Isabella (Izzy) Delmonte

(Promoted from Email Lead & Digital Marketing Lead)
B2C tech platform offering smart devices with app-based controls and 24/7 monitoring

• Lead CRM and lifecycle strategy for AAA’s subscription-based smart home platform, focused on lead generation, acquisition, retention, and upsell.
• Generated 1,500+ qualified leads/month through email nurture, behavioral automation, and targeted lifecycle offers.
• Increased subscription revenue by 30% through segmentation, message testing, and timed offer optimization.
• Sustained 95% Member retention by optimizing onboarding, engagement, and reactivation journeys.
• Reduced CPA by 40% with an experimentation roadmap including A/B testing of cadence, creative, and offer types.
• Translated product features (AI camera, thermostat) into lifecycle campaigns that increased adoption and upsell.
• Collaborate cross-functionally with Sales, Product, Engineering, and Creative to align GTM messaging and campaign strategy.

CRM and lifecycle marketing across Google One, Workspace, YouTube, and Android

• Owned CRM strategy for Google’s largest opt-in program, reaching 200M+ global users via email, push, and in-product messages.
• Launched lifecycle campaigns across onboarding, education, upsell, and retention — driving 25M+ app downloads and boosting Google One subscriptions.
• Managed 300M+ monthly sends, increasing CTRs by 20% through testing, segmentation, and content optimization.
• Collaborated with 20+ global cross-functional teams (PMM, Product, UX, Legal, Localization) to support product launches.
• Created Help Center, onboarding, and educational content to reduce friction and increase adoption.
• Used Growth Engine for segmentation, experimentation, and lifecycle performance analysis.

• Implemented HubSpot CRM and built email nurture workflows that improved lead quality and sales conversion.
• Increased email-driven conversion rates by 25% through A/B testing and optimized segmentation.
• Delivered performance dashboards and insights to guide ongoing campaign improvements.