Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic

Isabel Vasco

Baltimore,MD

Summary

Senior Marketing leader with 15 years of experience developing and implementing successful marketing plans and innovative strategies that effectively drive brand recognition. A goal oriented and collaborative marketer with an entrepreneurial mindset and flair for contributing to creative solutions across cross-functional teams.

Overview

17
17
years of professional experience
1
1
Certification

Work History

Brand Manager

Dap Global, Inc
01.2019 - 06.2023
  • Managed ABM - commercialization timeline, retail packaging approvals and print vendor management, trade show assistance and coordination of newsletter
  • Collaborated with cross-functional teams including Creative, Digital & Product Marketing, Market Research & Insights, Channel, R&D, and Legal to optimize go-to-market strategies
  • Managed budget allocation and resource utilization to maximize marketing ROI
  • Developed and executed branding campaigns to educate target audiences on product features, benefits and values
  • Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness
  • Ensured all products and launch materials were aligned with brand consistency and maintained accuracy with an elevated presence
  • Analyzed customer feedback and market trends to make informed decisions about product and brand messaging
  • Lead new product commercialization - naming, packaging design, messaging, campaigns, video production, photography, POP, trade show assets, print ads, digital media, literature, launch kits
  • Produced CTV/DRTV commercials contributing to 13% growth in sales
  • Spearheaded industry trade show management including show research, booth design, display needs, show logistics and travel
  • Designed multi-tiered trade show booth utilized by National Sales Team delivering elevated brand presence/experience and reduction in resource costs of 200k/year
  • Executed implementation and design of in-house production studio resulting in 50% decrease in production costs

Global Marketing Manager

Earth Networks, Inc
01.2014 - 11.2018
  • Established, initiated and optimized business development strategies for international targets through trade shows, sponsorships and embassy partnerships, increasing sales revenue by $2 million
  • Executed strategic marketing campaign development and planned global trade shows and events
  • Created and managed webinars, social media & digital marketing campaigns to increase brand engagement (CTR's) and website traffic
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns
  • Conceptualized graphic design for branding, marketing, ad placement and trade shows
  • Developed and managed global marketing budget

Marketing Manager

Ruppert Landscape, Inc
01.2008 - 01.2014
  • Managed $450k marketing budget and $150k employee relations budget
  • Developed and implemented marketing strategies for event promotions, growing annual networking event attendance by 35%
  • Planned large-scale events including industry networking functions, annual sales meeting and company picnic
  • Created content for internal and external use including producing, filming and editing all videos, photography, and graphic design
  • Designed sales collateral, print and digital ads, company newsletter


Production Assistant

Universal Pictures
01.2006 - 01.2008
  • Art Department
  • Locations
  • Costume/Wardrobe

Education

Sociology

University of Maryland
2005

Skills

  • Brand Building & Go-to-Market Strategies
  • Budgeting & Allocation
  • B2B & B2C
  • Video & Photography
  • Trade Show & Event Planning
  • Vendor & Agency Management
  • Social Media & Advertising
  • Project Management
  • Content Creation
  • Process Improvement

Accomplishments

RPM Marketing Innovation Award

· DAP Eclipse Wall Repair Patch (Generated sales of $2 Million with 60% gross margin in first two years of launch)


American Advertising Awards (Addy’s)

· Silver Award, Television Campaign - DAP RapidFuse Ultra Clear

· Silver Award, Television Campaign - DAP RapidFuse Gel

· Silver Award, Branded Content - Cicada Parade-A


Certifications

· Jumpstart Your Brand Brain, Innovation Engineering - Blue Belt

Certification

  • MAC/PC
  • Adobe Creative Suite
  • MS Office/Teams
  • Salesforce
  • Lytho (InMotion)
  • Sopheon






Timeline

Brand Manager

Dap Global, Inc
01.2019 - 06.2023

Global Marketing Manager

Earth Networks, Inc
01.2014 - 11.2018

Marketing Manager

Ruppert Landscape, Inc
01.2008 - 01.2014

Production Assistant

Universal Pictures
01.2006 - 01.2008

Sociology

University of Maryland

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Isabel Vasco