Isabel Peschel
New York,NY
Summary
Bilingual marketing and communications specialist with strong expertise in social media management, content creation, and brand development. Extensive hands-on experience gained through internships and professional roles across marketing and advertising, with a proven talent for developing creative, out-of-the-box campaigns that drive audience engagement and brand growth. Skilled in strategizing and executing multi-channel marketing plans, with a deep understanding of digital storytelling and community building. Fluent in two languages with a passion for innovative marketing solutions and collaborative teamwork. Dedicated to delivering impactful results through creativity, strong communication, and strategic thinking.
Overview
7
7
years of professional experience
Work History
Communications Specialist
Peschel Holding AG
Augsburg, Germany
10.2018 - Current
- Strengthened client relationships by delivering clear, consistent communication across digital and direct channels, contributing to brand trust and retention.
- Acted as the communication lead between the company and high-value clients, handling inquiries, resolving disputes, and maintaining a professional, solution-focused tone.
- Supported marketing efforts by identifying client needs and positioning property offerings with persuasive messaging and tailored recommendations.
- Monitored real estate trends and new listings to deliver timely, data-informed insights to clients.
- Ensured smooth and efficient operations by managing deadlines, follow-ups, and client touchpoints with precision.
- Helped maintain a consistent brand image through customer-facing interactions and communication strategy.
Marketing Intern
Victoria Living Gmbh
Munich, Germany
03.2023 - 08.2023
- Created, edited, and scheduled engaging content across Instagram and other platforms to strengthen the brand’s social media presence and increase follower engagement.
- Planned and executed content calendars, including photo concepts, behind-the-scenes material, and promotional visuals aligned with marketing campaigns.
- Assisted in developing the company website by contributing visuals, writing content, and proposing UX improvements to enhance digital brand experience.
- Played a key role in visual storytelling by organizing and coordinating photoshoots, ensuring cohesive content for web and social media use.
- Participated in product curation by selecting interior pieces from warehouses to be featured in posts, showrooms, and exposés.
- Supported business development by preparing tailored apartment exposés and coordinating meetings with potential clients.
Marketing Intern
Domicil Real Estate Group
Munich, Germany
01.2021 - 02.2021
- Conducted in-depth competitor analysis within the real estate industry, identifying success factors, market positioning, and areas of opportunity.
- Researched strategic approaches to help the company outperform competitors in visibility, client acquisition, and service offerings.
- Created and scheduled tailored content for the company’s social media platforms, with a focus on audience engagement and brand consistency.
- Analyzed customer behavior and current trends to inform content direction and marketing strategy.
Marketing Intern
Love Harder Gmbh
Munich, Germany
08.2020 - 11.2020
- Developed mood boards and creative concepts to support brand campaigns across industries including food, fashion, and skincare.
- Created, edited, and published visual and written content for clients’ social media platforms, ensuring brand alignment and audience engagement.
- Collaborated directly with clients to develop custom marketing strategies focused on increasing customer engagement and long-term brand growth.
- Utilized creative software such as Adobe Photoshop, InDesign, and various editing tools to design and deliver final assets.
- Managed projects independently, ensuring efficient workflows and on-time delivery across all client deadlines.
Education
Diploma in Art Direction - Advertising and Art Direction
Miami Ad School
New York, NY03-2026
Bachelor of Arts - Media And Communication Management
Macromedia University of Applied Sciences
Berlin02-2024
Completed Coursework Toward B.A. in Fashion Journalism - Fashion Journalism
AMD Akademie Mode & Design
Munich07-2020
Skills
- Social Media Management
- Content Creation & Strategy
- Brand Development
- Marketing Campaign Planning
- Digital Marketing
- Visual Storytelling
- Project Management
- Creative Problem Solving
- Client Relationship Management
- Influencer Collaboration
- Data-Driven Marketing Insights
- Cross-Functional Teamwork
- Communication & Presentation Skills
Timeline
Marketing Intern
Victoria Living Gmbh
03.2023 - 08.2023
Marketing Intern
Domicil Real Estate Group
01.2021 - 02.2021
Marketing Intern
Love Harder Gmbh
08.2020 - 11.2020
Communications Specialist
Peschel Holding AG
10.2018 - Current
Diploma in Art Direction - Advertising and Art Direction
Miami Ad School
Bachelor of Arts - Media And Communication Management
Macromedia University of Applied Sciences
Completed Coursework Toward B.A. in Fashion Journalism - Fashion Journalism
AMD Akademie Mode & Design
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