Summary
Overview
Work History
Education
Skills
Timeline
Generic

Isabel Guerra

Laredo,Texas

Summary

Dynamic Sales Manager with proven success at Conway Trucking, excelling in sales strategy development and customer relationship management. Achieved significant market expansion through data analysis and effective team leadership, enhancing client engagement and driving revenue growth. Skilled in collections negotiation, fostering strong client relationships while maintaining professionalism and achieving financial goals.

Overview

18
18
years of professional experience

Work History

Sales Manager

Conway Trucking
LAREDO, TEXAS
05.2008 - 07.2013
  • Maintained accurate records of all transactions between customers and company representatives.
  • Managed daily operations of sales department, including supervision of staff members.
  • Developed pricing strategies that would maximize profits while still remaining competitive in the market.
  • Established relationships with key clients, while maintaining existing customer base.
  • Analyzed customer data to identify trends, preferences, and opportunities for growth.
  • Developed and implemented sales strategies to increase market share.
  • Achieved company growth and brand development through market expansion and sales.
  • Established new accounts and serviced existing accounts maintaining professional relationships.
  • Developed sales plans, goals, strategies and objectives to achieve team goals and revenue objectives.
  • Resolved customer complaints regarding sales and service.
  • Enhanced sales volume through skilled support to both new and inactive customers.

Collections Coordinator

CFI
Laredo, TX
04.2001 - 05.2008
  • Generated monthly reports detailing collection activities, delinquencies, trends.
  • Provided guidance to team members regarding collections policies and procedures.
  • Analyzed financial data such as balance sheets, income statements, and other related documents.
  • Negotiated payment plans with customers in order to bring accounts current.
  • Monitored customer accounts to identify overdue payments and initiate collections processes.
  • Developed strategies to reduce bad debt exposure and improve cash flow performance.
  • Drafted letters to delinquent customers to inform them of their past due balances.
  • Maintained detailed records of collection activity and account information.
  • Managed collection accounts, ensuring timely payments and resolving customer disputes.
  • Utilized various software programs such as Microsoft Office Suite for daily tasks.
  • Collaborated closely with accounting staff on billing issues impacting collections efforts.
  • Attended meetings with clients and customers in order to discuss payment arrangements or resolve conflicts.
  • Verified accuracy of invoices, bills, and other financial documents prior to submission for payment processing.
  • Maintained a high level of professionalism when interacting with customers.
  • Established relationships with external debt collectors for assistance in collecting unpaid balances.
  • Developed collection methods to achieve or exceed company financial goals.
  • Liaised with management to identify issues attributing to account delinquency and discuss solutions to bring in revenue.
  • Located and notified customers of delinquent accounts by mail, telephone, or personal visits to solicit payment.

EQUIMPMENT CONTROL

CFI
LAREDO, TX
10.1999 - 04.2001
  • Coordinated with other departments regarding ordering supplies or replacement parts needed for maintenance purposes.
  • Created reports on various aspects of material inventory such as usage trends or stock levels at any given time.
  • Managed a team of 10 staff members responsible for daily operations related to equipment control.

Traffic Coordinator

Cabrera Llamas Forwarding
Laredo, TX
03.1995 - 02.1999
  • Provided guidance on legal requirements related to international shipping regulations.
  • Organized distribution networks to meet customer needs in an effective manner.
  • Coordinated daily traffic operations to ensure timely delivery of materials and goods.
  • Implemented safety measures at loading docks and warehouses according to company policies and procedures.
  • Managed communication between stakeholders involved in the transportation process.

Education

INTERNATIONAL COMMERCE -

UNIVERSIDAD AUTONOMA DE TAMAULIPAS
MEXICO
06-1998

Skills

  • Customer relationship management
  • Sales strategy development
  • Data analysis
  • Market expansion
  • Team leadership
  • Financial data analysis
  • Collections negotiation
  • Client engagement
  • Sales expertise
  • Account management

Timeline

Sales Manager

Conway Trucking
05.2008 - 07.2013

Collections Coordinator

CFI
04.2001 - 05.2008

EQUIMPMENT CONTROL

CFI
10.1999 - 04.2001

Traffic Coordinator

Cabrera Llamas Forwarding
03.1995 - 02.1999

INTERNATIONAL COMMERCE -

UNIVERSIDAD AUTONOMA DE TAMAULIPAS