IRMA VELIC
Sarajevo
Summary
Proven Video Editor and Social Media Manager with a track record of enhancing brand presence and audience engagement for Dnevni avaz. Expert in creative storytelling and advanced editing techniques, I boosted engagement rates significantly. Skilled in SEO optimization and client communication, I excel in delivering content that captivates and converts.
Overview
12
12
years of professional experience
Work History
Video Editor
Dnevni Avaz
- Delivered edits on time for reviews and final delivery.
- Organized and worked with raw footage from multiple cameras and sources.
- Conceived, crafted and executed dynamic video edits to captivate target audiences and accomplish project objectives.
- Enhanced video quality by applying color correction, grading, and special effects techniques.
- Maintained organized digital archives of raw footage, final edits, and other assets for easy access and retrieval.
- Edited together video, audio still imagery and motion graphics for creative and informational multimedia projects.
- Developed best practice content editing techniques to enhance content performance across social platforms and extend content across traditional platforms.
- Managed multiple projects simultaneously, meeting strict deadlines while maintaining high-quality results.
- Increased viewer engagement through skillful use of pacing, rhythm, and transitions in video edits.
- Created and reformatted content across various social media and digital platforms.
- Worked with graphic templates and seamlessly inserted into videos.
- Created short-form videos, animated gifs and motion graphics for social media posts.
- Contributed new ideas and looked for ways to improve content editing and processes.
- Combined text, video and other composited elements onscreen to create logical, coherent layouts.
- Provided constructive feedback on rough cuts, collaborating with editors to refine final products for maximum impact.
- Developed creative solutions for complex editing challenges, enhancing the overall narrative impact of videos.
- Streamlined the editing process for faster turnaround times by utilizing advanced software tools.
- Optimized file formats and compression settings for various distribution channels, maximizing both quality and efficiency.
- Created titles, captions, graphics and templates in After Effects to give edits additional visual flare.
- Designed custom graphics and animations to enhance visual storytelling in video productions.
- Participated in creative brainstorms for new content and series, social media campaigns and sponsorship initiatives.
- Utilized various editing software programs to assemble, edit and process digital video.
- Implemented sound effects and music to enhance overall effect of film or video.
- Compressed, converted and uploaded video files for distribution and broadcast.
Social Media Manager
Dnevni Avaz
10.2023 - 05.2024
- Increased customer engagement through social media.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Designed and implemented social media strategies to align with business goals.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Increased brand awareness by developing and implementing effective social media strategies.
- Collaborated with team members to develop creative campaigns for social media platforms.
Social Media Manager
Express.ba
10.2023 - 05.2024
- Increased customer engagement through social media.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Boosted engagement rates with the creation of compelling and visually appealing content.
Social Media Manager
Luxury Wine And Perfume Shop
05.2023 - 07.2023
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Designed and implemented social media strategies to align with business goals.
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
International Flight Attendant
Saudi Airlines
05.2019 - 03.2023
- Resolved passenger conflicts and medical emergencies during flights.
- Remained current on industry regulations and changes affecting international air travel to provide accurate information to both colleagues and customers when necessary.
- Clearly explained and demonstrated safety and emergency procedures to passengers prior to takeoff.
- Attended workshops and trainings in customer service, conflict resolution tactics, and safety procedures to keep abreast of all new requirements and procedures.
- Ensured the safety of passengers by conducting pre-flight checks and adhering to strict safety protocols.
Social Media Manager
Balkanvibe
02.2017 - 04.2018
- Streamlined content creation processes, improving efficiency while maintaining quality standards.
- Developed targeted advertising campaigns, driving website traffic and generating leads.
- Reviewed marketing materials and documents for brand accuracy and trending design.
- Increased brand awareness through development and implementation of successful public relations campaigns.
- Wrote engaging and successful press releases to control information and public opinion.
Researcher
OSCE/ODIHR
01.2018 - 03.2018
- Gathered and organized information for research purposes.
- Wrote research papers, reports, reviews, and summaries regarding hate crimes in 2018.
Activist
Initiative PRVI
01.2016 - 12.2016
- Managed databases of donors, supporters, and volunteers to maintain accurate records of engagement history.
- Developed and executed strategic plans for successful advocacy initiatives, leading to significant policy changes.
Researcher
Centar Za Istraživanje I Edukaciju Nahla
01.2016 - 12.2016
- Gathered and organized information for research purposes.
- Collaborated with interdisciplinary teams to conduct comprehensive studies and generate valuable insights.
- Performed research into study topics to increase knowledge and to provide valuable contributions.
Research Assistant
Centar Za Edukaciju I Istraživanje Nahla
05.2016 - 07.2016
- Performed statistical, qualitative, and quantitative analysis.
