Isabella Delatorre

Supports the Field Sales team of Kroger, Meijer, and H.E.B. Works with both internal and external partners in the development and execution of omni go-to-market brand-strategies for Maybelline, Garnier and Eessi brands.

• Use shopper insights to develop retailer specific projects to impact omni shopping behavior and improve retailer performance
• Understand in depth customer shopper behaviors
• Grow shopper base and loyalty to our brand and to the retailer
• Serve as the point of contact for my customers marketing, social, advertising and operations team
• Develop customer specific programs for retailers that maximize engagement
• Oversee overall spend of 360 support budget ensuring ROI targets

Assisted Kroger, Meijer, and H.E.B. Field Sales Directors to maintain and improve relationships, and to increase revenue for Maybelline, Garnier and Essie brands. Works with retailers to implement new item innovation for online and in-store channels, and creates contracts to support in-store promotions and enticing displays.

• Collaborated with customer marketing team for retailers’ special events

• Utilized analytical reporting to advise on consumer trends

Responsible for constructing and interpreting sales reports of L’Oreal USA’s luxury brands such as Lancôme, Kiehl’s, Urban Decay, Yves Saint Laurant and Giorgio Armani Beauty along with an assortment of designer fragrances to advise accounting team’s monthly closings. Validated and credited claims from top tier retailers like Bergdorf Goodman, Barneys New York, and Saks Fifth Avenue.

• Ensured proper payment agreements between the finance team and retailer

• Allocated funds to fulfill purchase orders

Collaborated with ULTA e-commerce, mass cosmetics, skincare and hair buying teams to generate sales. Managed new item, display, and permanent merchandise set up for all categories within L’Oreal, Maybelline, Garnier, and Carol’s Daughter brands. Pitched items for impulse section to increase distribution.

• Provided weekly social media insight to e-commerce and sales teams

• Analyzed data to demonstrate incremental growth for new launches

Supported public relations director to supply product to celebrity and editoral stylists, and maintained company ‘s relationships with stylists.