and supervised student activities and performance levels to provide reports on academic progress.
  • Graded quizzes, tests, homework, and projects to provide students with timely academic progress information and feedback.
  • Built strong rapport with students through class discussions and academic advisement.
  • Guided students in researching, structuring and presenting debate case.

Home Sweet Home AFC, Inc

Director/Crisis Comms Manager
01.2009 - 07.2010

Job overview

  • Managed daily operations while overseeing multiple locations to foster increased productivity.
  • Worked closely with organizational leadership and board of directors to guide operational strategy.
  • Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
  • Monitored office workflow and administrative processes to keep operations running smoothly.
  • Monitored expenditures to mitigate risk of overages.
  • Formed strategic partnerships and connected with potential clients to drive business development.
  • Monitored and coordinated workflows to optimize resources.
  • Evaluated company documentation to verify alignment with regulatory requirements.
  • Remained composed and highly professional in fast-paced and constantly changing environment, effectively handling challenging situations and difficult individuals to achieve objectives.
  • Devised and implemented strategies to create new revenue streams and cut operational costs.

United Way for Southeastern Michigan

Campaign Speaker/Volunteer Coordinator
08.2008 - 11.2008

Job overview

  • Implemented stories and anecdotes into speeches to make information more entertaining.
  • Researched material extensively before writing informative speeches.
  • Presented information regarding United Way to groups of hundreds of people.
  • Wrote press releases and other materials utilizing SEO practices.

FordMotor Company

Business Analyst
07.2006 - 07.2007

Job overview

  • Applied honed problem-solving skills to analyze and resolve issues impacting business operations and goal achievement.
  • Performed gap analysis to identify areas of improvement.
  • Generated business intelligence reports to inform strategic decision-making.
  • Managed excessive claim approvals for dealerships across the United States.

Educate Our Kids ChildDevelopment Centers

Program Director/Communications Manager
01.1994 - 01.2002

Job overview

  • Collaborated with various teams to uncover issues, identify applicable solutions, and offer guidance.
  • Developed early childhood programs from ground up, laying out framework, and defining roles.
  • Monitored program performance to identify areas for improvement.
  • Supervised program staff, managing and evaluating performance provide high-quality services to program participants.
  • Recruited and trained staff and volunteers to upgrade collective team skills.
  • Developed and implemented marketing strategies to promote program awareness and participation.
  • Developed and implemented program goals and objectives, establishing specific and measurable outcomes aligned with organization's overall mission.
  • Established program policies and procedures to comply with regulatory requirements.
  • Developed and implemented program evaluation systems to assess program impact.
  • Developed and recommended policies and procedures for evaluating programs.
  • Oversaw staff schedules and assignments to handle programming demands.
  • Developed proposals and operational plans within assigned area.
  • Monitored programming schedules, conformance to guidelines and quality.
  • Identified risks and developed mitigation plans.
  • Created and enforced programming standards to maintain compliance with regulatory requirements.
  • Provided ongoing direction and leadership for program operations.
  • Maintained and updated project related documents.

Education

Northeastern University
Boston

Master of Science from Corporate & Organizational Communications
01.2011 - 01.2012

University Overview


  • 3.8 GPA

University of Michigan
Dearborn, MI

BGS from Human Services: Communications, Psychology, & Soc.
01.2007 - 12.2008

University Overview


  • Extracurricular Activities: Blueprints Student Organization

Wayne County Community College
Detroit

Associate of Applied Science from Child Care
09.1983 - 06.1995

University Overview

Skills

Public/Media Relations Marketing/Branding Strategic Planning/Alignmentundefined

Affiliations

Affiliations
International Association of Business Communicators National Communications Association The Association for Women in Communications
Availability
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Quote

There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins

Timeline

Career Coach
SER Metro
05.2021 - 08.2022
President
Daughters of Detroit, LLC
01.2018 - Current
Executive Manager
Macy’s
09.2016 - 04.2018
Adjunct Faculty Instructor
MIAT College Of Technology
01.2016 - 06.2017
Northeastern University
Master of Science from Corporate & Organizational Communications
01.2011 - 01.2012
Director/Crisis Comms Manager
Home Sweet Home AFC, Inc
01.2009 - 07.2010
Campaign Speaker/Volunteer Coordinator
United Way for Southeastern Michigan
08.2008 - 11.2008
University of Michigan
BGS from Human Services: Communications, Psychology, & Soc.
01.2007 - 12.2008
Business Analyst
FordMotor Company
07.2006 - 07.2007
Director of Corporate Communications
IMG Development
01.2002 - 07.2018
Program Director/Communications Manager
Educate Our Kids ChildDevelopment Centers
01.1994 - 01.2002
Wayne County Community College
Associate of Applied Science from Child Care
09.1983 - 06.1995
Irma GivensCommunications Professional