Isabella Kuo
Boston,MA
Summary
Hardworking and passionate job seeker with strong organizational skills eager to secure entry-level marketing assistant position. I'm more than ready to help team achieve company goals. Innovative professional with proven track record of driving engagement through creative strategies. I'm expert in developing and implementing successful campaigns to maximize ROI and bottom-line results. Skilled in crafting compelling content focused on building relationships with customers and increasing conversions.
Overview
5
5
years of professional experience
Work History
Social Media/Marketing Assistant
Morefun
09.2023 - 05.2024
- Participated in brainstorming sessions to generate creative ideas for campaigns.
- Responded to inquiries and engaged with followers to build community and support customer engagement.
- Strategized and developed video content for client's website and social media publications.
- Researched current trends and best practices to develop innovative and impactful campaigns.
- Managed paid social media advertising campaigns to reach and engage target audiences.
- Trafficked advertisements to target audience using specific algorithms for focused exposure.
- Built relationships with industry influencers to increase brand awareness and engagement.
- Created content strategies for digital media.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Researched and analyzed industry trends to inform search marketing strategies.
Social Media Manager
Red
01.2019 - 04.2024
- Increased customer engagement through social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Designed and implemented social media strategies to align with business goals.
- Analyzed and reported social media and online marketing campaign results.
- Conducted research to determine current benchmark trends and audience preferences.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Collaborated with other departments to develop integrated branding and public relations strategies.
- Managed editorial calendars and rescheduled PR events and meetings.
- Created and implemented systems and processes for monitoring media coverage.
Model
Rayli Magazine
12.2019 - 05.2023
- Adapted quickly to changing environments for continued professionalism under pressure.
- Remained focused, motivated and professional throughout long shoots and events.
- Developed growing contacts networks to secure regular work.
- Promoted products and services by posing for commercials, live shows, and photo shoots.
Marketing Associate
Brandy Melville
02.2019 - 02.2023
- Edited website content and database to keep information correct and up-to-date.
- Developed marketing strategies and resolved problems to drive sales.
- Planned and executed events and marketing programs to increase qualified leads.
- Performed ongoing analysis to develop and advance future marketing strategies.
Social Media Marketing Intern
Tiktok
02.2020 - 02.2022
- Conducted daily updates to social media profiles to boost company online presence.
- Designed and presented social media campaign ideas.
- Contributed to mock-ups, email campaigns, and social media content.
- Supported branding, digital marketing messaging and advertising campaigns by engaging with followers on various social media platforms.
- Created engaging content to catch attention of potential customers.
- Increased brand awareness and followers through comprehensive social media campaign management.
Education
Bachelor of Science - Communication Studies/Psychology
Emerson College
Boston, MA05.2026
High School Diploma -
Shanghai American School
Shanghai05.2022
Skills
- Content Creation
- CRM Integration
- Email Marketing
- Influencer Marketing
- Customer Engagement
- Social Media Strategy
- Campaign Management
- E-commerce Integration
- Performance Reporting
- Graphic Design
- Content Scheduling
- Audience Segmentation
- Video Editing
- Social Media and Promotions
Additional Information
My name is Isabella Kuo. I'm from Hong Kong and have lived in Shanghai and the States for years. I'm majoring in Communication Studies and Psychology at Emerson college right now. I'm familiar with the communication field and have years of experience in devising successful media strategies and orchestrating special events. Meticulous in managing and carrying out special events by arranging for media presence, composing written documents, booking photographers, reserving event venues and preparing eye-catching graphics. Highly adept in authoring speeches, press releases and marketing materials. I'm seeking for internships related to social medias, marketing, public relations, and sales. Thank you for your time!
Languages
English
Native or Bilingual
Chinese (Mandarin)
Full Professional
Timeline
Social Media/Marketing Assistant
Morefun
09.2023 - 05.2024
Social Media Marketing Intern
Tiktok
02.2020 - 02.2022
Model
Rayli Magazine
12.2019 - 05.2023
Marketing Associate
Brandy Melville
02.2019 - 02.2023
Social Media Manager
Red
01.2019 - 04.2024
Bachelor of Science - Communication Studies/Psychology
Emerson College
High School Diploma -
Shanghai American School
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