Nicholas Libretti
Parsippany,NJ
Summary
Innovative & entrepreneurially-minded Product & Brand Manager skilled at leading cross functional teams in product portfolio management. Detail-oriented team player with strong organizational skills & the ability to handle multiple projects simultaneously with a high degree of accuracy. Successful history of Implementing strategic and tactical product campaigns to drive engagement and sales.
Overview
14
14
years of professional experience
Work History
Exclusive Brand Manager
MC Management at JR Cigars
12.2020 - Current
- Responsible for building, launching, and maintaining our private label portfolio including 20+ new cigars and brands
- Role includes overseeing the financial, creative, and marketing aspects of each release while working with legal department on compliance.
Social Media Coordinator/Communications Specialist
MC Management at JR Cigars
10.2014 - 12.2020
- Created the Social Media department within JR Cigars, increasing total global revenue from 0.1% to 1.9% ($1.7M), through organic social media initiatives, while simultaneously increasing followers from 0.1% to 2.5% (107k).
Retail Key Holder
JR Cigar Whippany
10.2013 - 10.2014
- Responsible for opening and closing the retail store 4 times per week, and calculating each day's sales.
Retail Associate
JR Cigar Whippany
05.2010 - 10.2013
- Researched new products and brand positioning, becoming a brand ambassador for several in-store and out-of-store events; won several sales contests.
Education
Certificate of Achievement - Strategic Social Marketing
Boston University eDX
11.2018
Bachelor of Arts - History
SUNY Binghamton
05.2012
Skills
- Proficient in LinkTree (Instagram links and email capture), Anchor (Podcast analytics), Similar Web (SEO), Hootsuite (social calendar optimization), Google Analytics, Microsoft Excel, Power BI, Power Point semi knowledgeable in Salesforce
- Partnership Development
- Sales Support
- Strategy Development
- Brand strategy
- Product Management
Hobbies and Interests
Board Member of College Focus for Cystic Fibrosis
Timeline
Exclusive Brand Manager
MC Management at JR Cigars
12.2020 - Current
Social Media Coordinator/Communications Specialist
MC Management at JR Cigars
10.2014 - 12.2020
Retail Key Holder
JR Cigar Whippany
10.2013 - 10.2014
Retail Associate
JR Cigar Whippany
05.2010 - 10.2013
Certificate of Achievement - Strategic Social Marketing
Boston University eDX
Bachelor of Arts - History
SUNY Binghamton
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