Irma Scherer
Sarasota,FL
Summary
Sales professional with proven track record in managing high-performing sales teams and driving revenue growth. Achieved significant revenue growth by implementing innovative sales strategies and is known for a strong focus on team collaboration, with a reliable and adaptable approach to changing market demands.
Proficient in strategic planning and sales strategy development, coupled with expertise in market analysis and digital marketing, to drive brand visibility, client engagement, and lasting partnerships, ultimately ensuring success and exceeding sales targets in competitive environments.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Sales Manager
Compass
10.2021 - 04.2024
- Analyzed market trends to identify new business opportunities, leading to expansion into profitable territories, such as Orlando, Tampa, and Sarasota.
- Assisted in recruiting top talent for the sales team, contributing to a high-performing work environment.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Collaborated with marketing teams to increase brand visibility, driving consumer engagement and overall sales growth.
- Handled agent relations issues, enabling quick resolution and agent satisfaction.
- Increased sales revenue by developing and implementing effective sales strategies to increase market share while implementing proprietary software.
- Led a successful sales team by providing motivational coaching and performance-based incentives.
- Organized regular sales meetings to review progress, share best practices, and set achievable targets for continued success.
- Provided ongoing training and mentorship for junior sales staff, fostering professional development and career growth.
Managing Real Estate Broker
Coldwell Banker
04.2016 - 09.2021
- Ensured compliance with federal, state, and local regulations pertaining to real estate transactions by staying current with industry changes.
- Expanded the brokerage's agent base through targeted networking events and strategic partnerships within the real estate industry.
- Enhanced operating standards within the brokerage through ongoing training initiatives and performance evaluations for agents and staff members.
- Managed high-performing teams, providing guidance and mentorship to achieve sales targets consistently.
- Mentored junior agents, sharing knowledge of successful sales techniques and fostering professional growth within the team.
- Developed innovative strategies and tactics to promote real estate listings and generate new business opportunities with evolving market conditions.
- Optimized recruitment process for quicker hires utilizing various sourcing tools such as job boards, social media, and networking events.
- Secured competitive compensation packages through effective negotiation with agents.
- Partnered with cross-functional teams to enhance profit and loss, delivering year-over-year profitability gains, and simultaneously fueled agent growth by surpassing recruiting targets and cultivating a proactive talent pipeline.
Real Estate Agent
Coldwell Banker
02.2012 - 04.2016
- Managed contracts, negotiations, and all aspects of sales to finalize purchases and exceed customer expectations.
- Implemented marketing strategies to advertise client properties on websites, social media, and in real estate guides.
- Maintained connections with clients to encourage repeat business and referrals by developing an effective marketing plan through networking, postcards, and cold calling.
- Advised clients on market conditions and property value for informed decision-making.
- Developed creative marketing materials that generated consumer interest and boosted sales.
- Guided clients from beginning to end of home buying process in choosing right property.
- Showed properties to potential buyers and other brokers at open houses and by appointment.
- Created virtual tours of homes listed, providing potential buyers with additional exposure to properties.
- Generated new business through strategic networking efforts at local events and social media platforms.
Realtor
The Keyes Company
10.2009 - 01.2012
- Coordinated various aspects of real estate transactions such as inspections, appraisals, and financing arrangements, minimizing delays and challenges for clients.
- Built lasting relationships with clients through excellent communication, personalized service, and dedication to their needs.
- Developed strong knowledge of local market conditions, allowing for accurate pricing strategies and targeted marketing efforts.
- Enhanced client satisfaction with diligent follow-up after closing, ensuring a positive experience overall.
- Generated leads for potential buyers and sellers by hosting open houses, conducting market analysis, and networking within the community.
- Leveraged marketing strategies to increase property visibility and attract potential buyers.
- Advised and informed prospective clients on current market activities and conditions.
- Expanded client base through effective prospecting techniques and referrals from satisfied customers.
Mortgage Broker
Vesta Home Loans
04.2005 - 08.2009
- Managed loan pipelines efficiently, promptly addressing any issues or concerns that arose during the mortgage process.
- Assisted clients in improving their credit scores and overall financial standing, increasing their chances of loan approval and favorable terms.
- Collaborated with different lenders to find best possible deal for homebuyers.
- Explained entire mortgage loan process to borrower.
- Assisted clients in understanding complex mortgage terms and conditions, empowering them to make informed decisions about their home financing options.
Account Manager
Argent Mortgage
02.2003 - 04.2005
- Consistently met or exceeded monthly sales targets through effective lead generation, management, and deal closure.
- Managed loan pipelines efficiently, promptly addressing issues and facilitating smooth communication for successful closings and satisfied clients.
- Expanded brokerage client base and secured new business through targeted prospecting, networking, and relationship-building.
- Cultivated long-term relationships with broker owners, driving increased repeat business and referrals.
Education
Associate of Science - Web Design
Art Institute Of Fort Lauderdale
Fort Lauderdale, FL01-2003
Skills
- Relationship building
- Sales team training
- Staff management
- Goals and performance
- Strategic planning
- Sales operation
- Digital marketing
- Analytics and SEO
- Market analysis
- Time management
- Social media marketing
- Project management
- Business administration
Certification
- Licensed Florida Broker - 2005
Languages
Spanish
Native or Bilingual
Timeline
Sales Manager
Compass
10.2021 - 04.2024
Managing Real Estate Broker
Coldwell Banker
04.2016 - 09.2021
Real Estate Agent
Coldwell Banker
02.2012 - 04.2016
Realtor
The Keyes Company
10.2009 - 01.2012
Mortgage Broker
Vesta Home Loans
04.2005 - 08.2009
Account Manager
Argent Mortgage
02.2003 - 04.2005
Associate of Science - Web Design
Art Institute Of Fort Lauderdale
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