Isabel Alves
New York,NY
Summary
Quality-driven Account Supervisor offering 8 years of specialized expertise in marketing, advertising, digital marketing, and media for the Latin America market. Recognized as a brand innovator, committed to exceeding business goals and customer expectations. Proficient in Brand Development standards and practices, excelling in managing diverse communication projects, developing robust brand strategies, and optimizing tracking processes. Committed to identifying optimal opportunities for clients, brands, and processes.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Account Supervisor & Latin America Brand Innovator
Avrett Free Ginsberg
02.2022 - Current
- Successfully managed a portfolio of five Nestlé's Purina brands in the Latin American market, ensuring flawless project execution and implementation across multiple countries.
- Played a pivotal role in the strategic launches of new brands, products, brand positioning, and value proposition in Latin America, contributing to the substantial growth and success of the Purina portfolio.
- Analyzed strategic opportunities based on current business, market demands, trends, and competitors, providing valuable insights for informed decision-making.
- Strategically oversaw creative communications for Purina Latam Brands, guiding the Brand-Building the Nestlé Way process from conception to deployment in markets.
- Played a central role in the strategy, development, and management of a new digital content studio for Purina Latam, resulting in a significant $500,000 business opportunity.
- Achieved a notable 92.5 in the Account Leadership score on the 2022 APRAIS within less than a year in the pieces business, showcasing leadership excellence and a positive impact on client relationships.
- Drove a 17% increase in the budget fee for client projects in 2023, leading to the successful acquisition of new projects and opportunities.
- Promoted to Account Supervisor in 2023, a recognition of demonstrated leadership excellence and significant contributions.
Assistant Store Manager
Melissa Shoes
04.2021 - 02.2022
- Interacted with customers to identify purchasing needs, guiding them to suitable products, and recommending additional items or cost-effective alternatives to enhance brand satisfaction.
- Conducted regular walkthroughs of store areas to identify and proactively resolve operational issues, ensuring a seamless and positive customer experience.
- Coached sales associates in product specifications, sales incentives, and selling techniques, resulting in a substantial increase in customer satisfaction ratings.
- Collaborated with store teams to plan floor and merchandise layouts, taking a lead role in visual merchandising to enhance the overall store aesthetics and improve product visibility.
- Led initiatives to improve store operations, resulting in a increase in customer satisfaction.
- Effectively communicated with store teams to coordinate efforts and address challenges, fostering a collaborative and efficient working environment.
- Recognized for leadership skills and promoted to Assistant Store Manager for demonstrated excellence in customer service, team collaboration, and problem-solving.
Associate Media Planner
Popcorn Comunicação
05.2017 - 09.2019
- Developed integrated campaign strategies, orchestrating media outreach initiatives across diverse verticals to establish unified branding.
- Managed campaigns with multimillion-dollar budgets, optimizing the return on client media spend.
- Crafted media plans tailored to distinct client segments: State and Federal Government, Mining, Education, Events, Private Service Entities, and Non-Governmental Organizations.
- Established and refined processes for the Media Team, including the creation of templates, implementation of best practices, and development of Q&A resources.
- Proactively monitored industry trends and emerging platforms, seamlessly integrating new channels into the media mix as appropriate.
- Responded to over 1,000 competitive requests and fire drills annually, consistently delivering high-quality media plans.
- Played a key role in the firm achieving a profit margin ranging from 30% to 40%.
- Assisted in developing and executing the media crisis control plan for the January 2019 Vale S.A. Dam Disaster, one of the largest catastrophic events in Brazil's recent history.
- Demonstrated rapid career progression, securing promotions from Entry-Level to Media Planner within six months and subsequently to the Associate level within one year.
Media Planner Intern
Atake
09.2016 - 04.2017
- Facilitated the successful implementation and maintenance of interactive media campaigns, utilizing platforms to achieve campaign objectives and enhance client visibility.
- Spearheaded initiatives to expand the Media sector within the agency, contributing to sector growth by introducing new and diversified media services. Identified upsell opportunities by understanding the evolving needs of current clients and proposing relevant media solutions.
- Generated and delivered weekly, monthly, and final campaign performance reports to clients, offering insights into key metrics, trends, and areas for improvement.
- Collaborated with cross-functional teams to optimize campaign strategies, contributing to the overall success of client campaigns.
Account Manager Intern
Popcorn Comunicação
03.2015 - 07.2016
- Developed, built, and nurtured long-term relationships with key management within customer organizations, fostering trust and loyalty.
- Partnered with advertising clients to thoroughly understand and address their brand needs, ensuring effective communication and collaboration.
- Coordinated agency efforts in planning, creating, and producing ads, contributing to the seamless execution of advertising campaigns.
- Managed relationships with 3 key stakeholders, resulting in an increase in client satisfaction.
- Collaborated on advertising projects, ensuring alignment with client objectives and delivering successful outcomes.
Customer Success Intern
Rock Content
01.2015 - 03.2015
- Developed strategic Digital Marketing plans, including Inbound, Social Media, and SEO.
- Promoted knowledge sharing and provided support to team members, facilitating training sessions and fostering a collaborative environment that contributed to the team's success in meeting customer requirements.
- Demonstrated strong problem-solving skills by effectively handling customer complaints and managing challenging interactions, ensuring positive outcomes and customer satisfaction.
Education
MBA - Digital Communications And Multimedia
Westcliff University
Irvine, CA02.2024
Certificate Program - Marketing With Concentration in Digital Marketing
University of California - Los Angeles
Los Angeles, CA12.2020
Bachelor of Arts - Social Communication With A Minor in Advertising
Universidade Federal De Minas Gerais
Belo Horizonte, Brazil12.2016
Skills
- Project Management
- Strategic Planning
- Marketing Strategy
- Brand Development
- Market Research
- Client Relationship Management
- Brand Management
Certification
- Inbound Marketing - HubSpot
- Social Media - HubSpot
- Content Marketing - Rock Content
- Google Analytics
- Google Ads
- Google Search
Languages
Portuguese
Native or Bilingual
English
Native or Bilingual
Spanish
Professional Working
Timeline
Account Supervisor & Latin America Brand Innovator
Avrett Free Ginsberg
02.2022 - Current
Assistant Store Manager
Melissa Shoes
04.2021 - 02.2022
Associate Media Planner
Popcorn Comunicação
05.2017 - 09.2019
Media Planner Intern
Atake
09.2016 - 04.2017
Account Manager Intern
Popcorn Comunicação
03.2015 - 07.2016
Customer Success Intern
Rock Content
01.2015 - 03.2015
MBA - Digital Communications And Multimedia
Westcliff University
Certificate Program - Marketing With Concentration in Digital Marketing
University of California - Los Angeles
Bachelor of Arts - Social Communication With A Minor in Advertising
Universidade Federal De Minas Gerais
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