Summary
Overview
Work History
Education
Skills
Timeline
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Isabella Maldonado

Katy,TX

Summary

Innovative and experienced individual with expertise in campaign management and creative problem-solving. Skilled in content creation, web design and innovative solution development. Experienced in digital, social, and cross-promotion marketing. Committed to creating engaging and meaningful content for viewers.

Overview

3
3
years of professional experience

Work History

Digital Media Manager

Gordon Education
10.2023 - Current
  • Manage social media channels for multiple campaigns to drive engagement, expand audience reach, and foster brand advocacy.
  • Develop compelling visual assets for use in online marketing materials.
  • Collaborate with cross-functional teams on integrated marketing campaigns for maximum impact.
  • Redesign existing websites for better usability, resulting in improved functionality, higher user engagement and reduced bounce rates.

Social Media Marketing Intern

Montrose Emergency Room
05.2023 - 08.2023
  • Conducted site visits to various healthcare establishments, fostering productive partnerships with marketing teams to co-create content initiatives and support community engagement through event sponsorship.
  • Enhanced audience engagement through regular posting of relevant content on multiple social media platforms.
  • Collaborated with the marketing team to develop targeted social media strategies for various demographics.

Communications Specialist

KanTrade USA, LLC.
03.2021 - 05.2023
  • Designed landing pages that effectively conveyed brand messaging and promoted conversion goals, increasing lead generation potential.
  • Managed and monitored expenses, as well as coordinated international shipping documentation, ensuring meticulous record-keeping in alignment with company protocols.
  • Boosted website traffic with search engine optimization techniques, improving overall online presence.

Media Director

National Student Advertising Competition
01.2023 - 05.2023
  • Crafted comprehensive media strategies encompassing paid, earned, and owned media, along with social media campaigns.
  • Orchestrated media schedules to optimize exposure, aligning with budgets, impressions, and overarching media plans.
  • Spearheaded creative brainstorming sessions, resulting in unique media concepts that effectively communicated brand messages.

Education

Bachelor of Arts - Advertising

University of Houston
Houston, TX
05.2023

Marketing

Autonomous University of Barcelona
05.2021

Skills

  • Digital Strategy
  • Media Planning
  • Account Planning
  • Campaign Design
  • Copywriting
  • Content Creation
  • Bilingual in Spanish
  • Conversational French

Timeline

Digital Media Manager

Gordon Education
10.2023 - Current

Social Media Marketing Intern

Montrose Emergency Room
05.2023 - 08.2023

Media Director

National Student Advertising Competition
01.2023 - 05.2023

Communications Specialist

KanTrade USA, LLC.
03.2021 - 05.2023

Bachelor of Arts - Advertising

University of Houston

Marketing

Autonomous University of Barcelona
Isabella Maldonado