Summary
Overview
Work History
Education
Skills
Languages
Work Availability
Timeline
Hi, I’m

Isabel Surles

Decatur,GA
Isabel Surles

Summary

Driven and results-oriented Business Developer with a proven track record of orchestrating strategic initiatives to drive revenue growth and expand market reach. Highly expertise in identifying new business opportunities, nurturing client relationships, and executing effective sales strategies. Proficient in market analysis, trend forecasting, Inventory management, and cultivating partnerships.

As an effective communicator and team collaborator, dedicated to achieving organizational goals and fostering sustainable business growth. Furthermore, a background in purchasing, vendor management, and inventory control has developed a keen eye for detail. Consistently demonstrating the ability to identify cost-saving opportunities and develop strategies that maximize sales and profits

Overview

14
years of professional experience

Work History

Self Employed Services

Marketing Consultant
10.2020 - Current

Job overview

  • Consulted with clients on business issues and developed innovative proposals.
  • Planned and executed events and marketing programs to increase qualified leads.
  • Achieved client vision and marketing objectives by collaborating with various departments.
  • Consulted with clients on business issues and developed innovative, high-impact proposals.
  • Conducted market research and reported on clients' competition.
  • Regularly updated and edited content for A&J Global foods Inc. websites.
  • Create and implement multichannel marketing campaigns (digital, social media, traditional) to reach target audience
  • Identified appropriate marketing channels and target customers for campaigns.
  • Researched and evaluated potential new markets and products.
  • Developed and managed online marketing strategies, including SEO, SEM, social media, email marketing, and content marketing
  • Analyzed consumer behavior and preferences to refine marketing strategies
  • Generated reports to support development and implementation of marketing plans.
  • Used various market research tools and techniques to gather, analyze and interpret data.
  • Monitor competitors' activities and recommend strategies to maintain a competitive edge
  • Present marketing plans, strategies, and results to clients in a clear and compelling manner
  • Use data to identify areas for improvement and suggest adjustments to strategies
  • Stay up-to-date with industry trends, tools, and best practices in marketing
  • Collaborate effectively with more than 10 clients and internal teams to achieve successful outcomes.

Cueros Velez SA

Senior Product Buyer / Women's Leather Goods
06.2017 - 06.2020

Job overview

  • Created spreadsheets to track and identify cost analysis and quality issues.
  • Responsible for $5M in sales of managed product lines, Lead sales, product and inventory strategies to achieve the sales budget.
  • Negotiated pricing and managed purchase price variances to maximize financial stability.
  • Worked closely with sourcing to develop supplier agreements.
  • Built long-term supplier relationships with vendors to establish quality and competitive pricing.
  • Communicated with vendors regarding inventory needs and negotiated prices to maintain and profit margins.
  • Maintained key item stock levels and wrote or expedited purchase orders.
  • Prepared detailed reports to highlight inventory levels, purchase orders, and discrepancies.
  • Developed and managed budgets (OTB) yearly for purchasing and projected purchasing needs.
  • Reviewed each store location's buying trends to ascertain the correct assortment of apparel for maximum sales and profits.
  • Provided clerks with information to print on price tags such as price, mark-ups mark-downs, or style numbers.
  • Studied and monitored market trends to identify potential suppliers.
  • Monitored and analyzed sales records, trends, or economic conditions to anticipate consumer buying patterns.
  • Forecasted purchasing trends and improved merchandising strategies.
  • Employed expert inventory management and oversight skills to formulate business metrics and meet corporate goals.
  • Increased participation of product lines on charge by 19% in the core
    business and improved the profit margins by a 9% yearly increase
  • Reviewed products and updates to meet company quality standards, schedule production, and work-in-progress tracking and reports.
  • Collaborated with manufacturers, operations leaders, and sales teammates to ascertain production details.
  • Supervised material and designer sourcing activities for Women's Apparel and Leather accessories.
  • Collaborated with a team of engineers to develop new products.
  • Analyzed user feedback and implemented changes to product design.

Rosa Maria Marroquineria

Product Development, Sales, and Marketing Manager
05.2013 - 06.2017

Job overview

  • Identified opportunities for new products and improvements to existing products to increase sales.
  • Conducted market research to understand customer needs and identify potential opportunities.
  • Created and executed strategies to drive the development and success of products.
  • Maintained internal product knowledge database.
  • Oversaw the development of more than 300 new products each year.
  • Directed concept design, feature definitions and production support.
  • Managed product lifecycles by monitoring product research, development and determining retirement dates.
  • Managed product launches by creating plans and coordinating with marketing teams to maximize promotional reach.
  • Distinguished product issues and gathered information on customer experiences.
  • Conducted market research to identify new opportunities and target markets.
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Reviewed product development budgets, expenditures and research.
  • Identified a new product line opportunity, and played a key role in strategy
    development and market introduction. Secured new clients and actively drove its success.

Evolution Leather SAS

Sales Representative
01.2010 - 05.2013

Job overview

  • Managed customer accounts to secure customer satisfaction and repeat business.
  • Trained and mentored new sales representatives.
  • Retained excellent client satisfaction ratings through outstanding service delivery.
  • Developed and maintained comprehensive understanding of products, services and competitors to enhance sales presentations.
  • Developed and implemented sales strategies to increase profits.
  • Generated weekly and monthly reports on sales performance to provide recommendations to meet sales goals.
  • Collaborated with cross-functional teams to identify and address customer needs.
  • Listened to customer needs and desires to identify and recommend optimal products.
  • Interpreted financial data to identify trends and opportunities.
  • Negotiated prices, terms of sales and service agreements.
  • Quoted prices, credit terms and other bid specifications.
  • Built diverse and consistent sales portfolio.
  • Achieved or exceeded company-defined sales quotas.
  • Developed, maintained and utilized diverse client base.
  • Contributed to event marketing, sales and brand promotion.
  • Drove store revenue by offering customers accessories and related purchases to complete selections.

Education

ESUMER (Escuela Superior De Mercadeo)
Medellin, Colombia

Bachelor of Science from Business Management & Marketing
05.2017

University Overview

Data Analysis Adaptability to the Market Conditions Negotiation Business Plan Development


  • 3.8 GPA
  • Research Group Member
  • Thesis: " The Influence of FTA in the Production of Women's Shoes in Medellin, Colombia,2014"


ESCOLME , (Escuela Colombiana De Mercadeo)
Medellin, Colombia

Associate of Science from Sales And Marketing
12.2011

University Overview

Beulah Heights University
Atlanta, GA

Foreign Language from English As Second Language
05.2023

University Overview

Skills

  • Data Mining Software
  • Sales Strategies
  • Pricing Analysis
  • Strategic Marketing
  • Marketing Analytics
  • Consumer Behavior
  • Industry Trends
  • Business Planning
  • Product Management and Branding
  • Sales Reporting
  • Analyzing Data
  • Promotions and Marketing Strategies

Languages

English
Full Professional
Spanish
Native or Bilingual
Italian
Elementary
Availability
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tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Marketing Consultant
Self Employed Services
10.2020 - Current
Senior Product Buyer / Women's Leather Goods
Cueros Velez SA
06.2017 - 06.2020
Product Development, Sales, and Marketing Manager
Rosa Maria Marroquineria
05.2013 - 06.2017
Sales Representative
Evolution Leather SAS
01.2010 - 05.2013
ESUMER (Escuela Superior De Mercadeo)
Bachelor of Science from Business Management & Marketing
ESCOLME , (Escuela Colombiana De Mercadeo)
Associate of Science from Sales And Marketing
Beulah Heights University
Foreign Language from English As Second Language

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