Iryna Sysko

• Led cross-channel measurement strategy leveraging MMM, MTA, Adobe LC ROAS, and Measured to optimize media impact and drive profitable growth.
• Analyzed complex data to uncover customer behavior, optimize segmentation, and enhance targeting using tools like Amperity.
• Developed and implemented a Test & Learn framework, driving experimentation and advanced analytics to improve efficiency & drive performance improvement across all Paid Media Channels (Paid Social & Search, Affiliate, Display)

• Developed and managed affiliate marketing program aimed at driving qualified traffic and incremental sales, aligning with overall performance media objectives
• Contributed to a 30% growth in the affiliate program revenue by identifying and recruiting niche content creators.
• Analyzed performance data to identify underperforming affiliates and developed strategies for improvement.
• Deployed advanced tracking and analytics systems, enhancing campaign analysis and enabling a 20% improvement in CPA

Successfully managed a portfolio of 7 clients across diverse verticals including Health, Fashion, Travel, and Electronics, driving consistent performance and growth.

Conducted in-depth analysis of KPIs including CTR, conversion rates, ROI, and MoM/YoY revenue to identify optimization opportunities and growth levers.

Generated strategic insights and presented data-driven recommendations to senior stakeholders, influencing campaign direction and investment decisions.

Achieving exceptional performance with 25–30% MoM revenue growth, exceeding $1.3M in annual revenue targets.