ISABELLA M. ADELMAN
New York,NY
Summary
Innovative Content Social Media Manager with proven experience in developing and executing dynamic social media strategies across multiple platforms to drive brand awareness, engagement, and growth. Skilled in creating compelling, on-brand content that resonates with diverse audiences, utilizing a deep understanding of online marketing trends, data analytics, and consumer behavior. Strong ability to adapt to emerging trends and platforms, ensuring content remains fresh, relevant, and aligned with overall marketing objectives.
Overview
4
4
years of professional experience
Work History
Marketing and Content Social Media Manager
AS Beauty
New York, NY
09.2023 - Current
- Develop and implement a comprehensive content strategy for social media channels.
- Create engaging and informative content for various social media platforms, including Facebook, Twitter, Instagram, Snapchat and YouTube.
- Manage the production of high quality visual content such as videos, infographics and images.
- Analyze data to measure the effectiveness of campaigns and adjust strategies accordingly.
- Collaborate with other departments to ensure brand consistency across all channels.
- Research industry trends and competitors' activities to develop new ideas for content creation.
- Assisted in developing strategies for increasing following and engagement rates.
- Manage the daily operations of all social media accounts.
Social Media Coordinator
Authentic Brands Group LLC
New York, NY
02.2022 - 08.2023
- Research audience preferences and discover current trends
- Create engaging text, image and video content
- Design posts to sustain readers' curiosity and create buzz around new products
- Maintain unified brand voice across different social media channels
- Collaborate with marketing team to create a social media calendar
- Monitor social media channels for industry trends
- Interact with users and respond to social media messages, inquiries, and comments
- Review analytics and create reports on key metrics
- Assist in the development and management of social media marketing and influencer marketing strategy
- Develop an optimal posting schedule, considering web traffic and customer engagement metrics
Showroom Fashion Assistant
CHIARA BONI LA PETITE ROBE
New York, NY
03.2021 - 01.2022
- Organized fittings and communicated with clients about their desired looks.
- Assisted in selecting garments from showrooms to be used for shoots or shows.
- Managed inventory of clothing, accessories, and shoes for shoots.
- Maintained detailed records of all expenses related to fashion projects.
- Assisted in the styling of fashion models for photoshoots and runway shows.
- Conducted research on current trends, fabrics, and silhouettes to inform design decisions.
Education
Bachelor of Arts - Social Media Marketing
Eastern Michigan University
Ypsilanti, MI08-2020
Skills
- Social Content Publishing
- Analytics and Reporting
- Strategic Planning
- Content Creation
- Photo and Video Editing
- Competitive and Trend Analysis
- Brand Awareness
- Visual storytelling
- Community Management
- Content Curation
- Performance Evaluations
- Detail-Oriented
- Product Development Budgeting
- Marketing Strategy Development
- Timeline preparation
- Community Engagement
- Social Media Copywriting
- Content scheduling
- Influencer Collaboration
References
References available upon request.
Timeline
Marketing and Content Social Media Manager
AS Beauty
09.2023 - Current
Social Media Coordinator
Authentic Brands Group LLC
02.2022 - 08.2023
Showroom Fashion Assistant
CHIARA BONI LA PETITE ROBE
03.2021 - 01.2022
Bachelor of Arts - Social Media Marketing
Eastern Michigan University
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