ISABELLA Z. PERNA
Charlottesville
Overview
3
3
years of professional experience
Work History
PRODUCTION INTERN
V Magazine at UVA
Charlottesville
08.2025 - Current
- Execute bi-semester photoshoots for large-format print and digital media, bringing creative concepts to life
- Conceptualize and direct photoshoots that strengthen V Magazine's visual storytelling and brand identity
- Design cohesive, visually engaging magazine layouts in collaboration with photography, fashion, and design teams
- Evaluate emerging visual trends to guide design choices, enhancing reader engagement
- Deliver high-quality, on-schedule visual content that elevates the overall impact of V Magazine's publications
- Roles: Stylist (shoot 2), Photographer (shoot 3), Videographer (Production and Social Media) (shoot 4)
- V Magazine at UVA, Where Pop-Culture Meets Fashion
SOCIAL MEDIA MARKETING MANAGER, VOLUNTEER
Surfrider Foundation at UVA
Charlottesville
08.2023 - Current
- Implement targeted social media strategies to boost engagement and increase event attendance for the UVA Chapter of the national non-profit organization, Surfrider Foundation
- Lead and promote community initiatives, including 50+ hours of environmental cleanup and advocacy work
- Conduct weekly meetings to ensure effective communication and event coordination within the organization
- Represent the UVA Chapter at national conferences, sharing insights and strengthening advocacy efforts
- Develop and manage social media campaigns that foster member interaction and highlight environmental initiatives
Barista + Bookseller
The Common Good
Ellenville
06.2025 - 08.2025
- Assisted with bartending responsibilities during events and peak service hours
- Directed food preparation and stocking processes
- Organized and maintained bookstore inventory, including merchandising and book sales
MARKETING INTERN
Cardinal Home Center
Crozet
08.2024 - 05.2025
- Collaborated with marketing leadership at the corporate headquarters of the premier Virginia home center to produce biweekly video content, strengthening overall brand visibility
- Created 3-4 multimedia videos per semester using Adobe software and Canva to showcase products and departments
- Produced engaging video pieces for YouTube, Instagram, and Facebook, driving higher audience reach and engagement
- Led social media campaigns aligned with marketing goals to optimize content performance across platforms
- Analyzed audience feedback and engagement metrics to refine video strategies and maximize impact
MARKETING AND ADVERTISING REPRESENTATIVE
The Cavalier Daily
Charlottesville
12.2023 - 05.2025
- Generated revenue through ad sales, sustaining biweekly print and digital presence
- Collaborated on outreach, brand partnerships, and promotions for UVA's weekly student newspaper, enhancing advertising collaboration with local businesses
- Researched industry trends and prepared targeted reports and presentations to inform client strategies
Education
Bachelor of Arts - Media Studies, Business
UNIVERSITY OF VIRGINA
Charlottesville, VA05-2027
Skills
- Digital Photography
- Videography
- Video Editing
- Photoshop
- Adobe Lightroom
- Graphic Design
- Canva
- Google Workspace
- MS Office Suite
- Project Management
- Attention to Detail
- Communication
- Collaboration
- Teamwork
- Problem-Solving
- Presentation Skills
- Relationship Building
Timeline
PRODUCTION INTERN
V Magazine at UVA
08.2025 - Current
Barista + Bookseller
The Common Good
06.2025 - 08.2025
MARKETING INTERN
Cardinal Home Center
08.2024 - 05.2025
MARKETING AND ADVERTISING REPRESENTATIVE
The Cavalier Daily
12.2023 - 05.2025
SOCIAL MEDIA MARKETING MANAGER, VOLUNTEER
Surfrider Foundation at UVA
08.2023 - Current
Bachelor of Arts - Media Studies, Business
UNIVERSITY OF VIRGINA