- Participated actively in regular meetings with fellow researchers to discuss project updates, challenges faced, and lessons learned during ongoing activities.
- Collected research data through experimentation, surveys and leading focus groups.
Social Media Manager
Bosnia Al-Rasub
01.2014 - 12.2015
- Increased customer engagement through social media.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Boosted engagement rates with the creation of compelling and visually appealing content.
Social Media Manager
Al Rasub
01.2012 - 10.2015
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Reviewed marketing materials and documents for brand accuracy and trending design.
- Increased brand awareness through development and implementation of successful public relations campaigns.
Social Media Manager
Ta'aruff Agency
01.2012 - 10.2015
- Collaborated with cross-functional teams on integrated marketing initiatives, resulting in increased online presence.
- Managed relationships with third-party vendors and suppliers to establish timely delivery of services.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
Education
Master of Science - Sociology
Faculty of Philosophy
Sarajevo, Bosnia And Herzegovina2024
Bachelor of Science - Philosopy And Sociology
Faculty of Philosophy
Sarajevo09.2016
Training: Writing Projects (PCM Methodology)
Women For Women International
Sarajevo, Bosnia And Herzegovina2018
Journalism Course; Audio, Video And Print Media
Center For Cultural And Media Decontamination
Sarajevo, Bosnia And HerzegovinaEducational Program "Young Social Activists"
Center For Education And Research Nahla
Sarajevo, Bosnia And HerzegovinaScientific Training "Collecting Life Narratives"
Stanford University Professor Dr. Zilha Spahić
Workshop: Graphic Design
Center For Professional Education
Training For Trainers
OSCE And ODIHR
Personal Presentation Workshop (PR)
Una Bejtovic
Balkan Youth School
Center For Advanced Studies (CNS)
Workshop – Promotion Through Social Media
Media Lab/ Center For Promotion of Civil Society
Academy of Democracy For Young Women
Women For Women International
Public Presentation And Communication Skills
Zlatko Saric
Using Leadership Strategies Like A Pro
Center For Career Development
Skills
- Sound Editing
- Audio-to-video synchronization
- Content Production
- Client Communication
- Advanced editing techniques
- Video Compression Techniques
- Social Media
- Digital Media
- Content Development
- Verbal and written communication
- Advertising
- Facebook, Instagram, LinkedIn
- Audience Engagement
- Event Management
- Visual design
- Influencer Marketing
- Search Engine Optimization (SEO)
- Marketing Analytics
- Twitter, Tiktok, Pinterest, Facebook, Instagram
- Creative Writing
- Editing skills
- Strong Research Abilities
- Keyword optimization
- News writing
- Translation capabilities
- Press Release Writing
- Microsoft Office
- Illustration
- Video Editing
- Customized template design
- Customer Service
Timeline
Social Media Manager
Dnevni Avaz
10.2023 - 05.2024
Social Media Manager
Express.ba
10.2023 - 05.2024
Social Media Manager
Luxury Wine And Perfume Shop
05.2023 - 07.2023
International Flight Attendant
Saudi Airlines
05.2019 - 03.2023
Researcher
OSCE/ODIHR
01.2018 - 03.2018
Social Media Manager
Balkanvibe
02.2017 - 04.2018
Research Assistant
Centar Za Edukaciju I Istraživanje Nahla
05.2016 - 07.2016
Activist
Initiative PRVI
01.2016 - 12.2016
Researcher
Centar Za Istraživanje I Edukaciju Nahla
01.2016 - 12.2016
Social Media Manager
Bosnia Al-Rasub
01.2014 - 12.2015
Social Media Manager
Al Rasub
01.2012 - 10.2015
Social Media Manager
Ta'aruff Agency
01.2012 - 10.2015
Video Editor
Dnevni Avaz
Master of Science - Sociology
Faculty of Philosophy
Bachelor of Science - Philosopy And Sociology
Faculty of Philosophy
Training: Writing Projects (PCM Methodology)
Women For Women International
Journalism Course; Audio, Video And Print Media
Center For Cultural And Media Decontamination
Educational Program "Young Social Activists"
Center For Education And Research Nahla
Scientific Training "Collecting Life Narratives"
Stanford University Professor Dr. Zilha Spahić
Workshop: Graphic Design
Center For Professional Education
Training For Trainers
OSCE And ODIHR
Personal Presentation Workshop (PR)
Una Bejtovic
Balkan Youth School
Center For Advanced Studies (CNS)
Workshop – Promotion Through Social Media
Media Lab/ Center For Promotion of Civil Society
Academy of Democracy For Young Women
Women For Women International
Public Presentation And Communication Skills
Zlatko Saric
Using Leadership Strategies Like A Pro
Center For Career Development
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