ISAAC CHEVAKO
Los Angeles,CA
Summary
I have over 10 years of experience in digital marketing, working across agencies, brands, and platforms. I'm passionate about creating impactful strategies that maximize partner media investment, drive user acquisition and retention, and optimize conversion rates. My core competencies include omnichannel digital marketing, paid media strategy, web+app measurement, AB testing, data analysis, and storytelling. I have multiple certifications from Google in analytics, e-commerce, and tag management. I am a musician and amateur designer in my spare time and enjoy combining my left and right-brained tendencies to create impactful strategies.
Overview
12
12
years of professional experience
Work History
Senior Search Strategy Lead
Google
08.2022 - Current
- Spearhead the development and implementation of comprehensive search marketing strategies across a $100M+ partner portfolio
- Top partners include Meta, Uber, DoorDash, Spotify, Wish.com and Yelp
- Oversee all SEM initiatives including predicted lifetime value bidding models, keyword research and expansion, creative messaging optimization, and general PPC campaign management
- Utilize advanced analytics tools to monitor and analyze search performance metrics, identifying trends and insights to inform data-driven decisions and strategy adjustments
- Regularly communicate with senior stakeholders on the progress, performance, and ROI of search marketing campaigns, facilitating informed decision-making
- Conduct comprehensive market research to understand competitor strategies, market trends, and customer search behavior, using insights to refine and target search marketing efforts
Senior Agency Partnerships Manager
Google
07.2021 - 08.2022
- Cultivated and managed influential partnerships with seven top-tier agencies, overseeing a combined annual spend of over $100M
- This involved direct engagement with C-level executives and search directors to strengthen Google's agency relationships and drive substantial revenue for both parties
- Worked hand-in-hand with agency partners to develop both short-term and long-term strategic plans, focusing on optimizing key performance indicators (KPIs) for mutual client success
- Mentored and developed a dedicated team of three strategists, focused on top agency accounts, managing a total of 15 client projects
- Diversified client investments across YouTube, Display, and Performance
- Max, broadening their market impact to 5 new platforms.
Senior Agency Account Performance Strategist
Google
05.2019 - 07.2021
- Managed a quarterly portfolio exceeding $10 million, showcasing robust financial acumen and strategic portfolio oversight
- Top partners included Vuori, Cinemark Theaters, Helzberg Diamonds, and
- Zapier
- Developed compelling narratives from complex client data, delivering actionable strategies for e-commerce and lead generation clients
- Excelled in transforming complex client data into compelling narratives, unveiling deep analytical insights that led to significant, result-driven outcomes
- Communicated complex ideas to senior leaders and secured buy-in for innovative marketing initiatives
Digital Marketing Lead
Case IH
12.2017 - 04.2019
- The world's second largest tractor company
- Built and scaled lead generation initiatives across multiple platforms, including email, Facebook, Google, web, and blogs, significantly enhancing lead capture and conversion
- Reduced email development costs and increased deployment volume by introducing a new email tool and process
- Improved email open and click rates by 20%+ by redesigning HTML templates, improving audience segmentation, and expanding AB testing
- Amplified brand presence at various industry trade shows via social media marketing
- Managed and directed three agency teams, setting and steering the strategic course for national B2C and B2B lead generation campaigns, driving measurable results and business growth
- Implemented a data-driven social media strategy that drove a 40% YoY increase in content share rates
- Launched a new dealer social marketing tool, expanding brand reach significantly
Senior Social Media Strategist
GMR Marketing
06.2017 - 12.2017
- A leading experiential agency and Wisconsin's only Omnicom partner
- Oversaw social content creation, social calendar, ideation, and community management
- Led content strategies for high-profile clients including Xfinity, Esurance
- NFL, Lowe’s, and Lincoln Financial
- Achieved a 127% increase in organic Twitter engagement and a 56% increase in paid Facebook engagement for Xfinity’s eSports channels
- Analyzed and optimized KPIs, delivering monthly insights to enhance content performance
- Directed client communications on content strategies, performance metrics, and opportunities for brand growth
- Owned the social media content production process, maintaining standards for style, marketing priorities, and compliance
- Mentored two junior copywriters, fostering their professional development.
Digital Marketing Lead
Hal Leonard | Sheet Music Direct
06.2016 - 06.2017
- The world's largest sheet music service
- Led dynamic digital strategy across channels, driving sales and growth for direct-to-download digital sheet music, showcasing expertise in digital sales and e-commerce
- Expertly managed and executed all paid social media campaigns on
- Facebook and Twitter, utilizing advanced retargeting and custom audience strategies to maximize ad performance and ROI
- Developed and executed a comprehensive social media content strategy, encompassing content creation, posting, and proactive community management, enhancing brand presence and engagement
- Partnered with web development teams to design and continuously refine the user experience on SheetMusicDirect.com, increasing on-site conversion rates
Digital Marketing Lead
Ernie Ball
01.2016 - 07.2016
- The world's premier guitar string company
- Strategically led digital initiatives to enhance brand awareness and engagement, focusing on content creation for Facebook, Twitter, Instagram, and WordPress
- Implemented and managed Google Analytics and Google Tags Manager for
- ErnieBall.com and Music-Man.com, ensuring accurate data tracking and analysis
- Oversaw a monthly social advertising budget exceeding $30k, optimizing ad spend for maximum impact
- Collaborated with artist management teams for the digital promotion of
- Ernie Ball’s DirecTV show, "The Pursuit of Tone"
- Utilized A/B testing to achieve record-low CPCs and CPMs in new product launch campaigns
- Successfully generated over 10,000 leads for Ernie Ball’s PLAY Warped Tour contest, collaborating with Vans for extensive outreach.
Social Media Strategist
Laughlin Constable
01.2014 - 12.2015
- Top 5 independent Wisconsin ad agency
- Led social media content marketing strategy for e-commerce and lead generation brands
- Managed all paid social channels (FB, IG, TW)
- Led new business pitches for new agency clients
Search Marketing Specialist
Cramer-Krasselt
07.2012 - 12.2013
- Top 5 independent Wisconsin ad agency
- Managed Google Ads and Bing Ads campaigns
- Created reporting dashboards and delivered monthly performance reviews
Education
Bachelor of Arts (B.A - Communication Science
University of Wisconsin Madison
Madison, WI12.2011
Associate of Arts (A.A - Music Technology and Audio Production
Madison Media Institute
Madison, WI04.2009
Skills
- Digital Marketing
- Sales Enablement
- Customer Segmentation
- Budget Management
- Partnership Development
- E-commerce Strategy
- Media Planning
- Creative Direction
- Web Analytics
- Strategic Planning
- Content Strategy
- Networking abilities
Timeline
Senior Search Strategy Lead
Google
08.2022 - Current
Senior Agency Partnerships Manager
Google
07.2021 - 08.2022
Senior Agency Account Performance Strategist
Google
05.2019 - 07.2021
Digital Marketing Lead
Case IH
12.2017 - 04.2019
Senior Social Media Strategist
GMR Marketing
06.2017 - 12.2017
Digital Marketing Lead
Hal Leonard | Sheet Music Direct
06.2016 - 06.2017
Digital Marketing Lead
Ernie Ball
01.2016 - 07.2016
Social Media Strategist
Laughlin Constable
01.2014 - 12.2015
Search Marketing Specialist
Cramer-Krasselt
07.2012 - 12.2013
Bachelor of Arts (B.A - Communication Science
University of Wisconsin Madison
Associate of Arts (A.A - Music Technology and Audio Production
Madison Media Institute