Iryna Sertich
Walker,USA
Summary
With over 16 years of experience with four international CPG Companies. Successfully drove business growth on cosmetics, hygiene, pharmaceutical, sexual wellbeing, baby products, baby food, and dairy markets. Built a professional Trade Marketing department in the largest manufacturing company in Ukraine. Highly motivated and results driven, I believe, the most important objective for S&CM Professional is to provide sustainable business growth based on a deep understanding of shopper behaviors and a successful relationship with customers.
Overview
16
16
years of professional experience
Work History
Selling business Manager
Dillard's
02.2023 - 10.2023
- Ensure optimal business results through training sales associates and managing product stock, pricing, visual merchandising, and promotions
- Analyze business performance and set goals and objectives for the team
Senior Trade Marketing Manager
Danone LLC
10.2021 - 07.2022
- During the merger of Danone and Nutricia, I was promoted to the position of Senior Manager
- In a short period, I successfully reorganized the team, established effective interaction processes between the sales, marketing, logistics, and finance teams, and planned the efficient use of budgets to support trade marketing activities
- These activities included supporting NPDs and the current assortment across all sales channels, developing the e- commerce channel, and overseeing the development, production, placement, and evaluation of trade equipment and POS materials
- An integral part of the role was building effective collaboration with partners, setting tasks for the sales team, and developing and implementing incentive programs for them
Trade Marketing Manager
Nutricia LLC
12.2019 - 10.2021
- I was responsible for the development of the TM strategy; budgeting; BTL activities; trade equipment and POSm; development, updating, and control of the execution of MSL & planograms; price monitoring & competitor activity reports; development and implementation of new trade SKUs (gift sets, bundle packs); collaboration with the Digital Marketing team to ensure sales growth in the e-commerce channel; product packaging and stickering; development and implementation of training
National Trade Marketing Manager
Biosphere Corporation LLC
04.2018 - 12.2019
- Biosphere is the largest and rapidly growing manufacturing company in Ukraine
- Despite this, the trade marketing department had not yet been established
- I formed a team and established collaboration between all related departments
- I also implemented systems for monitoring prices and assortment, out-of-stock reports, and competitor analysis
- Other duties included the development, implementation, and evaluation of TM activities; strategic annual and monthly operational budgeting; organization and coordination of NPD launch processes; motivational programs for trade teams, partners, consumers, and shoppers; distribution drive programs; and the development, production, placement, and assessment of the effectiveness of trade equipment and POS materials
Marketing Manager (Modern Trade)
Biosphere Corporation LLC
08.2017 - 04.2018
- Development of TM Strategies for the channel Modern Trade; promo evaluation of TM activities for National and local Customers monthly (up to 300 TPR, gift promotions); NPD support; automation and collection of information from merchandiser team; development and implementation on branding for customized activities; monthly reviews preparation
Activation Manager (Durex, Strepsils)
Reckitt LLC
05.2015 - 02.2017
- In this position, I gained excellent experience in Product Marketing
- I was responsible for the annual brand plan; business reviews; mid & long-term business strategies; NPD/EPD launch plans support development (incl
- Distribution, in-store targets proposal, and alignment with KA/Sales team); Brand Media Plan alignment, control in line with Strategic Communication Plan; marketing Budget management, P&L management; trade equipment/POSMs development, production & distribution; agencies management/coordination - creative, research, media, BTL; development and implementation of demonstration programs; consumer educational programs
Shopper & Customer Marketing Specialist
Beiesdorf LLC
11.2008 - 04.2015
- Planning and development of TM activities, analysis of effectiveness; development, production and placement of trade equipment and POSm; competitor analysis report; NPD support for customers and trade channels; motivation programs for trade teams; budgeting; monthly TM reports
Merchandising manager
Palmira Ruta Ukraine LLC
09.2005 - 11.2008
- Merchandising management
- Development and implementation of POSm
- Merchandising book development
Senior Merchandiser
Delta Sport LLC, (Nike, MEXX, Springfield)
09.2003 - 08.2005
- Visual merchandising of the stores; control of planograms; training for the sales teams
Education
Master - Management of International social and cultural activities
National Academy of Management Culture and Art
Kyiv, Ukraine01.2010
Bachelor - Management of spectacular and theatrical events
College of Culture and Art
Kyiv, Ukraine01.2003
Skills
- Cross-functional teamwork
- Strong interpersonal & communication skills
- Problem-solving
- Creative thinking
- Active listening
- Critical thinking
- Project management
- Strong analytical skills
- MC Office, SAP, 1C
Languages
English, Ukrainian, Russian
Languages
English
Advanced (C1)
C1
Ukrainian
Proficient (C2)
C2
Russian
Proficient (C2)
C2
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Affiliations
- Shopper & Customer Marketing Professional
Certification
- Marketing Essentials, Byron Sharp Training - July 2022
- Shopper insights, Karat Agency Training - June 2021
- Google: Digital Marketing E-commerce Training - Sept 2023
Timeline
Selling business Manager
Dillard's
02.2023 - 10.2023
Senior Trade Marketing Manager
Danone LLC
10.2021 - 07.2022
Trade Marketing Manager
Nutricia LLC
12.2019 - 10.2021
National Trade Marketing Manager
Biosphere Corporation LLC
04.2018 - 12.2019
Marketing Manager (Modern Trade)
Biosphere Corporation LLC
08.2017 - 04.2018
Activation Manager (Durex, Strepsils)
Reckitt LLC
05.2015 - 02.2017
Shopper & Customer Marketing Specialist
Beiesdorf LLC
11.2008 - 04.2015
Merchandising manager
Palmira Ruta Ukraine LLC
09.2005 - 11.2008
Senior Merchandiser
Delta Sport LLC, (Nike, MEXX, Springfield)
09.2003 - 08.2005
Master - Management of International social and cultural activities
National Academy of Management Culture and Art
Bachelor - Management of spectacular and theatrical events
College of Culture and Art
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