Isabella Weaver
Austin
Summary
Talented and results-oriented creative professional with experience developing strategies and passion for crafting stories to engage target audiences. Proven track record of developing successful and innovative marketing campaigns that improve brand visibility and increase revenue. Possesses excellent eye for detail and understanding of brand voice and messaging. Skilled in utilizing new techniques and keeping up with latest trends in social media.
Overview
1
1
year of professional experience
Work History
Marketing Manager / Creative Director
NoCo Hospitality
04.2023 - Current
- Led cross-functional teams to deliver high-quality creative assets on time and within budget constraints.
- Manage social media planning for execution of marketing strategies and community management
- Implement marketing and promotion tactics that led to 34% growth in total social media shares and 27% increase in website traffic from social media posts
- Monitored and managed interns for content and social media ideas
- Utilized social media analytics tools, such as Later, to track consumer engagement and draw conclusions about user data
- Managed 6 social media accounts for optimal audience engagement and increased online presence.
- Developed creative approaches to video production to create unique and engaging content.
- Managed multiple projects simultaneously, ensuring timely completion and seamless execution.
- Enhanced brand visibility by creating engaging digital content across various platforms.
- Created compelling email marketing campaigns to boost open rates, click-throughs, and customer retention.
Marketing Intern
NoCo Hospitality
01.2023 - 04.2023
- Assisted in creating written, video and image content for marketing channels.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Contributed to mock-ups, email campaigns, and social media content.
- Created organic content for social media channels
Education
Marketing
Austin Community College
Austin, TXFilm And Video Production
Austin School of Film
Austin, TXSkills
- Social Media Strategy Development
- Branding & Marketing Alignment
- Visual Engagement Strategies
- Video Production and Editing
- Adobe Premiere Pro
- Copywriting
- Analytics and SEO
- Event Planning
- Influencer Partnerships
- Email and SMS Marketing
Timeline
Marketing Manager / Creative Director
NoCo Hospitality
04.2023 - Current
Marketing Intern
NoCo Hospitality
01.2023 - 04.2023
Marketing
Austin Community College
Film And Video Production
Austin School of Film
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