ISABEL APPLEQUIST
Irvine,CA
Summary
Motivated marketing professional with a Bachelor’s degree in Marketing and three years of media sales experience, eager to contribute to your team’s success. At Vevo, managed media campaigns exceeding $50M annually, leveraging market trends to optimize ad revenue and surpass sales goals. Collaborated across teams to ensure seamless sponsorship launches and drove revenue growth through weekly music video premieres, strengthening client relationships and Vevo's industry presence. Previously, as Media Sales Coordinator at Dish Media, provided key support to Account Executives and managed daily account operations. Proficient in MS Office, with a strategic mindset and a passion for delivering results.
Overview
7
7
years of professional experience
Work History
Music Video Account Services Representative
Vevo
06.2022 - Current
- Responsible for creating and revising compelling and sellable media proposals in the pre-sale process
- Streamlined account management processes, improving efficiency and reducing errors.
- Conducted reviews of client accounts, identifying areas for improvement or weakness before they escalated into larger issues.
- Maintained comprehensive knowledge of products offered by Vevo, serving as a resource for both clients and colleagues.
Sales Coordinador
DISH Media
08.2021 - 06.2022
- Supported two Account Executives and two planners as well as served as backup for other offices
- Managed accounts daily including order entry, flow charts, brand allocations, and make-goods, while providing excellent customer service to clients daily - maintaining relationships with counterparts
- Oversaw $300,000 per week in programmatic fund tracking.
- Managed monthly billing for digital clients in LA totaling $3-$5M.
- Coordinated across departments to ensure timely availability of necessary resources for campaign launch.
Marketing Intern
The Good News Sports Radio
06.2020 - 08.2021
- Grew social media following by 20% in a year by managing campaigns and social media posts
- Utilized social media for booking guests and sponsors to the podcast to increase the viewership and equity of the company
- Created social media content, increased social engagement, and helped grow the overall podcast downloads by 15%
Manager
Little Brass Cafe
03.2018 - 06.2020
- Managed the team that increased the company's daily sales by 25% over an eight-month period
- Managed the overall health and operations of the company and reported it back to the owners with a daily report
- Correctly received orders, processed payments, and responded appropriately to guest concerns
Education
Bachelor of Science - Business Administration – Marketing
California State University Long Beach
05.2021
High School Diploma -
Valley Christian High School
Cerritos, CA06-2016
Skills
- Interpersonal Communication
- Proficiency in Microsoft Office Suite
- Strategic Media Planning and Sales
- CRM software
- Performance tracking
- Campaign Management
- Detail Orientation
- Proficiency in Mediamath and Data entry
Timeline
Music Video Account Services Representative
Vevo
06.2022 - Current
Sales Coordinador
DISH Media
08.2021 - 06.2022
Marketing Intern
The Good News Sports Radio
06.2020 - 08.2021
Manager
Little Brass Cafe
03.2018 - 06.2020
Bachelor of Science - Business Administration – Marketing
California State University Long Beach
High School Diploma -
Valley Christian High School
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