Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
LANGUAGES
Timeline
Generic

Iryna Sysko

Brooklyn

Summary

Senior Marketing Leader with 10+ years of experience in cross-channel measurement and growth marketing, specializing in optimizing media impact through data-driven insights and advanced analytics. Proven track record in scaling affiliate channels, optimizing ROI, and leading cross-functional initiatives spanning creative, promotions, product launches, and retail activations. Seeking to apply expertise in a new role to enhance marketing strategies and drive growth and retention.

Overview

7
7
years of professional experience
1
1
Certification

Work History

Sr. Manager Of Measurement & Affiliate

Saks OFF 5TH
06.2021 - Current
  • Directed cross-channel measurement strategy, leveraging MMM, MTA, Adobe LC ROAS, Amperity, and Measured to optimize media investments and accelerate profitable growth.
  • Designed and institutionalized a Test & Learn framework, embedding experimentation and advanced analytics to enhance efficiency and elevate performance across Paid Media channels (Social, Search, Affiliate, Display).
  • Orchestrated optimization of omnichannel campaigns (Paid Social, Search, Display, Affiliate, Streaming) through strategic testing, data-driven refinement, and investment reallocation.
  • Oversaw agency of record partnerships, ensuring flawless end-to-end campaign execution, performance optimization, and delivery against ROI and growth objectives.
  • Translated complex performance data into executive-level insights, equipping leadership with strategic recommendations that informed investment decisions and growth roadmaps.

Account Manager Of Affiliate Marketing

Blue Cherry Group (Agency)
05.2018 - 05.2021
  • Spearheaded portfolio management of seven clients across Health, Fashion, Travel, and Electronics, driving 25–30% revenue growth through strategic affiliate optimization, partner development, and market expansion.
  • Architected and executed end-to-end affiliate strategy, managing agency of record and consistently exceeding ROI and customer acquisition objectives.
  • Championed cross-functional alignment with Creative, Retention, and Retail Marketing teams to orchestrate high-impact promotions, product launches, and in-store activations.
  • Elevated upper-funnel performance by integrating influencers and content creators into affiliate programs, broadening reach and enhancing brand equity.

Education

BBA - Advertisement Marketing And Communications

Baruch College
New York, NY

Skills

  • Cross-channel measurement
  • Relationship building
  • Senior Stakeholder Communication & Executive Presentations
  • Affiliate Platforms & Networks (CJ, Rakuten, Impact, etc)
  • MS Office proficiency
  • Adobe and Google Analytics
  • Growth Marketing & Looker Platforms
  • Partner Acquisition, Retention & Negotiation
  • Program Strategy & Management

Accomplishments

    Rakuten Certification Agency Manager

Certification

Rakuten Certification Agency Manager

LANGUAGES

Ukrainian - Native
Russian - Native
English - Bilingual
Polish - Fluent

Timeline

Sr. Manager Of Measurement & Affiliate

Saks OFF 5TH
06.2021 - Current

Account Manager Of Affiliate Marketing

Blue Cherry Group (Agency)
05.2018 - 05.2021

BBA - Advertisement Marketing And Communications

Baruch College

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