Iryna Levchenko
New York,NY
Summary
Experienced digital marketing professional with a track record of driving revenue growth via strategic campaigns. With over 5 years in the field, I excel in designing, executing, and optimizing digital marketing initiatives. My skill set includes strategic planning, customer engagement, data analysis, measurement setup, and creative development. Seeking an opportunity to make a meaningful impact within an innovative company.
Overview
11
11
years of professional experience
Work History
Account Manager, Enterprise Partnership
Zeta Global
04.2023 - Current
- Leading all aspects of email campaigns, from generating initial strategies to executing campaign launches and pilots, defining campaign measurement, and optimization
- Defining requirements for the building audience models processes (LAL, AI-powered data cloud models) while ensuring precise segmentation and maintaining homogeneous treatment and holdout groups
- Acting as the primary point of contact for both client and internal teams, taking charge of every aspect of campaign operations, including leading weekly client calls, creative ideation and development, coding, site tagging, data preparation, performance tracking and optimization, and providing reporting
- Monitoring and analyzing campaign performance data to enhance conversion rates, revenue, AOV, and maximize iROAS by implementing adjustments to models, segmentation, creatives, pacing, and other email campaign elements
- Implementing cross-channel projects, concurrently running acquisition email, DM, CRM, and display campaigns, to maximize marketing efforts
- Leading email acquisition campaigns and executing multichannel initiatives for a wide range of clients, including Progressive, Erie Insurance, Discover, Casper, Purple, City Furniture, Ashley Furniture, BoConcept, Parachute Home, Vivant, Omaha Steaks, and others.
Account Coordinator
Zeta Global
10.2019 - 04.2023
- Coordinated the setup and execution of email campaigns, focusing on creative development, data setup, and deliverability optimization
- Assisted in the development of media plans, building audience models for targeted email campaigns
- Managed day-to-day campaign requests and internal communication
- Conducted A/B testing and tracking implementation
- Supported the Account Manager in client-facing activities, providing insights and assisting in delivering campaigns.
Marketing Manager
BriteLite Enterprises - Edison Professional
10.2018 - 08.2019
- Supported product launches and developed corresponding marketing campaigns
- Generated marketing reports with lead generation metrics
- Managed the marketing calendar, identified and participated in industry events (CES 2019), and measured impact.
Jr Key Accounts Specialist | Sales Assistant
Kraft Foods Group
05.2013 - 03.2017
- Developed revenue-driven promotional strategies for key accounts, managed shelf placement requirements, and coordinated new product launches
- Monitored sales and supply chain operations for product availability and quality
- Resolved logistical issues for optimal product delivery.
Education
Bachelor of Science - Practical Psychology And Economics
Sumy State Pedagogical University
Sumy, Ukraine06.2010
Certification in Google Ads Fundamentals -
Google Academy For Ads Online
Skills
- Digital Marketing Campaign Strategy & Execution
- Project Management
- High-Speed Campaign Launches
- Audience (LAL, AI-powered data cloud modeling, decile implementation, homogeneous treatment, holdout groups setup)
- Multichannel Campaign Setup (email acquisition, DM, CRM, display, and social)
- Site Tagging Implementation and Management (GTM)
- End-to-End Creative Development (desktop and mobile creatives, dark and light mode optimization, email personalization, dynamic content within email creatives and URLs)
- Data Analysis and Insights
- A/B Testing
- Industry Trend and Competitor Analysis
- Deliverability Optimization
- Data Privacy & Compliance Knowledge
- Proficiency in Key Tools: Microsoft Office Suite (including advanced Excel), Jira, Google Ads, Litmus, Invoca, ESPs, Adobe Creative Cloud, Cake
Projects
Marketing Coordinator, 2018
GoodRx - Los Angeles, CA
- Conducted data reconciliation and verification, resulting in a targeted approach of the direct mail campaigns among specific medical providers.
Timeline
Account Manager, Enterprise Partnership
Zeta Global
04.2023 - Current
Account Coordinator
Zeta Global
10.2019 - 04.2023
Marketing Manager
BriteLite Enterprises - Edison Professional
10.2018 - 08.2019
Jr Key Accounts Specialist | Sales Assistant
Kraft Foods Group
05.2013 - 03.2017
Bachelor of Science - Practical Psychology And Economics
Sumy State Pedagogical University
Certification in Google Ads Fundamentals -
Google Academy For Ads Online
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