ISABELLA WEAVER
Austin,TX
Summary
Creative and results-driven digital marketing professional with a passion for the live entertainment and hospitality industries. Skilled in developing and executing strategic campaigns that elevate brand visibility, drive engagement, and generate revenue. Strong background in content creation with a sharp creative eye for visual storytelling, brand consistency, and trend-driven social media strategy. Highly detail-oriented with a deep understanding of audience behavior, platform algorithms, and the nuances of digital brand voice. Proven ability to blend data-driven insights with innovative ideas to produce impactful marketing experiences
Overview
3
3
years of professional experience
Work History
Marketing Manager
Ninetill Hospitality
Austin, TX
08.2024 - Current
- Managed social media accounts and analyzed performance metrics to enhance engagement.
- Developed ticket links through Posh for events and shows, optimizing event promotion and attendee engagement.
- Produced and edited engaging video content for social media platforms, enhancing brand visibility.
- Oversaw content shoots by coordinating photographers and videographers to ensure brand consistency.
- Developed visually appealing graphics for social media platforms with Canva
- Executed SMS campaigns for all events and shows, boosting attendee interaction.
- Updated company website and Google pages to ensure accurate and current information.
- Worked with cross-functional teams to develop and implement engaging events and F&B promotions.
- Covered live on-site events for marketing materials.
Marketing Manager
NoCo Hospitality
Austin, TX
01.2023 - 08.2024
- Oversaw marketing for multiple venues, including bars, restaurants, and a live music venue.
- Developed and executed email and SMS marketing campaigns, driving customer retention and sales.
- Maintained and updated the company websites, ensuring accurate branding, and fresh content.
- Create ticket links for live shows via DICE.
- Collaborated with tour promoters and artist teams for marketing requests.
- Weekly, on-site live coverage for shows and concerts.
- Shot and edited video content for social media.
- Designed graphics and marketing materials for digital and print campaigns.
- Support data tracking across all digital platforms to improve performance, optimize content, and improve engagement.
- Led a team of interns, videographers, and photographers, ensuring high-quality content production.
- Oversaw brand identity and image, maintaining a cohesive and recognizable presence.
- Built and managed influencer partnerships, increasing brand awareness, and audience reach.
Marketing Intern
NoCo Hospitality
Austin, TX
08.2022 - 12.2022
- Shot, edited, and produced video content for social media accounts.
- Collaborated with the marketing team to brainstorm and develop content ideas.
- Helped manage social media accounts, scheduling posts, and monitoring engagement.
- Supported the creation of email and SMS marketing campaigns.
- Updated company websites with current events and shows to enhance online engagement.
Education
Associate of Arts - Film and Video Production
Austin Community College
Austin05-2022
Skills
- Social media strategy
- Team Management and Creative Direction
- Event Marketing and Live coverage
- Content Creation (Photo & Video)
- Video Editing (CapCut, Adobe Premiere Pro)
- Copywriting & Caption Writing
- Scheduling Tools (Later, Hootsuite, Sprout)
- Social Media Analytics (Insights, Meta Business Suite)
- UGC (User-Generated Content) Strategy
- Email and SMS marketing campaigns (Mailchimp, Hive)
- WordPress, Salesforce, ClickUp, Asana, Google Analytics 4 (GA4), Squarespace
- Bilingual (English & Spanish)
Timeline
Marketing Manager
Ninetill Hospitality
08.2024 - Current
Marketing Manager
NoCo Hospitality
01.2023 - 08.2024
Marketing Intern
NoCo Hospitality
08.2022 - 12.2022
Associate of Arts - Film and Video Production
Austin Community College
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