Summary
Overview
Work History
Education
Skills
Websites
Additional Information
Accomplishments
Timeline
Generic

IRVING WATKINS

The Bronx,NY

Summary

  • Business and Data society- Marketing and Social Media Coordinator
  • Black student Union member
  • Manhattan Marketing Club.
  • Investment Club.
  • Entrepreneurship club.

Overview

3
3
years of professional experience

Work History

Sales & Marketing Data Intern

Sol Media
06.2025 - Current
  • Analyzed marketing data for restaurant clients, identifying trends to optimize campaigns and improve ROI
  • Created performance dashboards and reports using Tableau, Excel, and Google Analytics
  • Supported sales team by preparing data-driven insights to target customer acquisition and retention
  • Collaborated with marketing team on A/B testing strategies to improve campaign effectiveness

Team Manager

Manhattan College Women's Basketball
New York, NY
09.2023 - Current
  • Coordinate team strategies with Head Coach for enhanced performance
  • Oversee travel, accommodation, and equipment logistics efficiently
  • Conduct regular practice sessions, ensuring roster accuracy
  • Enhance team collaboration and strategic planning

Social Media Marketing and Analytics Intern

BTE Analytics
North Carolina, United States
05.2024 - 09.2024
  • Collaborated on crafting compelling content for digital platforms, including blog posts, social media content, newsletters, and website materials
  • Conducted research on industry trends and competitor analysis to enhance content development efforts
  • Managed social media postings across various platforms such as Twitter, LinkedIn, and Instagram
  • Monitored social media channels, engaged with the audience, and promptly responded to inquiries
  • Worked with the marketing team to create campaign materials such as graphics, videos, and promotional content

Social Media Manager

Green Life Market
New York, NY
02.2023 - 08.2023
  • Directed social media content strategies to enhance brand visibility and engagement
  • Produced content featuring local businesses and managed company pages
  • Collaborated with executives to execute marketing strategies

Fashion Model

Grazia Models
New York, NY
06.2022 - 08.2023
  • Partnered with stylists to create innovative looks for photoshoots, capturing a global audience
  • Increased social media following through engaging content related to personal style and industry trends

Education

Bachelor of Science - Business Analytics, Minor in Marketing

Manhattan University – O’Malley School of Business
Riverdale, NY
06.2027

Skills

  • Google Sheets
  • Microsoft Excel
  • Social Media Monitoring
  • PowerPoint
  • Business Planning
  • Content Creation
  • Tableau
  • SQL
  • R Studio
  • Marketing analytics

Websites

Additional Information

Recipient of O'Malley School of Business Scholars Award, Recipient of DePaul Catholic's Most Outstanding Business Scholar Award, Varsity Basketball Team Captain, 2023

Accomplishments

  • Recipient of O'malley School of Business School- Business Scholar Award
  • Recipient of Deans list Fall 2023-Spring 2025
  • Part of the 2025 Fed Challenge
  • Global Jasper's Program

Timeline

Sales & Marketing Data Intern

Sol Media
06.2025 - Current

Social Media Marketing and Analytics Intern

BTE Analytics
05.2024 - 09.2024

Team Manager

Manhattan College Women's Basketball
09.2023 - Current

Social Media Manager

Green Life Market
02.2023 - 08.2023

Fashion Model

Grazia Models
06.2022 - 08.2023

Bachelor of Science - Business Analytics, Minor in Marketing

Manhattan University – O’Malley School of Business

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