Asana
Isabel Balee
Managing Direcor
Philadelphia,PA
Summary
Strategic and results-oriented business leader in a creative agency setting. Advanced experience in strategy, planning and operations. Skilled in developing and executing business plans to maximize profitability. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.
Overview
6
6
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Managing Director
Orrbitt Creative Group
Remote
11.2022 - Current
- Oversaw business operations and provided corrective feedback to achieve daily and long-term goals.
- Trained and guided team members to maintain high productivity and performance metrics.
- Maintained strong team dynamics and resolved internal disputes.
- Owned the pitch process, led introduction calls with new prospects, discussed their needs and negotiated additional services to drive profits.
- Created estimates based on requests from existing clients and new prospects. Drafted proposals that outlined terms of agreement, project processes, deliverables, and pricing.
- Identified new opportunities with existing clients, suggested and negotiated additional services, successfully generated additional revenue through this tactic.
- Developed and spearheaded new business development processes to increase revenue. Strategies included: research into market climate to identify new leads and estimate revenue potential, exploration of adjacent markets, generation of lead lists, cold outreach and follow up to key stakeholders. Successful engagement of new relationships based on persistent and strategic outreach.
- Monitored projects to ensure alignment with client budget, paused projects when new scoping was required, sent new estimates to project stakeholders to continue work.
- Implemented process improvement to shape organizational culture, optimize procedures for higher productivity, and help company evolve and grow.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Resolved issues with problematic clients using diplomacy and good judgment in order to assist lower-level employees and maintain excellent customer service.
Project Manager
Orrbitt Creative Group
Philadelphia, United States
06.2021 - 11.2022
- Planned, designed, and scheduled phases for large projects.
- Outlined client requests for production team, closely monitored project progress, identified risks and took corrective action as needed.
- Served as primary point of contact for clients, exercised clear and tactful communication skills to maintain excellent client relationships
- Managed and regularly updated production schedule with status updates.
- Led weekly team huddle to review production schedule, discuss and resolve roadblocks, align production team on weekly priorities.
- Tracked project and team member performance closely to quickly intervene in mistakes or delays.
- Identified plans and resources required to meet project goals and objectives.
- Reported regularly to managers on project budget, progress and roadblocks.
- Achieved project deadlines by coordinating with contractors to manage performance.
Marketing Manager
Freelance, IT Industry
Remote
10.2020 - 06.2021
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Oversaw preparation of marketing copy and visual collateral
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
Executive Assistant
JCC East Bay
Berkeley, CA
10.2017 - 01.2020
- Organized and coordinated conferences and monthly meetings.
- Handled confidential and sensitive information with discretion and tact.
- Managed executive calendars, scheduling meetings and appointments and coordinating travel arrangements to optimize time.
- Transcribed meeting minutes to support Board of directors
- Volunteered to help with special projects of varying degrees of complexity.
Education
MFA - Literary Artis
08.2013 - 05.2015
- Magna Cum Laude with Departmental Honors
Bachelor of Arts - English
08.2009 - 05.2013
Full tuition remission with stipend
Skills
Budgeting
Negotiation
Business Development
Strategic planning
Problem solving skills
Operations management
Client account management
Effective leader
Mentoring and training
Staff Management
Project Management
Business planning
Relationship building
Software
Linkedin Sales Navigator
Hubspot
Crunchbase
Google Suite
Interests
Writing
Art and Design
Meditation
Fitness
Timeline
Managing Director - Orrbitt Creative Group
11.2022 - Current
Project Manager - Orrbitt Creative Group
06.2021 - 11.2022
Marketing Manager - Freelance, IT Industry
10.2020 - 06.2021
Executive Assistant - JCC East Bay
10.2017 - 01.2020
Brown University - MFA, Literary Artis
08.2013 - 05.2015
Tulane University - Bachelor of Arts, English
08.2009 - 05.2013