Isaac Aiken

Director of Sales and Marketing

Simple Solutions 1964

02.2016 - 05.2025

Assisted in developing marketing strategies to increase brand awareness and customer engagement.
Supported sales initiatives by conducting market research and analyzing competitor activities.
Collaborated with cross-functional teams to create promotional materials and sales presentations.
Coordinated events and trade shows to showcase products and engage potential customers.
Maintained accurate records of customer interactions and sales activities using CRM systems.
Contributed to social media campaigns, enhancing online presence and driving traffic to website.
Monitored industry trends to identify opportunities for product positioning and messaging improvements.
Provided administrative support in preparing reports and presentations for senior management reviews.
Developed comprehensive sales plans for business growth, resulting in significant market share expansion.
Spearheaded trade show participation to showcase products and services, generating valuable leads and networking opportunities.
Increased sales revenue by implementing innovative marketing strategies and fostering strong relationships with clients.
Analyzed sales and marketing data for improved strategies.
Mentored junior staff members on best practices for successful sales techniques, resulting in higher close rates across the team.
Analyzed industry trends and competitor activities to inform strategic decision-making and maintain a competitive edge.
Secured major client contracts by delivering persuasive presentations that highlighted the value of our products and services.
Facilitated regular communication between Sales and Marketing teams to ensure seamless collaboration on campaigns and client outreach efforts.
Implemented efficient CRM systems to track leads, manage customer interactions, and streamline the sales process.
Boosted company''s brand visibility through targeted advertising campaigns and social media engagement.
Managed sales promotions and marketing strategies on major social media sites.
Managed a high-performing sales team, providing regular coaching and training to enhance their skills and performance.
Evaluated customer feedback and market data to refine product offerings, enabling a more tailored approach to client needs.
Conducted market research to identify potential areas of growth for future product development initiatives.
Collaborated with cross-functional departments to optimize product offerings and pricing strategies, increasing overall profitability.
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Established new distribution channels, expanding the company''s reach into untapped markets.
Cultivated and maintained strategic alliances with key partners and vendors.
Cultivated long-term partnerships with key industry influencers, strengthening the company''s credibility in the marketplace.
Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Managed accounts to retain existing relationships and grow share of business.
Built relationships with customers and community to establish long-term business growth.
Championed the adoption of new technologies within the Sales and Marketing department, bolstering the team''s capabilities and equipping them for success in an ever-evolving business landscape.
Collaborated with upper management to implement continuous improvements and exceed team goals.
Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Increased profit margins by effectively controlling budget and overhead and optimizing product turns.
Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
Liaised with sales, marketing, and management teams to develop solutions and accomplish shared objectives.
Organized promotional events and interacted with community to increase sales volume.
Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
Prepared sales presentations for clients showing success and credibility of products.
Communicated product quality and market comparisons by creating sales presentations.
Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
Demonstrated products to show potential customers benefits and advantages and encourage purchases.
Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Drove sales by developing multi-million dollar contract sales.
Delivered recommendations to long-term accounts to promote brand awareness to key audience.
Developed compelling presentation decks to gain approval for ideas and communicate results.
Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
Collaborated with advertising group to create uniformity between advertising messages and retail incentives.

Summary

Overview

Work History

Director of Sales and Marketing

Education

Bachelor of Science - Business Administration And Management

Skills

Timeline

Director of Sales and Marketing

Bachelor of Science - Business Administration And Management

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