ISABEL ANDERSON
315 N University Ave,UT
Summary
Marketing professional skilled in developing and executing effective strategies to drive brand growth and engagement. Expertise in market analysis, content creation, and digital marketing tools. Strong focus on team collaboration and achieving measurable results, adaptable to changing needs. Known for strategic thinking, creativity, and reliability.
Overview
6
6
years of professional experience
Work History
Account Manager
Chase & Co.
01.2025 - Current
- Serve as the primary strategic link between the agency and clients, managing the campaign lifecycle by understanding unique client needs.
- Lead internal creative and media teams to oversee budgets and ensure the successful, on-time delivery of projects that meet business goals.
- Work with clients to define campaign goals, develop strategies, and create compelling proposals and media plans.
- Translate client needs into actionable briefs for designers and copywriters, facilitating seamless internal collaboration.
- Track campaign performance and analyze results to report ROI and strategic insights back to clients.
Freelance Designer, Art Director, and Advertising Manager
Laketti / Behavioral Health
10.2023 - 12.2024
- Served as Content Manager for Laketti, where I strategized, outlined, and planned commercial photo and video shoots to showcase product lines.
- Redesigned the Laketti website to improve user experience (UX) and overall visual design.
- Developed and managed the full social media content calendar for the year, including original graphic design, professional copy, and posting strategy.
- Directed business development and marketing efforts for a Salt Lake City behavioral health organization, aligning brand identity across digital media and web presence.
Art Director
BYU Ad Lab
02.2020 - 12.2023
- Orchestrated and directed high-production-value video and photo shoots, demonstrating fiscal agility by delivering agency-standard results on restricted student budgets.
- Spearheaded the conceptualization of overarching visual strategies and 'big ideas' for student-led campaigns, ensuring artistic vision remained aligned with brand goals.
- Engineered intricate and thoughtful set designs that enhanced storytelling and visual impact across digital and print media.
- Utilized expert-level skills in Adobe Creative Suite and Procreate to develop comprehensive brand identities and high-fidelity graphic assets for diverse brand use.
- Managed the visual direction of projects from ideation through post-production to ensure a cohesive aesthetic across all deliverables.
Media Buying Specialist
RGR Marketing
05.2023 - 10.2023
- Implemented strategic test initiatives including landing page optimization, A/B testing, multivariate testing, and offer testing.
- Researched and recorded emerging trends and innovations to capitalize on changes affecting the media buying landscape.
- Monitored media buys to ensure all brand safety, ad fraud prevention, and viewability standards were exceeded.
- Leveraged a strong technical understanding of programmatic audience buying to reach target demographics.
- Tracked and analyzed key metrics across multiple data sources to measure and report on media campaign effectiveness.
Assistant and Social Media Manager
BYU NIL Program, 'Built4Life'
07.2021 - 12.2022
- Conceptualized and launched a first-of-its-kind branding class for all BYU student-athletes.
- Developed the full educational curriculum and acted as a liaison between program benefactors and the program itself.
- Utilized LinkedIn to establish strategic partnerships with local brand leaders to provide mentorship and opportunities for students.
- Directed social media branding and marketing efforts on Instagram and Twitter to increase program visibility.
- Produced tangible graphic design for social media, physical media, and lectures through Adobe Suite, Procreate, and KeyNote.
Social Media Intern
Pit Viper
09.2021 - 01.2022
- Created and administered high-engagement daily content across platforms including Facebook, Twitter, and Instagram.
- Produced reliable and consistent brand-voice copy for diverse digital platforms.
- Maintained a rigorous post schedule for the social media team using Sprout Social.
- Identified and capitalized on engagement trends to increase community growth within the Facebook audience.
Advertising Program Teaching Assistant
BYU (Comms 230)
05.2020 - 12.2021
- Educated over 200 students on advertising and art direction fundamentals through weekly lectures and daily office hours.
- Advised students on conceptualization and art direction for semester-long projects, maintaining constant accessibility for student support.
- Facilitated communication between the professor and students to ensure high-quality final project outcomes.
- Helped students refine and prepare professional resumes to successfully apply for the BYU AdLab.
Education
Bachelors of Communications - Advertising Program Student
Brigham Young University
01.2024
High School - undefined
El Diamante High School
01.2018
Skills
- Technical Skills: Adobe Creative Suite, Production, Set Dressing, KeyNote, Social Media Management (Sprout, Hootsuite), Procreate, Capcut, LogicPro
- Customer service
- Teamwork and collaboration
- Client relations
- Account management
Timeline
Account Manager
Chase & Co.
01.2025 - Current
Freelance Designer, Art Director, and Advertising Manager
Laketti / Behavioral Health
10.2023 - 12.2024
Media Buying Specialist
RGR Marketing
05.2023 - 10.2023
Social Media Intern
Pit Viper
09.2021 - 01.2022
Assistant and Social Media Manager
BYU NIL Program, 'Built4Life'
07.2021 - 12.2022
Advertising Program Teaching Assistant
BYU (Comms 230)
05.2020 - 12.2021
Art Director
BYU Ad Lab
02.2020 - 12.2023
High School - undefined
El Diamante High School
Bachelors of Communications - Advertising Program Student
Brigham Young University
SPECIAL SKILLS
Literature, Zines, SLC Music Scene, Film, Community.