Isabella Cao
Philadelphia
Summary
Corporate Communication senior at Penn State with expertise in digital marketing and social media management. Demonstrated success in creating impactful content for platforms including TikTok, Instagram, LinkedIn, and WeChat. Proficient in design software and e-commerce tools, effectively supporting consumer and B2B marketing initiatives. Bilingual in English and Mandarin, with strong capabilities in research and cross-cultural communication.
Overview
1
1
year of professional experience
Work History
Social Media Marketing Intern
Wok and Hibachi
Johnson City
05.2025 - 08.2025
- Increased local visibility by creating and scheduling engaging TikTok and Instagram content.
- Designed digital menus and promotional flyers using Canva and Adobe tools for seasonal specials.
- Maintained restaurant's online presence through website updates and management of DoorDash listings.
- Monitored post engagement and customer feedback, refining strategies to enhance brand awareness.
- Collaborated with staff to capture authentic photos and videos, showcasing restaurant culture.
Social Media Intern
Shenyang Starlight Technical Ceramics Co
Sheng Yang
06.2024 - 08.2024
- Managed online presence through creation of bilingual posts and product highlights across WeChat and various platforms.
- Designed graphics and product visuals using Canva and Adobe tools to enhance digital marketing campaigns.
- Updated and maintained product information across online catalogs and cross-border e-commerce listings.
- Collaborated with marketing team to analyze engagement metrics and refine strategies for international outreach.
Education
Bachelor of Arts - Corporate Communication
Pennsylvania State University
University Park, PA05-2026
Skills
- Social media management
- Digital marketing
- Content creation
- Graphic design
- Data analysis
- Customer engagement
- Cross-cultural communication
- Brand development
- Online engagement
- Event promotion
- Social media posting
- Video editing
- Social listening
- Brand awareness
- Campaign tracking
- Written and verbal communication
- Social media strategy
- Platform expertise
- Social media scheduling
- Written communication
Languages
English
Native/ Bilingual
Chinese (Mandarin)
Native/ Bilingual
Timeline
Social Media Marketing Intern
Wok and Hibachi
05.2025 - 08.2025
Social Media Intern
Shenyang Starlight Technical Ceramics Co
06.2024 - 08.2024
Bachelor of Arts - Corporate Communication
Pennsylvania State University
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