Summary
Overview
Work History
Education
Skills
Technical Skills
Awards
Certifications
Timeline
Generic

Irrum Doss

Palm Beach,FL

Summary

Seasoned executive with 15+ years of experience in e-commerce, specializing in Amazon marketplace strategy, sales leadership, and customer success. Proven track record of building and scaling high-performing teams, leading strategic partnerships, and delivering revenue growth across DTC and digital-first businesses. Known for creating operational clarity, launching new business divisions, and exceeding performance goals in fast-paced, high-growth environments.

Overview

23
23
years of professional experience

Work History

Chief Partnerships Officer

Canopy Management
01.2020 - Current
  • - Founded and scaled the Customer Success division, building a team of 13+ that owned the full partner lifecycle — from onboarding and performance to renewal and expansion.
  • - Maintained average partner churn under 2% while exceeding all upsell targets and revenue expansion goals across client accounts.
  • - Oversaw strategic relationships with some of the largest 8-figure Amazon sellers, guiding high-impact campaign strategy and fostering long-term growth.
  • - Spearheaded the launch of Canopy’s Walmart division, diversifying the company’s offering beyond Amazon and expanding the agency’s TAM.
  • - Played a lead role in business development, personally driving a 66% close rate on new partnership opportunities.
  • - Cultivated a culture of excellence and high-touch service, contributing to hundreds of public 5-star reviews recognizing team responsiveness, expertise, and impact.
  • - Recognized internally as Mentor of the Year (2023) for leadership, team development, and cross-functional support.

VP of E-commerce

JClub.com
12.2016 - 01.2020
  • - Generated $10M+ in revenue within first year; led consistent year-over-year growth.
  • - Managed 150+ vendor accounts and 10,000+ SKUs across daily deal, social, SMS, and affiliate channels.
  • - Oversaw promotional planning, retargeting, and content strategy across email, web, and paid media.
  • - Directed a cross-functional team to launch and optimize campaigns for web, social, and display.
  • - Created vendor performance dashboards and marketing KPI reports for executive leadership.

Co-Founder & Chief Sales Officer

Choxi (formerly Nomorerack)
10.2010 - 10.2016
  • - Grew company from launch to $340M in annual revenue within 4 years.
  • - Managed a team of 15+ purchasing and vendor success leads across multiple cities.
  • - Built and executed daily deal planning, seasonal campaigns, and customer retention programs.
  • - Led vendor negotiations, merchandising, and marketing strategy across all verticals.
  • - Expanded social reach to 4M+ Facebook fans and optimized ad creative for major channels.

Vice President, Marketing & Sales

ProfitSource
01.2008 - 01.2010

Director of Marketing & Sales

RevenueGateway / MainstreamDollars
01.2004 - 01.2008

Client Relations & HR Manager

RealEstateTours.com
01.2002 - 01.2004

Education

Diploma - Journalism

British Columbia Institute of Technology
01.2001

Skills

  • Strategic Partnerships
  • Customer Success Leadership
  • Marketplace Strategy (Amazon, Walmart)
  • Vendor & Client Onboarding
  • Team Building & Cross-Functional Collaboration
  • Revenue Growth & Retention
  • CRM & Communication Tools
  • Digital Merchandising & Email Marketing
  • Paid Media Oversight (DSP, Retargeting, Affiliates)

Technical Skills

Amazon Seller Central & Vendor Central, ChannelAdvisor, Google Analytics, Shopify, Klaviyo, Attentive, Criteo, Hubspot, Monday.com, Slack, Asana, Trello, G-Suite, Microsoft Office, CRM platforms, Ai Prompt Engineering Certified

Awards

2023 Mentor of the Year at Canopy Management 

2021 Top 100 Influencers in Marketing & Advertising Award 

Certifications

Introduction to Prompt Engineering for Generative AI

Amazon Ads Advanced Retail Certification 

Amazon Sponsored Ads Foundations Certification 

Google Analytics For Beginners 

Business Development: Strategic Planning 

High Performance Collaboration Leadership, Teamwork, and Negotiation 

Timeline

Chief Partnerships Officer

Canopy Management
01.2020 - Current

VP of E-commerce

JClub.com
12.2016 - 01.2020

Co-Founder & Chief Sales Officer

Choxi (formerly Nomorerack)
10.2010 - 10.2016

Vice President, Marketing & Sales

ProfitSource
01.2008 - 01.2010

Director of Marketing & Sales

RevenueGateway / MainstreamDollars
01.2004 - 01.2008

Client Relations & HR Manager

RealEstateTours.com
01.2002 - 01.2004

Diploma - Journalism

British Columbia Institute of Technology

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