Summary
Overview
Work History
Education
Skills
Highlights
References
Languages
Timeline
Generic

Isabel Ravell

Coral Gables,United States

Summary

Over 12 years of experience planning and executing innovative growth marketing strategies. Proven leadership in building digital marketing teams from the ground up.

Overview

11
11
years of professional experience

Work History

DTC Growth Advisor

Shoppr.tv
11.2023 - Current


  • Help define growth targets and metrics.
  • Develop and execute growth strategies across multiple channels, including digital marketing, user acquisition, retention, and referrals.
  • Analyze data and user feedback to inform growth strategies and identify opportunities for optimization.
  • Leading and managing growth initiatives to drive user acquisition, engagement, and revenue.
  • Collaborating with product, engineering, and design teams to optimize the user experience and drive growth, particularly in relationship with the Shopify platform.
  • Collaborate with other members of the management team to define Go-to-Market (GTM) goals and objectives.

Founder and Director

58 Clicks Miami
01.2018 - Current
  • Founded 58 Clicks, a boutique agency focused on e-commerce solutions and email marketing for DTC brands.
  • Offered strategic consulting to retail start-ups such as Boho Hunter, Mumi, Doctor Aromas, Sparkle Society, and Artizan Jewelry, helping them grow their online sales by more than 70% YOY.
  • Offer email marketing consulting to brands such as Artizan Jewelry, We All Grow, La Patilla and celebrity led newsletters like Erika de la Vega's.
  • Led the e-commerce go-to-market strategy for LEGO Colombia and LEGO Panama using Shopify Plus.
  • Designed a framework to continuously optimize the client's paid performance budget in channels such as Google, Facebook, and Tik-Tok.
  • Led a team of more than 25 remote employees and supervises agency-client relations

Founder and Director

Analiticom Digital Agency Caracas
11.2012 - 12.2016
  • Led the strategy that positioned Analiticom as one of the leading digital agencies in Venezuela, with more than 35 clients and 75 employees
  • Designed social media strategies for brands such as Samsung, Lancôme, Procter & Gamble, Kellogg's, and Mondelēz

Education

MSC - New Media, Information and Society

London School of Economics
09.2004

Bachelor's Degree - Sociology

Universidad Católica Andrés Bello Caracas
08.2003

Skills

  • Digital Marketing Expert
  • Performance Marketing Expert
  • Email Marketing Expert
  • E-commerce Expert
  • Content Marketing Expert
  • Shopify Expert

Highlights

  • Mentor and Speaker at the Latin American Fashion Summit, Miami
  • Speaker at We All Grow Summit Long Beach, Long Beach
  • Speaker at E-Commerce Wave Miami

References

Emil Stefanutti emil@Shoppr.tv


Languages

English
Native or Bilingual
Spanish
Native or Bilingual

Timeline

DTC Growth Advisor

Shoppr.tv
11.2023 - Current

Founder and Director

58 Clicks Miami
01.2018 - Current

Founder and Director

Analiticom Digital Agency Caracas
11.2012 - 12.2016

MSC - New Media, Information and Society

London School of Economics

Bachelor's Degree - Sociology

Universidad Católica Andrés Bello Caracas

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Isabel Ravell